Huawei Xiaomi is as strong as ever, competing to grab Apple's high-end share, and the domestic production is far ahead!
It's been four months since the iPhone 15 hit the market, and based on past experience, Apple phones have dropped significantly in the first few months of their launch, ranging from a few hundred yuan to a few thousand yuan, and the iPhone 15 is no exception.
However, to everyone's surprise, this time the iPhone 15 has a bigger price cut than ever before. In the past, during the Spring Festival, Apple reduced prices on e-commerce platforms from a few hundred yuan to several thousand yuan, and this year it seems to have made up its mind.
A few days ago, Apple launched a series of price reductions on its official **, first on China**, covering almost all Apple products, with a maximum reduction of 800 yuan, of which the iPhone 15 was reduced by 500 yuan.
Soon after, Apple's official channel reached 1,000 yuan, while Tmall and JD.com's fell below 5,000 yuan and launched a series of installment discounts, apparently to stimulate consumption.
What's even more worrying is that on some e-commerce platforms, the starting price of the iPhone 15 has dropped to RMB 4,598, a drop of more than 1,400 units from the initial price of RMB 5,999, which is an unprecedented discount.
The main reason for Apple's comprehensive collapse is the sharp rise of domestic high-end machines, which has snatched the share of the high-end market from Apple, especially the sales of Huawei Mate 60 and Xiaomi 14 series mobile phones are particularly eye-catching.
According to the active data of the domestic mobile phone market in December last year, Xiaomi's number of active users was 348090,000, a year-on-year increase of 165%, up 258%；Huawei, on the other hand, is at the bottom of the list, with 294 active users110,000, a year-on-year increase of 592%。
Conversely, while last December Apple in China came in at 336210,000 active users ranked second, but the performance was not ideal, down 177%, which indicates that the Chinese market is becoming less and less attractive to Apple.
In this case, Apple had to lower the ** of the iPhone 15 series, because only in this way can consumers be stimulated to buy iPhones.
This is partly due to Apple's continued sharp price cuts, and on the other hand, because Huawei's Mate 60 and Xiaomi's 14 series are still strong, which means that Apple's price cuts have been unable to shake the position of domestic brands.
JD.com's review data shows that both the Huawei Mate 60 Pro and the Xiaomi 14 have more than 200,000 reviews for both high-end home devices.
According to people familiar with the matter, both Huawei and Xiaomi are targeting the high-end market and have raised their expectations: sales of the Huawei Mate 60 series could reach 30 million units.
If the Huawei Mate 60 series manages to sell 30 million units, it means that the Mate series is back to the level of the Mate 40 series, and it is only a matter of time before Huawei wants to return to the top.
The success of Huawei's Mate 60 series is partly due to the return of the self-developed Kirin 9000 S chip, and on the other hand, because Huawei has finally escaped the US embargo and regained its grasp of chip production technology.
In addition, the success of the Mate 60 series is due to other factors, such as its superior design, state-of-the-art two-way satellite communication technology, Kunlun Glass II and Basalt bezel support, and full-focus UHD imaging capabilities.
The reason why the Xiaomi 14 series sold so well is because Xiaomi has always insisted on being a high-end market, and Xiaomi's previous high-end machines had mixed reviews and could not come up with good products until the Xiaomi 14 series came out, which broke this embarrassing situation.
The Xiaomi 14 is one of Xiaomi's most successful high-end products, thanks to which"Small screen + all-round flagship"Unique positioning.
In addition, the Xiaomi 14 series is also equipped with the self-developed surge operating system, a 50-megapixel Leica triple camera, and a Snapdragon 8 chip, which is at the forefront of the industry in terms of system, photography, and performance.
In this regard, both Huawei's 60 series and Xiaomi's 14 series have their own core competencies, leaving Apple behind.
Huawei and Xiaomi have won unanimous recognition from consumers by virtue of their excellent product strength, occupying half of the high-end market, forcing Apple to fight a first-class war.
We have reason to believe that with the continuous improvement of the overall strength of domestic high-end mobile phones, Apple's development in China will become more and more difficult. What are your thoughts on this? Welcome to leave a message, like, share, and express your views.