As the number of players has peaked, the current game market has already fallen into a stock war. Especially the once most popular MMO game, because of the high concentration of users, the competition has become extremely cruel.
In order to attract players as much as possible, the still living MMO games have resorted to all means, and the most extreme of them is NetEase's ancient online game "Against the Cold".
Against the Cold" can be said to be the most popular and influential MMO on the market at present, especially some time ago, it set up an internal special team and spent a full 10 months collecting player suggestions and summarizing operational experience to complete 2After the launch of 0 New Era, it caused a violent noise in the MMO circle, attracting countless players who love MMO to enter the pit.
Players are so enthusiastic, whether the game can catch this "pouring wealth", so that players can complete the transformation and willingly stay to become die-hard fans, it will be a test of the level of the manufacturer. In order to be able to retain users, the official "Against the Cold" has used a very simple but extremely effective way: hair, fatal hair!
First of all, it is to give money to the players
In "Against the Cold" 2After 0 was launched, the game seamlessly launched a long "New Year's free card" activity, up to 43 days of free card play, so that players can play from January 18th to the end of the Spring Festival holiday without spending a penny, and can experience the game completely with zero threshold.
At the same time, "Against the Cold" also launched a long-term points campaign. From January 18th to February 8th, as long as you complete the party registration in the game, you can participate, unlock and receive a large number of appearance gifts, including the exquisite silk dye, rare appearance vouchers, and use the most direct rewards to make players feel directly bursting.
The second is to give players equipment
In addition to free card play, pre-registration team points for gifts, "Against the Cold" also prepared a "Season Departure Gift" for all new players, which includes two sets of 125 equipment, as well as skill gift boxes, strengthening stones, Shenwei points, Banggong and other resources, so that players have ample starting space whether it is PVP or PVE.
In addition to directly issuing equipment, "Against the Cold" also gave players a beautiful **appearance**. As long as it is in 20 New Map Tianji Island to explore, players can get Starry Sky ** appearance fragments, collect five directly unlock Starry Sky ** appearance - gorgeous** appearance, can make players more motivated when competing in the new season.
Finally, it is to send the players masters
Need-free cards and equipment can help players solve basic game pain points, but it cannot help players quickly learn the game system and inherit the game experience. To this end, "Against the Cold" also launched a huge new activity, calling on old players to help newcomers grow rapidly.
From January 18th to February 24th, players of "Against the Cold" can get new points and share up to hundreds of millions of copper coins according to the points data as long as they play a dungeon with newcomers, returning players, or the same door that has not yet passed the boss and defeat the boss.
At the same time, the game also launched the Season Challenge Task Panel to help players get started quickly.
Under the dual effect, the old players in the game are very enthusiastic to bring newcomers, and some people even open unlimited groups with newcomers for more than ten hours a day, and bring hundreds of new players to clear the dungeon in just a few days.
It's money, equipment and master, this set of combination punches down, "Against the Cold" 20 successfully held the enthusiasm of the players, so that more and more new players successfully converted. With such a big campaign during the Chinese New Year, it is obvious that "Against the Cold" wants players to celebrate the New Year in the game.
What do you think of this unpretentious plan to attract new users in "Against the Cold"?