While the world trembled in the festive atmosphere of the beginning of spring, it was surprising that the BMW 7 Series did not launch a customized version for the Chinese market to celebrate the arrival of the traditional Chinese New Year, the Year of the Dragon. However, a BMW 7 Series that has been praised as "China Red" can still surprise people. The uniqueness of this car lies in the design of its sides, especially the 45° part of the rear, which resembles a beautiful Tang costume that shines in the cold winter months.
BMW has been paying close attention to its performance in the Chinese market, offering a variety of customized models to meet the tastes and needs of Chinese consumers. Although the BMW 7 Series didn't make any moves this year, it only raised hopes for how it will perform in the new year. Although there has been no official confirmation, it is said that the facelifted test model of the BMW 7 Series has been photographed driving on the road, and it is still on domestic roads in China. This reflects the possibility that a mid-life facelift of the BMW 7 Series may be on the horizon.
Looking back at some of BMW's past strategies, such as the mid-life facelift of the previous-generation BMW X5, which saw the entire range refreshed, it was no easy feat to achieve such a step with the flagship BMW 7 Series. When, where, and what people are going through, the facelift and the new generation will require a complex set of considerations, but that won't stop the BMW 7 Series from getting a mid-life facelift, so let's wait and see.
In the luxury D-segment segment, the performance of the BMW 7 Series has always attracted the attention of consumers. Many people hope that it will provide a strong competitive pressure to counter the old rivals in the market, such as the Mercedes-Benz S-Class. Because now, the Audi A8L can no longer keep up with the pace of the Mercedes-Benz S-class, if the BMW 7 series can not play its due competitive strength, then the Mercedes-Benz S-class may really take the lead, and the S-class will also fly.
However, we've also seen some striking changes, with the Alpina being acquired by BMW taking over the Mansory and the new BMW 7 Series not yet being available, but Mansory being the first to launch their 2024 BMW 760i XDRIVE Mansory modification, and it has to be said that their craftsmanship is truly remarkable, and this Mansory BMW 760i Xdrive gives a unique dazzling light and gives a whole new feeling.
The new Chinese Year of the Dragon has dawned, and at this new starting point, we expect BMW and its 7 Series to show stronger performance than usual and become the shining stars in the market. We look forward to opening a new chapter for the new year and hope that all wishes can be as vigorous and prosperous as the spirit of Ryoma.