The consumption outlook in the new era is changing with each passing day, and the only way to cope with the changes in the home furnishing industry is to continuously innovate products and enhance competitiveness is conducive to long-term development. Lin's wood furniture debuted in the natural sleep brand Lin's sleep, Lin's sleep adheres to the concept of "free sleep, natural", in line with the contemporary trend of aesthetics and needs, endows the product with living functions, health attributes and personalized aesthetics and other characteristics, in the rapidly developing home furnishing industry, has obtained a wide range of layout chain, standing in the preface of the market, providing a due answer to the needs of the current era, taking the lead in benchmarking, and comprehensively and multi-dimensionally promoting the innovation and change of the home furnishing industry, and since 2023, The opening of Lin's sleep stores in many places is the best proof and embodiment.
Deepen the market demand strategy and use industry benchmarks to drive radiation, brand effect, and traffic double income.
The essence of business is that no matter how ever-changing society is, the only constant is to continuously meet the needs of consumers. Providing one-stop sleeping space solutions for young consumers is the core competitiveness of Lin's Sleep that distinguishes it from other brands. The person in charge of Lin's sleep said.
At the Dongguan Famous Furniture Fair in March 2023, Lin's Sleep successfully implemented the brand proposition of "providing consumers with one-stop sleeping space solutions" into the immersive exhibition hall. In May, the grand opening of stores in five cities, including Lianyungang, Xiangyang, Xiaogan and Ningbo, was ushered in, demonstrating that Lin's Sleep was moving forward at full speed in the sleep track of hundreds of battles. Lin's Sleep has built the Chongqing store into a benchmark for opening, which will better form a brand demonstration effect, attract the attention of the new generation, and continue to enhance the brand localization influence of Lin's Sleep.
Lin's Wood previously stated that the layout plan is to go deep from the eastern coastal and southwest regions to the central region, radiate the whole country with points and areas, and form a spark of fire.
The new product "Dawning" was unveiled in Lin's sleep store to confirm the brand's product strength.
Combined with the preference of Chinese people to sleep on hard mattresses, the newly launched new mattress product "Dawn" is particularly favored and very interesting. It uses thickened and reinforced steel springs and high-weight hardened brown cotton, which can better support and stabilize the lower back. Research and development of high quality-to-price products is one of the core competitiveness of Lin's Sleep, on the basis of continuing the high-quality requirements of products, "Dawning" is positioned in the range of 2000-3000 yuan, through the differentiated positioning in the product matrix, to help Lin's sleep further broaden the product belt to meet the needs of a wider range of young consumers.
In addition to mattresses, Lin's Sleep has gained insight into consumer trends through big data, and continues to launch sleep products that take into account the aesthetic needs of fashion personality and comfort and practicality. Harp-shaped ecological leather bed, Italian leather art bed, light luxury cowhide bed, respectively, harp, Xia brocade, graceful curves and other visual design ideas, in the appearance of more simple atmosphere, and high-quality sponge core to create a comfortable sense of support, each product has a variety of colors can be matched with different themes of sleeping space style, adding a sense of fashion and refinement. Lin's Sleep's deep cultivation of the aesthetics of bedroom space can be seen in the recent launch of new mattresses and bed frames. The four new products will be launched simultaneously with the grand opening of the new store in Wucheng, further enriching the product categories and styles of Lin's Sleep, opening up a broader market space for the brand, and achieving sustainable business growth and sustainable development.
Lin's Sleep's trustworthy reputation has been formed, and it will bloom everywhere with "faith".
Among the dealers of Lin's Sleep's newly opened stores in the five cities, some of them are former dealer partners, and after operating Lin's Wood stores, they have entered the "second venture" of the sleep track. When asked why he chose Lin's Sleep, he firmly answered "because of trust" and steadfastness.
In the face of the full recovery of the market after the epidemic, Lin's Wood has given full play to its own brand influence and the empowerment role of the "super brand matrix" recognized by consumers, and has created a differentiated business model by creating a closed loop of online and offline mutual empowerment, so as to maximize the rights and interests of dealers, and let dealers stand firmly in the storm of the market environment.
The second is confidence in the blue ocean economy of sleep. "As the focus on sleep health continues**, the sleep economy is growing at an alarming rate. More and more people are putting forward more professional requirements for mattresses, bed frames, including the overall layout of sleeping space. Dealers who have been deeply involved in the home furnishing industry for many years said with confidence.
The second is the trust in Lin's Wood and the new retail model. "The choice of Lin's Sleep was made based on the product power and brand influence felt during the previous operation of Lin's Wood. Lin's sleep dealer told reporters, "As a professional brand of Lin's wood industry that independently focuses on a single track, this sector will be escorted by the company." More importantly, under the advantages of Lin's new retail model, the customer base is stable, the conversion rate of online drainage stores is high, and the operation system is sound, and the advantages of personnel training system and product update speed are incomparable to traditional brands. ”
This point has been confirmed in the preparations for the opening of Lin's Sleep Chongqing store. "One week before the opening of the store, the headquarters appointed a core team to support us in the opening preparations, such as sales strategy drills, local promotion support, etc., which greatly enhanced our confidence in opening. The dealer of the Chongqing store said that in the follow-up operation, Lin's Sleep will also carry out targeted empowerment guidance according to the operation of the store, improve the operation efficiency of the store and the quality of the team, and help the dealer to quickly open the market.
In the face of the changeable market and the ever-changing concept of consumption, we can continue to dig deep into consumer demand and enhance product power in order to grow against the trend of the times. At the same time, we will accelerate the realization of the layout blueprint, so that more people can experience the multiple benefits brought by quality life.