2023 will be a bumper year for China's auto market. According to the China Association of Automobile Manufacturers, in 2023, China's total automobile sales may reach 30 million, a year-on-year increase of 117%, which is expected to surpass 2017 and hit a record high. China's auto market has been able to sweep away the decline for many years, which is closely related to the stable recovery of the macroeconomy, the strong support of industrial and consumption policies, the unabated popularity of the auto industry itself, and the continuous improvement of local auto brands. 
Among them, the biggest contributor to the overall sales growth is China's automobile exports. From January to November 2023, a total of 476 vehicles were exported20,000 units, a year-on-year increase of 596%。According to the Japan Association of Automobiles (JAMA), China's auto exports will surpass Japan in 2023 and become the world's No. 1 for the first time, which is a foregone conclusion. From the perspective of sales composition, the proportion of new energy vehicles is particularly obvious. In the first 11 months, the export volume of traditional fuel vehicles was 3.32 million units, a year-on-year increase of 515%；The export volume of new energy vehicles was 10910,000 units, a year-on-year increase of 835%。
It can be said that from the product level, with the popularization of the cost and technology of new energy vehicles, the models of Chinese brands have the strength to compete with overseas auto giants. However, China's auto exports are only the first step in sales, and how to develop with high quality is the standard for judging the success or failure of China's auto exports overseas. New development opportunitiesEveryone knows that China's auto export sales will grow rapidly in 2023, but do you know which country is the largest single market for China's auto exports? The answer is Russia. That's right, our neighbor to the north. In the first 11 months of 2023, the number of cars exported by China to Russia was 840,000 units, accounting for 18%, and in 2022, this figure was 160,000 units, a year-on-year increase of 545%. The reason for this is very simple, that is, due to the influence of changes in international politics, cars from other countries have withdrawn from Russia, and China's automotive products are quickly guaranteed to occupy this gap. 
Of course, this has an important relationship with the great improvement of China's automotive product strength. After all, Russian consumers are not stupid, the car is not built well, no matter how cheap it is, no one wants it. What's more, China's automobile exports are also rising, Xu Haidong, deputy chief engineer of the China Automobile Association, said, "Since last year, the unit price of China's exports of automobiles has been rising, especially in the field of new energy vehicles." As far as I know, the unit price of China's new energy vehicle exports has been maintained at about 30,000 US dollars (about 21 yuan) per vehicle90,000 yuan). "It can be said that Chinese cars are gradually getting rid of the low-end label. China's automobile exports also cover Africa, Asia and the Americas. In Africa, it is mainly exported to Egypt and South Africa; In Asia, it mainly exports to Saudi Arabia, India, Thailand and Vietnam; In the Americas, exports are mainly to Mexico, Chile, Peru and Ecuador and the Caribbean. In addition, Central Asian countries such as Uzbekistan and Kyrgyzstan have become new growth points for China's automobile exports. It is understood that in 2023, the export volume of the two ports of Alashankou and Khorgos has reached 120,000 and 200,000 vehicles. 
The field of new energy is even more gratifying. In January 2023, exports of new energy passenger vehicles reached 1.55 million units, accounting for 38% of the total. Among them, Belgium, the United Kingdom and Thailand are the top three countries for China's new energy vehicle exports. Even at the Munich International Motor Show in September last year, because the performance of China's new energy vehicles was too eye-catching, it was even called "an international auto show belonging to Chinese" by the local **. This is enough to show that the recognition of Chinese auto products in overseas markets and the influence of China's new energy brands have made rapid progress. At present, because China is in a relatively advanced state in new energy technology, and the design and power of fuel vehicle products are also rising, Chinese brand exports have entered new development opportunities. Although China's auto export situation is very good, it is still facing two long-term problems. First of all, although in the domestic market, overseas auto giants are losing ground, but in the global market, overseas giants will remain strong in 2023. 
Volkswagen's Q3 2023 financials show that car deliveries in the third quarter were 23440,000 units, a year-on-year increase of 74%, with quarterly revenue of 7884.5 billion euros (about 84.3 billion US dollars), an increase of 116%。Operating profit was 489.4 billion euros, up 149%；Toyota's operating profit for the fiscal third quarter was 144 trillion yen, an increase of 155 from the same period last year6%。Total revenue for the quarter was 1143 trillion yen (about 75.6 billion US dollars), an increase of 24% over the same period last year; Hyundai is struggling in the Chinese market, but it is emerging in the global market. Hyundai Motor has a cumulative sales volume of 421 in the global market in 202366.8 million units, of which 76 were in the Korean market20.77 million units, 345 in overseas markets46.03 million units. Compared to 2022, sales in South Korea increased by 106%, overseas sales increased by 62%。The very different performance of overseas auto giants in the Chinese market and the global market illustrates a problem: traditional fuel vehicles still have a large market, and new energy has not been as popular as in China. In the long run, this will make it more difficult for China to become an auto export powerhouse. As we said earlier, Russia's ability to become the largest breadbasket for China's auto exports is not the result of normal market competition. Overseas giants still have considerable advantages in terms of brand influence and product manufacturing. In addition, China's automobile exports are currently dominated by finished vehicles, and will face different degrees of tax risks in different countries in the future. 
Secondly, the concentration of Chinese auto brands is not enough, and they are still in the stage of fragmentation, and they are constantly involuted with each other. According to statistics, at present, the number one automobile brand has its own export business, including SAIC, Changan, FAW, Dongfeng, BAIC, GAC, Brilliance, Chery, JAC, Jiangling, Geely, Great Wall, BYD, Weilai, Xiaopeng, Nezha, Leap and other large and small enterprises, showing a situation of a hundred flowers blooming. However, in terms of actual effect, there are so many car companies going overseas, and it is inevitable that there will be similar situations in terms of positioning, products, and **, and it is inevitable that there will be infighting between them. In 2023, the first war and all-round involution have been killed, and if Chinese brands also play this domestic game in overseas markets, it will inevitably make various car companies more miserable. Here, the point we want to express is that the first war is not that it cannot be fought, but the internal friction between two or even more products with similar positioning will only end up in a situation where two peaches kill three soldiers, and it will not form a joint force. On the other hand, it is important that German and Japanese brands focus on their own cancelled models in the global market. From a point of view, in the future, Chinese brands can only give full play to the product strength of Chinese brands by forming a certain degree of tacit understanding. In a sense, the people's evaluation of the car is not the ultimate involution in China, after all, the meat is rotten in the pot, and in the final analysis, it is Chinese consumers who get the benefits. But in foreign markets, what Chinese brands need to do is to hold each other together, and they can no longer be like a plate of loose sand, of course, competition is inevitable, at least not to tear each other down.