47.4 billion passengers hit a new high, up 343%, an increase of 19. on a comparable basis compared to the same period in 20190%；The total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%, an increase of 7. on a comparable basis compared to the same period in 20197%；A total of 1,351 are guaranteed by border inspection authorities across the country70,000 Chinese and foreign personnel entering and exiting the country; With the expansion of the visa-free "circle of friends", the footprint of Chinese people traveling farther and farther during the Spring Festival is getting farther and farther; The box office of the Spring Festival movie reached 801.6 billion yuan, setting a new record ......
During the Spring Festival holiday just past, the cultural tourism market was hot, and the flowing data revealed bursting vitality. From this group of the latest data, we can not only get a glimpse of the momentum of China's economy at the beginning of the year, but also see many new changes during this Spring Festival holiday.
Fancy reunion Chinese New Year has become the choice of more and more Chinese people. In the past Spring Festival, people packed their bags and hurried from other places to their hometowns. Under the lights of thousands of homes, the family gathers together to eat dumplings, watch the Spring Festival Gala, and set off firecrackers, which has become people's unforgettable Spring Festival memories. Nowadays, there are more new ways to celebrate the Spring Festival.
During this year's Spring Festival holiday, many people choose to travel with their families and go to unfamiliar cities for a "walk-and-go trip", mainly to experience a different New Year's flavor. In addition to "Erbin" is still popular, big data shows that Chengdu, Guangzhou, and Chongqing have become the top three cities with the largest population during the Spring Festival holiday. Tourists from the north go to the south to celebrate the warm New Year, and tourists from the south go to the north to experience "Frozen". Hotels, travel, catering and other industries are bulging in their busy pockets, and tourists are more novel, relaxed and happy.
Cultural tourism innovation realizes "new supply" and stimulates new momentum for consumption. The full promotion of the local cultural and tourism departments on the short ** platform ushered in the "cash" during the Spring Festival. Not only in big cities, but also in some third- and fourth-tier cities. The Spring Festival Lantern Festival, dragon and lion dances were crowded, and English songs and dances were popular all over the Internet from offline, enlivening the festive atmosphere and promoting traditional culture; "Village Evening" replaces "Village BA" to become a good choice for leisure and entertainment; Wearing VR equipment in historical scenic spots can experience the ...... "traveling" through time and spaceThe "new supply" has extended the consumption space.
With the increasing popularity of cultural consumption, domestic "trendy products" have replaced tobacco, alcohol, sugar and tea, and have become a "souvenir" for many people to visit relatives and friends during the Spring Festival. Museums and scenic spots have also launched exhibits and cultural and creative products related to "dragons" to meet consumer demand. More and more tourists are no longer traveling to see the scenic spots by "sleeping in the car and taking pictures when they get off the bus", but are integrated into the local fireworks to make the trip more cultural.
The main force of movie viewing has sunk and become a new trend of consumption. Behind the box office record of this year's Spring Festival, it is inseparable from the credit of the sinking market. Ticketing big data shows that residents in third- and fourth-tier cities have become the main force of film consumption, contributing more than half of the total box office share, and the proportion of family movie-watching has also increased significantly.
When young people return to their hometowns during the Spring Festival, young people take their parents and friends to watch a movie, which has become a "check-in" project to enhance their feelings and enrich their lives during the Spring Festival. "Watching while playing" has also become a trend, and many tourists choose to visit attractions during the day and go to the cinema to relax at night. In popular tourist cities, such as Sanya and Wanning in Hainan, it is even more difficult to find tickets for cinemas during the Spring Festival.
The Spring Festival cultural tourism boom has brought a good start to the consumer market in the Year of the Dragon, reflecting the great vitality and resilience of China's economy. This also brings a revelation that for the masses, the timing, scene, supply and other multi-point efforts, the release of consumption vitality will naturally come naturally.
Of course, there should be "cold thinking" behind the hot consumption of cultural tourism. For example, some popular tourist destinations have seen air tickets and housing prices skyrocket, which has aroused widespread concern. How to make the benign, healthy and sustainable development of the cultural tourism market, especially in the face of popularity and popularity, catch this "pouring wealth", it is still necessary for the industry itself and the regulatory authorities to work together to create a superior cultural and tourism consumption environment.