Rapid growth in performance
Among the many players running on the cross-border e-commerce track, some are laughing when they have achieved the goal of soaring performance, and some are secretly sad when they are not developing as well as they want.
The curtain of 2023 has fallen, and after a year of hard work, it is time to accept the results, and many cross-border sellers have announced their achievements in the past year. Among them,A number of cross-border big sellers have sent gratifying reports, with annual revenue exceeding 6 billion yuan.
Zhiou Technology, which will land on the GEM in June 2023, is a member of this group that reaps the fruits of victory. According to the 2023 annual performance report released by Zhiou Technology,The company's revenue for the full fiscal year 2023 is approximately 60Between $200 million and $6.1 billion, an increase of 1035%-11.82%；The net profit attributable to shareholders of the listed company is about 400 million to 4between 200 million yuan, an increase of 59 compared to 202293%-67.92%。
Zhiou Technology's annual revenue data Source: Leju Finance.
Saiwei Times, known as the "Amazon Explosive Manufacturing Machine", will achieve an operating income of about 6.5-6.6 billion yuan in 2023An increase of about 32 compared to 202241%-34.45%。In fact, it is not surprising that Saiwei Times can achieve such a brilliant performanceIn the first three quarters of 2023, the revenue of the big seller has reached 437.4 billion yuanOn the day of the release of the third quarter financial report, he also threw 100 million yuan to distribute dividends to all shareholders.
The performance of the first three quarters of the Saiwei era Source: Seller's Home***
In addition,The performance of Huakai Yibai's wholly-owned subsidiary, Yibai Network, is also extraordinary, and it is expected to achieve operating income of about 6.4 billion yuan to 6.6 billion yuan in the full fiscal year of 2023Net profit is about 4900 million yuan-5100 million yuan. Like the Saiwei era, Yibai Network generously issued a bonus of 90 million yuan.
There are still opportunities for nuggets
A few families are happy and a few are sadThis sentence is very appropriate in the cross-border e-commerce industry. The big sellers who made money were busy holding annual meetings and giving bonuses, while the sellers who were struggling with losses made the reluctant decision to take a forced holiday, suspend work and production, or even close the factory directly after many fruitless plans.
For example,After the company's order volume plummeted in 2023 and some employees took a three-month shift, Dongguan giant Tsit Wing Technology plans to announce a long vacation, which is equivalent to layoffs in disguise。For another example, Daqi Huasheng Electronics (Shenzhen)**, which has an operating history of nearly 30 years, said that the company is facing serious operating pressure and has decided to stop production from January 12, 2024 and dissolve all employees.
Employees are forced to take long vacations Source: China Times.
Is it really that bad to do cross-border? Actually, it's notAt present, cross-border e-commerce is still an incremental market, and there are many industry and institutional opportunities.
Looking to the future and the entire cross-border e-commerce industry,There is a huge opportunity in the 3C digital track。According to a report released by Digital Journal, the 3C digital track is booming in the global consumer market amid the growing consumer demand for smartphones, headphones and other redemption productsThe global market size is expected to reach 102 trillion dollars or so, keep 87% CAGR.
The 3C digital category has great potential Source: Digital Journal
With such a trend, many leading cross-border brands have followed one after another, which has also been proved with practical actionsAlthough the Red Sea category is fiercely fighting, it can also find a breakthrough to fight its way out of the encirclement, CableCreation, which focuses on the data cable category, and popsockets, a mobile phone holder brand, have all shown amazing explosiveness.
In general, the opportunities have always been, such as:Apparel, beauty and personal care products, auto and motorcycle accessories, pet supplies, etc. are all subdivisions of the current cross-border e-commerce industry that still have huge opportunities for nuggets。However, it is important to note that where business opportunities arise, they will inevitably attract a large number of players. Therefore, challenges and opportunities coexist, and sellers must be very prepared, after all, "opportunities are always reserved for those who are prepared." ”
Author |Li Yizhong.