After the Spring Festival, BYD can't wait to set off a new round of "** war". If you use one sentence to describe the impact caused by this round of price cuts, peers ridiculed: "Thank you BYD for letting us have a good year", which shows the pain and helplessness.
Similar to the "play" of last year's champion version of the model, now BYD has launched the glory version of the model for Qin plus, destroyer 05, dolphin, Han and Tang, and the configuration remains unchanged or even increased, and the terminal has an official drop of tens of thousands of yuan. As a result, down to the 80,000-level family car market, up to the 200,000-level high-end field of fuel, new energy models are facing an embarrassing dilemma: "* war" is not with it, not with it.
Of course, even if it's not the "best of times", other models are not out of the woods. Take the joint venture B-class car market as an example, Toyota Camry and Volkswagen Passat still have a wide audience, and the "end" of fuel vehicles will not come in a short time. Therefore, the new generation of Sonata, which has recently opened pre-sales, has shown its determination to fight against the odds.
According to the official statement, the all-new Sonata is based on the unified design of the "global one model", which undoubtedly caters to the aesthetic habits of domestic consumers. In terms of appearance, the new car has changed the original "abstract" big mouth shape, with through-type daytime running lights and a futuristic front face, which is quite recognizable in the current aesthetic fatigue. The fastback shape of the tail, the ducktail design, and the two-sided four-out cylinder exhaust have consolidated the sports genes, which undoubtedly capture the favor of young people more than the conservative shape of the Japanese and German series.
As for the interior, the boxy double 12The 3-inch screen is quite similar to BMW's latest family design, with a three-spoke steering wheel and a pocket gear design, which not only retains a sense of technology and entertainment, but also takes into account the sense of grade and practicality, which belongs to the level of "suitable for all ages". Of course, the all-new Sonata still offers 15t and 20T two power, different from the past is that the whole system is equipped with a standard 8AT gearbox, releasing greater sincerity.
Refer to the current Sonata 15t/2.The starting price of the 0T model is 16180,000 yuan, 18From the perspective of the first sale of 380,000 yuan, assuming that the configuration has not shrunk significantly, the all-new Sonata will set the pre-sale prices of the two at 150,000 yuan and 170,000 yuan respectively, which means that it will actively withdraw from the competition in the mainstream joint venture B-class sedan market. However, although the "Tian Ji Horse Racing" style pricing will lower the market positioning to a certain extent, in terms of its development status, it is the most effective way to increase sales.
From the perspective of products, the development bottleneck encountered by the current Sonata is not "passively left behind", but only the slots in the appearance, interior and power, which make it temporarily ignored by consumers. Taking advantage of the replacement node, the all-new Sonata has upgraded one by one in response to the pain points of demand, and while the product force is back on track, it has shown stronger advantages than the B-segment fuel vehicles on sale based on traditional thinking. It may only be a matter of time before consumer confidence is restored.
Of course, even in the face of the new Sonata's "pre-sale of 150,000 yuan", there are still many people who think it is "expensive", and the reason why they think so may only be because "they have not seen the terminal discount". However, I believe that everyone's eyes are bright, whether it is a pricing strategy that opens high and goes low, or squeezing out the water and getting it in one step to win the hearts of consumers, time will eventually give the answer.