On January 10, 2024, Great Wall Motor and IBM Consulting signed a strategic cooperation agreement in the field of "process and digital transformation" in Baoding, Hebei Province, and the two parties officially reached a long-term strategic partnership on the road of digital transformation and global development. With a global strategic vision, Great Wall Motors has a forward-looking layout and continuous changes, accelerates the construction of an "agile, efficient and world-leading full-value industrial system", comprehensively improves the construction of "marketing, human resources, finance, etc.", and seizes the digital and intelligent track of the automotive industry. 
Mu Feng, President of Great Wall Motors, Zhao Guoqing, Chief Officer, Meng Shujie, Chief Manufacturing Officer, Cai Yingzhen, Vice President of Process and Change, She Shangfeng, Vice President of Digital Intelligence, etc., Chen Kedian, President of IBM Consulting Greater China, He Zhiqiang, General Manager of the automotive industry, and Hou Xueming, General Manager of **Chain and Financial Transformation Services, attended the signing ceremony. Mu Feng said that Great Wall Motors has become the first Chinese independent brand car company to cooperate with IBM Consulting in the process and digital management system, creating a precedent for cooperation between Chinese independent automobile brands and the world's leading enterprise transformation service providers in this field. Great Wall Motors will stand in the perspective of the panoramic value chain of the automotive industry, integrate business, and finally form a more efficient management system, and concentrate on going to the world and users. During the signing period, the IBM consulting representative team also visited the Great Wall Motors Technology Center to test ride Great Wall Motor's new energy products, and Chen Kedian, President of IBM Consulting Greater China, highly praised Great Wall Motors: "Great Wall Motors is one of the world's leading Chinese car companies, with rich and high-quality product lines and strong competitiveness. We are very pleased to establish a long-term partnership with Great Wall Motors! As a catalyst for business transformation, IBM Consulting will leverage deep industry knowledge of strategy, experience design, technology and operations to help accelerate the realization of process and digital transformation visions. At the same time, we believe that relying on IBM Consulting's global resources and best practices in global integrated operational excellence, we will have the opportunity to provide important support for Great Wall Motors to further promote its globalization strategy and achieve global excellence as an automotive company." “
The competition in the automotive industry, from the battle of technology, products, brands, and then to the battle of management system, tests the rapid transformation ability of automobile enterprises. Great Wall Motor will accelerate the reconstruction of the global management system with "process and digital transformation" as the main line, quickly build a user-centered R&D, production and marketing service system, improve "process and digital transformation", and build the cornerstone of the company's century-old evergreen. The results of this strategic cooperation will not only be applied to Great Wall Motors, but also play an effective role in the cross-chain highly integrated system, including physical logistics, information flow, capital flow, etc., covering multiple business areas such as chain, marketing, strategy, finance, human resources, and quality. In view of the development of the automotive industry and the uncertainty of the market, the future competition in the industry will be based on a deterministic corporate management system. Great Wall Motors took the lead in initiating the innovation and reform of the enterprise management system, which is a forward-looking layout, a long-term plan for the future, and an evolution of management and business model under the premise of adhering to the long-term strategy. Great Wall Motor will actively respond to the national strategy of accelerating digital transformation and the "14th Five-Year Plan" national digital development plan, strengthen the digital and intelligent strategy of sustainable development, improve the digital and intelligent experience of users, strive to be a pioneer in the digital and intelligent transformation of the automotive industry, and move forward to become a global intelligent technology company.