A number of market research institutions have recently released the latest data, IDC data shows that China's smartphone market shipments in 2023 will be about 27.1 billion units, the overall situation is in the first place. Among them, OPPO maintained a stable advantage with strong product performance, with 16The 7% market share is firmly in the top three in China's smartphone market. At the same time, data released by Counterpoint and Canalys also show that OPPO will be among the top three in China's smartphone market in 2023.
2023 China smartphone market data, source: IDC).
In 2023, OPPO will continue to drive product innovation through technological innovation, create a differentiated flagship experience, and make great breakthroughs in the high-end market. Among them, the OPPO Find N3 series has far exceeded expectations in the market, helping OPPO reach a new high market share of more than $800; In the small folding market, the OPPO Find N3 Flip became a big hit after its launch, and helped OPPO win 30% of the market share and top the first place in China's small folding market in 2023.
The proportion of small folding brands in the Chinese market in 2023, source: Wall Street News).
OPPO Find N3 Flip is popular because it continues the design of the previous generation of vertical large outer screens, and comprehensively reshapes the external screen experience, and at the same time upgrades the super light and shadow triple camera in terms of image, with the same image algorithm of the OPPO Find series, the comprehensive image capability has reached the flagship level, and it is the ceiling level in the small folding phone, it is a really practical small folding mobile phone, so it is not surprising that it can be favored by the majority of users.
oppo find n3 flip）
Behind the significant improvement of product experience is OPPO's continuous technological innovation. As of December 31, 2023, OPPO has applied for more than 98,000 patents worldwide and granted more than 54,000 patents. Among them, the number of invention patent applications exceeded 89,000, accounting for 91% of all patent applications, which shows that OPPO has a strong ability to innovate independently.
OPPO patent strength).
In the newly launched OPPO Find X7 series, OPPO has shown its leadership in AI technology. The OPPO Find X7 series has brought the industry's first device-side deployment of 7 billion parameter large models, and has realized leading AI experiences such as OPPO AI elimination, OPPO AI call summary, and new Xiaobu Assistant on mobile phones, so it has also detonated the market again, not only achieved very good results in the first sale, but also is expected to help OPPO's market share further grow.
oppo find x7 ultra）
Overall, OPPO was able to achieve stable market performance in 2023, ranking among the top three in China's smartphone market, which is inseparable from strong product performance. Next, I believe that OPPO will continue to adhere to technological innovation, and look forward to OPPO continuing to make efforts to achieve better market results in 2024, wait and see!