Liangshan special barbecue.
Cover News Reporter Luo Shiqian According to the Propaganda Department of the Liangshan Prefecture Party Committee and the Liangshan Prefecture Barbecue Industry Association.
From February 23rd to March 23rd, Liangshan Prefecture, Sichuan Province will hold a series of activities for the 2024 Cultural Tourism to Promote Consumption and the First Daliangshan Barbecue Festival. With the theme of "Daliangshan Barbecue + N", the event aims to promote the development of Liangshan's cultural tourism industry, enhance the popularity and influence of Daliangshan barbecue brand, and present a rich experience of barbecue + ** beer for the majority of tourists.
Eat barbecue, drink beer, listen to **.
A number of exciting activities "ignite" the barbecue festival.
This series of barbecue festival activities will take Daliangshan barbecue as the carrier, with a variety of themes such as beer ** week, Xingyue Art Collection, agricultural products market, food competition, Lantern Festival series of activities, etc., so that tourists can feel the unique charm of Liangshan while tasting food.
At that time, the opening ceremony will provide tourists with a complex and immersive tourism experience by enjoying cultural performances, tasting delicious barbecue, and participating in interactive games. The Beer Week will bring together well-known domestic singers and band singers, allowing visitors to feel the charm of art and experience beer culture while tasting barbecue; The Xingyue Art Festival displays the vigorous mass culture and artistic charm of Liangshan through multiple points and forms, allowing tourists to feel the rich cultural heritage of Liangshan area; The agricultural products market will provide tourists with abundant agricultural products and feel the ecological beauty of Liangshan Prefecture.
Pug County specialty grilling.
Ningnan County bamboo skewer barbecue.
Muli County special barbecue.
Xichang skewers. 
Grilled tilapia. It is worth mentioning that this barbecue festival coincides with the Lantern Festival, and in the ancient city of Jianchang in Xichang, a series of Lantern Festival activities will also be held, where visitors can enjoy exquisite lanterns, delicious barbecue, and feel the different atmosphere of the traditional festival.
This barbecue festival will be held in accordance with the mode of "leading the country, social participation, and market operation", and will adopt the method of "Xichang main venue + county (city) branch venue", promote consumption through 2024 cultural and tourism activities and the first Daliangshan Barbecue Festival, and issue accommodation, catering, and entertainment consumption coupons to stimulate consumption growth, support the development of the industry, and strive to achieve the goal of cultural and plastic tourism and tourism to promote culture.
Take over the Spring Festival cultural tourism fever.
Help promote the strategy of "strong state in culture and tourism".
In recent years, Liangshan has fully excavated the profound connotation of "Yihai Alliance, Colorful Great Liangshan", comprehensively promoted the strategy of strengthening the state through cultural tourism, vigorously developed all-for-one full-time tourism, and created a characteristic brand of "cool in summer, Liangshan is really cool" and "warm sun in winter, Liangshan is not cool". Enrich the connotation of tourism with culture, integrate more cultural content and symbols into tourist routes and scenic spots, create a strong cultural and tourism atmosphere, and make Liangshan's popularity and reputation continue to rise.
During the just-concluded Spring Festival holiday in 2024, the tourism market in Liangshan continued to be hot, and the major scenic spots were full of tourists, ushering in the peak of passenger flow, and achieving a "good start" to the New Year. According to statistics, during the Spring Festival, 17 counties (cities) in Liangshan Prefecture received a total of 531 tourists860,000 person-times, a year-on-year increase of 7674%；Total tourism revenue 447.3 billion yuan, a year-on-year increase of 868%。
The holding of the 2024 Cultural Tourism to Promote Consumption and the first Daliangshan Barbecue Festival series of activities will just take over this craze and will continue to detonate the tourism boom in Liangshan.
Previously, Liangshan Prefecture has gone to Shenyang and Chongqing respectively to hold the 2024 Colorful Liangshan Delicious Barbecue Cultural Tourism Promotion Conference, integrating the full-time cultural tourism resources of the whole region, and launching five well-designed tourism boutique routes, covering the eastern, western, southern, northern, and central regions of Liangshan Prefecture, attracting tourists from all over the world to go to a gluttonous feast and sunshine appointment.