Zibo** Zibo Evening News Expo News.
Reporter Cui Xiaolei.
The Spring Festival is approaching, and the major consumer markets in our city are heating up. With the change of consumption concept, women's consumption has shown a trend of rapid rise. The reporter interviewed and found that female consumers are more willing to please themselves within the maximum ability, and "self-pleasing consumption" has become one of the important forces of economic development.
On January 30, embroiderer Bao Ling was busy tattooing the eyebrows of customers. Design, shaping, dressing, coloring, ......After a series of processes, Ms. Ma's originally scattered eyebrows immediately became refined. "I got eyeliner tattooed last month, and I recovered for a while, and now I have my eyebrows tattooed, and I just happened to recover about it during the Chinese New Year. Ms. Ma said.
Bao Ling told reporters that not only years ago, but in fact, every weekend is the peak period in the store. "Office workers basically only have time on weekends, so they basically start making appointments about a week in advance, and the weekends are relatively full. Bao Ling introduced that it takes about three or four hours to tattoo eyebrows, and now is the busiest time, with a maximum of 3 eyeliners a day from morning to night, and a little faster, you can do six or seven a day. "In the past few days, the customers who have made appointments for embroidery have been lined up until the twenty-eighth of the lunar month. Bao Ling said.
With the rise of women's economic ability and ideology, women's demand for consumer goods is no longer limited to the practicality and cost performance of products, but pays more attention to the quality of products and the emotional experience they bring. For example, in the field of beauty, female consumers are more inclined to choose products that can make their skin healthier and more radiant; In the field of clothing, they pay more attention to the style and quality of clothing, as well as the comfort and self-confidence of wearing it; In the field of food and beverage, female consumers prefer to try new flavors and restaurants to enjoy the pleasure of food; In the field of flowers, they prefer to buy a bouquet of flowers for themselves to make life full of romance and warmth.
In fact, women have always been the backbone of the consumer market. They have a large base, rich feelings, prefer everything related to "beauty", are willing to share, and their consumption decisions are easily influenced by social networks**; The increasing income level and the continuous rise of social status have made them more and more enthusiastic about consuming and living according to their own personality. These characteristics allow the "she economy" to unleash tremendous energy.
Ms. Xu is a staff member of an insurance company in our city, usually busy with work, and by chance she saw someone else dancing kpop dance, and she was very interested. "I want to dance on stage like them and show myself. Soon, Ms. Xu signed up for a dance training class, "The tuition fee is 3,500 yuan, plus buying clothes and shoes, the cost of dancing in a year is about 4,500 yuan." Ms. Xu said that in the past few years, not only has her physical fitness, flexibility, and core strength improved compared to before, but the most important thing is psychological satisfaction. ”
Health and wellness, exquisite aesthetics, sports travel ......The "she economy" is growing rapidly, and "self-pleasing consumption" has become a hot spot.
Those who please themselves become mountains and seas. The changes in the consumption concepts and habits of female consumers have prompted the consumer market to need more innovation and change, and only by constantly innovating and providing more diverse products and services can we meet the diversified needs of female consumers.