The "Spring Festival of the surging national tide" is inseparable from the beneficial guidance of cultural consciousness, relying on the strong promotion of market forces, and stemming from the growing self-confidence of traditional culture in the hearts of Chinese people, which is the epitome of traditional Chinese culture being inherited and constantly prospering.
According to recent CCTV, Xinhua News Agency, etc., this year's Spring Festival, the "New Year robe" horse face skirt has driven a round of traditional cultural consumption boom, and the horse face skirt in Hanfu has both classical and modern simple beauty, and can also match the public wearing needs of contemporary young people; A 7-year-old girl in Jieyang, Guangdong Province practiced lion dance in front of her store, and the passing lion dance performance team beat gongs and drums to cheer for her, winning praise from the whole network; Known as the "Chinese War Dance", the Chaoshan Ying Song and Dance Troupe from Puning, Guangdong Province, performed on the Arcade Street in Burlington, London, to celebrate the Chinese New Year.
During this year's Spring Festival, many places set off an upsurge of young people pursuing traditional folk customs, which was called "the Spring Festival of the surging national tide" by netizens. CCTV's creative program "New Year's Brocade" amazed the whole network, weaving a picture of pattern changes spanning thousands of years for the audience; The popularity of the traditional headdress "dragon head hat" soared around the Spring Festival, and netizens sent notes to share DIY tutorials; In many places, village entrance fairs and traditional temple fairs have been fully restored; Many museums and shopping malls have integrated activities such as the "Guochao" art festival, intangible cultural heritage experience, and folk performances into tourists' visits and consumption. The similar consumption and entertainment methods during the Spring Festival reflect the desire of more and more people to find and share the flavor of the New Year in traditional culture.
As the most important and grand festival of the year, the Spring Festival has become a concentrated embodiment of the daily life of the people. The "New Year robe" horse-faced skirt is popular, intangible cultural heritage crafts such as lacquer and cloisonné enamel, as well as the patterns of cultural relics in the Forbidden City and Sanxingdui have been reproduced on nail art by the post-90s and post-00s, and the shadow puppets of the first childhood have become eye-catching headdresses and earrings, etc., behind which the "new Chinese" style dress has gradually become the aesthetic preference of young people. Behind the explosion of performances such as lion dance and English singing and dancing is the long history and deep mass foundation of related folk projects, which carry the nostalgia of the people, and some projects have experienced the development process of modern competitive competitions from festive and joyful traditional folk customs to popular mass sports.
The Spring Festival of the surging tide of the country is inseparable from the beneficial guidance of cultural consciousness. In recent years, it has always been the direction of relevant departments to make traditional culture visible, amiable and disseminateable, so that the essence of the national essence that has been handed down in history is no longer just recorded in books and displayed in museums, but through innovation and reconstruction, and vividly integrated into the modern life of the Chinese people. From digital empowerment of the cultural and museum industry, to the development of various cultural and creative products, from strengthening the exploration of the source of Chinese civilization and archaeological research, the dissemination of Chinese cultural classics, to improving the exhibition level of museums, memorial halls and cultural preservation units, a series of measures have been launched frequently, laying a solid foundation for traditional culture to come alive and popular in the new era.
The "Spring Festival" of the surging national tide depends on the strong promotion of market forces. From food, housing, transportation to travel, shopping and entertainment, all kinds of market entities consciously integrate traditional culture into corresponding products and services, accurately connect and cultivate consumers' consumption needs, and make traditional culture an important factor in empowering new forms of consumption and activating new consumption momentum. As experts say, traditional cultural elements are constantly integrated into modern lifestyles through new designs and new expressions, reflecting the integration and symbiosis of humanity and economy.
The Spring Festival of the surging tide of the country comes from the growing self-confidence in traditional culture in the hearts of the Chinese people. In recent years, the spiritual pursuit of touching the traditional context, perceiving the historical heritage, and exploring the cultural genes has grown in the hearts of more and more people, and those exquisite ancient accessories, rich and interesting folk activities, and temple fairs overflowing with the traditional New Year's flavor have hit it off with the people's pursuit, making people fall in love at first sight for thousands of years, feel the thickness and warmth of history in contact, participation and experience, and protect the root and soul of Chinese culture in the new era.
The Spring Festival is full of vitality and steaming, and it is also the epitome of the inheritance and continuous prosperity of traditional Chinese culture. Accumulated thousands of years of aesthetic connotation of the Chinese nation, catering to the cultural demands and life concepts of modern people, more and more valuable traditional customs need to be further excavated, promoted and inherited.
Behind the behavior of watching the tradition, paying tribute to the tradition, catching up with the national tide and chasing the folk customs, the people's expectations for a better life are condensed. It is expected that this two-way rush between tradition and modernity will continue to release huge energy, promote higher-quality economic and social development, and promote the continuous progress of Chinese-style modernization.