According to the statistics of ICON.com, the market share of the engineering project market in 2023 will reach 70% in the national market, and the market growth rate will be 57%, which is higher than the growth rate of the overall national market and the home improvement retail market. It can be said that the positive growth trend of the engineering project market has played a key supporting role in the expansion of the capacity of the entire ** air conditioning market.
For the various segments of the ** air-conditioning engineering project market, its market performance shows different trends:
The industrial project sector showed a strong recovery momentum:
In 2023, the new infrastructure fields represented by 5G base station construction, intercity high-speed railways, urban rail transit, and big data centers, as well as new energy vehicles with new energy vehicles, lithium batteries, energy storage, photovoltaics, etc. as the core, will have a strong momentum of development. The vigorous development of these two markets has stimulated the rapid growth of demand for centrifugal units, terminals and other products to a large extent.
The agriculture, forestry, animal husbandry and fishery project sector is ready to go:
In 2023, the intelligent process of agriculture, forestry, animal husbandry and fishery industry will continue to accelerate, and this trend of change will bring more development opportunities to the first-class air conditioning market. Based on this, many leading air conditioning brands have launched solutions in the fields of agriculture, forestry, animal husbandry and fishery, as well as air conditioners for this field, such as granary air conditioners and other products.
The performance of the commercial project sub-sector was mixed:
In the commercial project sector, similar to large shopping malls, supermarkets, hotels, etc., due to their strong anti-risk ability and stable long-term planning, they can still maintain the construction progress and the continuous demand for high-end air conditioners under economic fluctuations, and their performance is relatively strong, so the growth rate of large-scale chillers, terminals and other products suitable for the project sector is obvious. The market response of small and medium-sized projects is more sensitive, affected by macroeconomic policies and liquidity tightening, the investment and construction of offline physical stores have slowed down, resulting in a weakening demand for ** air conditioning facilities, so the performance is relatively poor.
Weak demand in the real estate supporting project sector:
In 2023, the state's macro-control policies on the real estate industry have played a significant restraining role, resulting in a significant slowdown in the pace of new real estate projects. This policy effect is transmitted to the downstream market, which indirectly triggers a significant decline in the sales of air conditioners in the field of new residential buildings, especially in the business sectors closely related to real estate support, the impact is particularly prominent. Among them, the main products of the supporting installation and application of new real estate projects, such as multi-unit units and unit units, have been particularly affected, and the market demand and sales have shown a contraction trend. However, the use of cogeneration in supporting projects has increased.
The heating renovation project sector is rising:
In 2023, the heating renovation market has become a new important growth pole for the air conditioning industry. With the in-depth implementation of the national energy conservation and emission reduction policy and the increasingly urgent need for the upgrading of old heating facilities, more and more residential communities, commercial buildings and public facilities choose to use high-efficiency and energy-saving air conditioning systems for the integration of cooling and heating. The hot performance of this market is not only reflected in the significant increase in the number of projects, but also in the strong demand for high-quality, energy-efficient heat pump products.
At the brand level, according to the market analysis data of ICON.com, in the engineering project market in 2023, the two major brands of Midea and Gree will perform well, with a market share of more than 15%, ranking in the leading position in the industry. Among them, Midea ranks first in the market share of engineering projects.
There are three brands with a market share of 5% and 15% in the engineering project market, namely Hitachi, Daikin and Haier. Brands with a market share of 2% and 5% include McQuay, Johnson Controls York, Toshiba, Hisense, Carrier, Tianjia, Shenling, etc.
In addition, Mitsubishi Heavy Industries Haier, York VRF, Dunham Bush, Mitsubishi Heavy Industries, Oubo, Guoxiang, Oaks, Jiwei GCHV, Samsung, EEK, DunAn, TCL, Westinghouse Kangda, Kelon, LG, Trane and other brands stand out with their own characteristic products and services, actively participate in the competition in the engineering project market, and achieve certain results.
In China's engineering project market in 2023, the market share distribution of each region shows significant regional characteristics. Among them, East China, with its advantages of developed economy, perfect infrastructure and strong market demand, has 396% of the larger proportion ranks first in the country. North China is 176% of the total ranks second, and the region shows strong growth potential in urban construction and transformation and the layout of emerging industries. South China ranked third, accounting for 14The 1% market share is due to the agglomeration of high-tech industries in the region and the acceleration of urbanization. Central China accounts for 12 percent of the national engineering project market3%, relying on the promotion of the rise strategy of central China and the construction of transportation hubs, the number and scale of engineering projects have increased. The market share in the southwest region reached 105%, the regional development potential should not be underestimated. The market capacity of the Northwest and Northeast regions is 39% and 20%