At the beginning of 2024, the domestic auto market ushered in a pair of "king bomb" players - Qin plus and destroyer 05 Glory Edition, two plug-in hybrid models, with an official guide price of only 7From 980,000 yuan. BYD DM-i model** dropped to less than 80,000, which is lower than the same level of oil vehicles, and it is also one of the cheapest plug-in hybrid models in China.
At the beginning of last year, BYD launched a low as 9The 980,000 yuan champion version of the Qin PLUS DM-i, and shouted the slogan of "the same price of oil and electricity, subverting fuel", pulling the DM-i hybrid model into the 100,000 yuan mark. And this year, BYD is even more "rolled", directly from "oil and electricity at the same price" to "electricity is lower than oil", no wonder netizens ridiculed - BYD, which is the abbreviation of "lower than oil".
It is worth noting that the Qin plus and the Destroyer 05 Glory Edition are not the products of "reduction". As a facelift, the latest Qin PLUS DM-i Honor Edition adds a white grapefruit blue color, and together with the Destroyer 05 Glory Edition, it has upgraded two major configurations: intelligent voice continuous call and intelligent power-on and off, which can realize the experience of using the car when you get on the car and go when you lock the car.
As for the entry-level model that everyone is most concerned about, the configuration has not been reduced or shrunk. Take the most introductory 7The 980,000 version is an example, and the new car also comes standard with 6 airbags, reversing camera, cruise control, remote start, keyless entry, full LED headlights, automatic headlights, heated exterior mirrors, and 101-inch rotatable large screen, 88-inch LCD instrument, automatic air conditioning, rear exhaust air outlet and other functions.
Of course, the reason why BYD can make plug-in hybrid lower than fuel vehicles is inseparable from its scale effect and the layout of the whole industry chain. In 2023, BYD will win the sales championship in the Chinese market with an annual sales volume of 3.02 million, and it has a wide range of technology and industrial chains, and has the initiative in the car market, which can make electricity cheaper than oil.
As we all know, in the domestic A-class car market, the monopoly pattern of joint venture brands has long occupied the top spot. For example, the annual sales of models such as Sylphy and Lavida are often at the level of four or five hundred thousand units.
However, the pattern will be reversed in 2023, as the most people-friendly DM-i model, Qin PLUS is favored by the Chinese people after the launch of the champion version, coupled with the ** oil price, so that many potential consumers of joint venture A-class fuel vehicles will turn to BYD's arms. According to the data, in 2023, the annual sales of the Qin plus and Destroyer 05 models will exceed 500,000 units. In particular, Qin PLUS has opened a sales gap of more than 100,000 units with Lavida and Sylphy, and won the annual sales championship of the A-class car market.
In the 100,000-level joint venture car market, consumers are still quite sensitive to the best. With BYD's attack, Chinese brands may further recover the lost ground of A-class sedans, and the market space for joint venture A-class sedans will be further compressed. In order to stabilize sales, it seems that the joint venture car can only follow up with price reductions.
2024 is the "year of reshuffle" in the domestic auto market, and domestic brands that change lanes and overtake will gradually show a unique first-mover advantage. Domestic brands, represented by BYD, have begun to break the monopoly of joint venture brands from some market segments. The pattern of the domestic car market being monopolized by joint venture brands will eventually be broken. What do you think about this? Welcome to pay attention to "Boundless Car Domain" and leave a message in the comment area below to share your views.
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