News Agency NewsOn February 18, He Xiaopeng, chairman and CEO of Xpeng Motors, issued an internal letter to all employees of Xpeng Motors. In the letter, He Xiaopeng shared ten personal thoughts, which were developed in turn from performance, product layout, research and development, marketing management, and going overseas.
He pointed out that this year is the tenth year of Xpeng,The performance should be more than doubledThe organization should supplement and complete all the shortcomings, and the operation should begin to take the first step towards high quality.
Product layout,About 30 new models or facelifts are planned within three yearsThis year, on the 300,000+ and 150,000 platforms, the first car of the platform will be released; In the field of design, the three modeling centers are parallel, and the modeling should be the same as A1, marketing, and management.
R&D,In 2024, it will invest more manpower (about 4,000 people will be recruited) and invest more than 40% of the R&D budget year-on-year, and the annual R&D investment in "AI technology with intelligent driving as the core" will be 3.5 billion yuan;
In terms of going to sea,This year, we will lay out and new markets in Europe, ASEAN, the Middle East, Latin America, Oceania and other regions to deepen the intelligent advantages of products.
Customer experience aspectThis year, the improvement of the customer experience in the whole process, the implementation of more breadth and depth of operation (save money that should not be spent, spend more valuable money on people, R&D and strategy, and have better profits in business).from strategic planningtoThe overall coordination of OKRs, the promotion of PDCA actions, and the training and coaching of cadresand other five aspects will continue to deepen.
For 2024, He Xiaopeng gave a number of definitions. This year is also the first year of accumulation and explosion of Xpeng's products and technology platforms; It is the first year that Xpeng has taken the lead in moving towards high-end intelligent driving and has made high-end intelligent driving go from China to the world. It is the first year that Xpeng's marketing strategy has been strategically upgraded, and the first year that the marketing strategy of automobiles, the Internet and mobile phones has been integrated and developed. The first year of strategic upgrading in the field of design; It is Xpeng International V20 in the first year; It is the first year for Chinese auto brands to enter the "sea of blood" competition, that is, the first year of the knockout competition; It is the second year of Xiaopeng's "from 1 to 2, the second entrepreneurship", and it is also the second year of organizational adjustment.
Finally, He Xiaopeng pointed out: "In the face of the macroeconomic optimism, many friends are shrinking and dare not invest, I think this is our development opportunity." In 2024, we will go against the market and enter a high-speed positive cycle in the fourth quarter or earlier. ”
According to Xpeng's official data, a total of 8,250 new vehicles and 2,478 Xpeng X9 units were delivered in January 2024. A total of 141,601 new vehicles were delivered in 2023, up 17% year-on-year. Among them, a total of 60,158 new vehicles were delivered in the fourth quarter of 2023, breaking the milestone of 60,000 deliveries in a single quarter. As of December 31, 2023, Xpeng Motors has delivered 400,311 units in its history, exceeding the 400,000 delivery milestone.
Photo: Wang Yingping).