The Spring Festival collided with Valentine's Day, and the "romantic economy" drove the popularity of electronic gifts**, and the sales of digital trendy toys such as Suning Tesco mobile phones, computers, smart watches, and game consoles increased by more than 70% year-on-year, and the orders for gifts in other places increased significantly. Suning.com will not close during the Spring Festival, and will cooperate with instant retail platforms such as Meituan to provide "buy and get away and use" to fully protect the consumption demand of multiple scenarios during the holiday.
At the end of the year, there were a lot of new mobile phone and computer products, and I didn't have time to shop around and choose one, so I took advantage of the Spring Festival holiday to take a look and choose a mobile phone to give to my wife, so that she would have a surprise and be happy in the New Year. On Valentine's Day, Mr. Wang, who was shopping for electronic gifts at Suning Tesco stores, said.
Since the New Year, the number of new products in Suning.com stores has more than doubled compared to last year. "Driven by Valentine's Day, the sales of electronic gifts represented by smart watches, mobile phones and computers increased by more than 70% year-on-year. The person in charge of Nanjing Suning Yijia related categories revealed.
It is worth mentioning that as an important node of "bidding farewell to the old and welcoming the new", the number of digital 3C trade-in orders increased by 56% year-on-year, and an average trade-in order can save users 859 yuan, and more than half of the post-00s among consumers. The strong demand for Chinese New Year reunion entertainment has also driven the popularity of trendy entertainment equipment, with the number of orders for PS5 game consoles doubling, and the recent sales of trendy toys such as Singba Arena and Fuji Polaroid mini12 have increased by 120% year-on-year.
Suning Tesco data shows that during the holiday, gift orders in the same city and other places increased significantly, and the diversification of consumption scenarios accelerated. Suning Tesco cooperates with instant retail platforms such as Meituan to provide mobile phones, computers, digital and household appliances such as OPPO, vivo, and Honor, and "citywide delivery" can be delivered in as fast as 30 minutes. According to the data, Suning Tesco's instant retail orders for smartphones increased by 6% year-on-year.
To help change consumer demand in multiple scenarios, Suning Tesco "does not close during the Spring Festival", and more than 10,000 stores across the country are open and deliver goods normally, covering the core business districts of first- and second-tier cities and 85% of counties, towns and villages across the country. At the same time, Suning Tesco continues to increase the subsidy for replacement, with a high subsidy of 1,200 yuan for the trade-in of mobile phone and computer 3C products, and up to 12 interest-free installments for installment payments, providing 7-day no reason to return and exchange, 7-day price insurance after receipt, and compensation for expensive purchases. **On the Internet, Suning Tesco will also launch four major service commitments of "Spring Festival does not close", namely merchant late payment, delivery delay compensation, 0-second review of unsent returns, and worry-free refund of freight insurance, so as to enhance the purchase experience during the Spring Festival holiday.