Dell, as a giant in the PC industry, had a not very happy year all over the last year. In a downward cycle, it becomes difficult to get good data. It is especially a pity that Dell is particularly evident in the shuffle. According to data released by Canalys, Dell continued to ** in the first three quarters of this year, with the second quarter having the largest decline, with a year-on-year increase of 52. This situation is not to be used in connection with Dell's previous proposal".Chinese chipsThe rumor plan has a lot to do with it. Therefore, it had to respond to this, Dell said that it has no plans to withdraw from the Chinese market, and there is no real intention to use it anymoreChinese chips。But despite this response, Dell's situation in the Chinese market is very sluggish. Recently, Dell Services (China)** announced the cancellation of the company, which is not the first time that DellDeregistration of the companyFinish. At the beginning of last year, Dell wrote off eight of its more than 20 branches in China. Some people believe that this is a manifestation of Dell's inability to survive in the Chinese market, so it has taken measures to cancel it. But in fact, Dell has already responded to this. As early as when trying to clear up the rumors, Dell executives made it clear that they had no intention of withdrawing from the Chinese market. As for the talk of capacity transfer, it's just DellDiversification strategypart. What this means is that they do not intend to withdraw from the Chinese market, even if the performance is not good. At the same time, capacity will indeed shift, but not completely, because we need to diversify. To put it more bluntly, Dell still wants to continue to make money in the Chinese market, but they may not continue to increase their efforts in the Chinese marketChainofInvestments。A lot of people may think that this seems to be related toDeregistration of the companyIt has nothing to do with whether Dell can't get along or not. At first glance, this may seem like this, but many people overlook the fact that Dell was not doing so badly in the Chinese market before Dell deregistered multiple branches. And at this time, Dell is rumored to be about to beChainEvacuate from China and no longer use itChinese chipsagainst the background of rumors. In other words, Dell had plans to transfer the industrial chain a long time ago, and it is still going on today. That's what led to thisDeregistration of the companyThe farce. So, I think the problem is not that Dell can't get along in the Chinese market, but that they have long had a plan to withdraw, and only suffered market share after the withdrawal*** We should understand that there is a big difference between active and passive withdrawal. If it is a passive evacuation, the impact on us is not great. But if it is a voluntary withdrawal, we have to consider two issues: their original production capacityChainHow to fill the gap? In the context of the fact that most of the PC industry is beginning to migrate production capacity, ourChainHow long can the advantage be maintained?
Dell's move to cancel its Chinese branch has brought food for thought to the industry. Although this is only part of Dell's strategic realignment to the outside world, the message behind it is worth pondering. First of all, it seems to be a paradoxical that Dell has expressed its importance to the Chinese market and its determination to continue to develop, but on the other hand, it has chosen to abolish its branches in China. Actually, this may be because of the increasing challenges and pressures that Dell is facing. The Chinese market is a large and competitive market for Dell, especially in the PC industry, where there are many competitors. The issues that Dell needs to face include the competition for market share, cost pressures, technological innovation, andChainadvantages, etc. These are the main challenges that Dell has encountered in the Chinese market. At the same time, the global trend of manufacturing shifts has also put a lot of pressure on Dell. Many businesses choose to move their production lines to lower-cost locations to reduce costs and increase competitiveness. This has also forced Dell to consider whether to move some of its production capacity out of China in response to changes in global manufacturing. In the face of these challenges and impacts, Dell needed to find the right strategic adjustments to maintain its competitiveness and position in the Chinese market. Only by finding ways to adapt to market changes and meet consumer needs can we succeed in the fierce competition.
It is important for China to retain foreign companies. Dell's evacuation is just one case, but the meaning and impact behind it should be taken seriously. China is one of the world's largest manufacturing basesChainAdvantage has been an important competitive advantage for us for a long time. However, now the situation is changing. With the adjustment of the global manufacturing industry and the intensification of international competition, China'sChainThe advantage was challenged. India, as an emerging manufacturing powerhouse, is trying to snatch it away from ChinaChainenterprises, and further develop their manufacturing industry. Against this backdrop, we should not simply attribute Dell's withdrawal to Dell's inability to survive in the Chinese market. Instead, we should think about how to retain foreign companies and maintain oursChainAdvantage. By offering more favorable policies, betterInvestmentsenvironment and a stronger industrial chain to attract foreign companies to continue in ChinaInvestmentsand development in order to be effectively maintainedChainAdvantage. At the same time, we must also continue to improve our technological innovation capabilities, strengthen and withChainThe cooperation of enterprises to improve the industrial chainAdded value, making China the core of the global manufacturing industry.
Dell in the Chinese marketDeregistration of the companyIt doesn't mean that Dell can't survive in the Chinese market. This is just one part of Dell's strategic realignment, which has also been affected by the fierce competition in the Chinese market and changes in the global manufacturing industry. At present, keep foreign companies in the Chinese marketInvestmentsand development are very important. We should look for suitable ways to retain foreign companies and offer better onesInvestmentsenvironmental and policy support to keep oursChainAdvantage. At the same time, we must also continue to improve our technological innovation capabilities, strengthen and withChainThe cooperation of enterprises to improve the industrial chainAdded value, making China the core of the global manufacturing industry. Only by doing these things well can we remain competitive in the global competition and promote ChinaEconomyof sustainable development.