The biggest loophole in human nature is heartbeat. In this world full of ** and desire, we tend to make many irrational choices because of the impulse. And this kind of action is often the best opportunity for entrepreneurs and businesses to take advantage of and earn huge profits.
Today, I'm going to reveal four tips for you to make money by exploiting human weaknesses, which are essential guides for entrepreneurs and business people. In this age of information, understanding and making good use of human weaknesses will be the key to your invincibility in the market.
1.Sunk costs
Sunk costs are the reluctance of people to give up their options because of the resources they have already invested (time, money, etc.). For example, you may find yourself in a situation where you have invested a lot of time and money, but the other person is not willing to go deeper. However, because you don't want to give up on what you've invested before, you'll continue to invest more and fall into the sunk cost trap.
How to deal with this situation? The key is to weigh the pros and cons and don't let your previous investments affect your future decisions. Only by letting go of the burden of sinking costs and making the right choice decisively can we get out of the predicament.
2.Proportional bias
Proportional bias refers to the bias in people's perception of different proportions. For example, when you buy an item, the merchant may use the technique of dismantling to make you feel that you are taking advantage. For example, if you buy a 3,000 yuan product and the merchant gives you a small gift worth 100 yuan, you will feel that it is a good deal. But in reality, it's just that merchants take advantage of your proportional bias and make you want to spend.
3.* Disassembly
Dismantling is a psychological strategy that makes consumers feel that the product is cheap. For example, if the original price of a product is 3,000 yuan, the merchant may say that it only needs to spend a little money every day to enjoy the product, so that consumers will feel that the product is affordable and more willing to buy.
4.Loss aversion
The general aversion to loss is much greater than the preference for gains of equal value. Therefore, merchants can take advantage of this psychology to make consumers feel that they will lose more if they don't buy, so as to motivate them to buy products.
The weakness of human nature is the source of money for starting a business and doing business. Understanding and taking advantage of human weaknesses will allow you to navigate the mall with ease and make good profits. But at the same time, we should also be wary of being used, keep rational thinking, and not be confused by superficial **. Hopefully, the four tips for making money using human weaknesses in this article will inspire and help you on your entrepreneurial path.