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As a major labor-exporting province, Guizhou's inter-provincial rural labor force has remained at about 6 million all year round, and the income of migrant workers accounts for more than 40% of the total income of rural households. At present, Guizhou Rongjiang is taking the "village super" as the guide, creating a "super brand" of "sports economy" such as "super fun" and "super easy to live", and constantly extending the industrial chain of "village super", effectively driving the economic development of the county.
As the saying goes, three-six-nine goes out. On February 15, the sixth day of the first lunar month, Rongjiang County, Qiandongnan Miao and Dong Autonomous Prefecture, the origin of Guizhou's "Village Super" football game, ushered in the first special train for returning to work this year. At 11:23, the D1857 high-speed train carrying migrant workers slowly left Rongjiang Station, and the migrant workers embarked on the journey of returning to work in the south.
As a major labor-exporting province, Guizhou's inter-provincial migrant rural labor force has maintained a perennial dynamic of about 6 million, and the income of migrant workers accounts for more than 40% of the total income of rural households and more than 70% of the household income of poverty alleviation laborers.
A few days ago, the reporter found in Rongjiang County that thanks to the pull effect brought by the "village super" flow, the local tourism, catering, accommodation, cultural and creative, agricultural products and other industries have achieved rapid development, and the county's labor fever gradually subsided during the Spring Festival, and more and more people choose to stay in their hometowns for employment and entrepreneurship. At present, the local government is taking the "village super" as the guide, creating a "super brand" of "sports + economy" such as "super fun" and "super good living", and constantly extending the industrial chain of "village super +", effectively driving the economic development of the county, and "village super" has become a new engine for cultivating characteristic industries and creating employment and income.
The number of migrant workers decreased compared with previous years.
If it weren't for the schooling of my children, I wouldn't want to go out to work, but I would still like to find something to do in my hometown. At 9 a.m. on February 15, the reporter met migrant worker Liu Shuhua in front of the high-speed rail station in Rongjiang County. She has been working in an electronic kettle assembly in an electronic processing factory in Foshan, Guangdong Province for 5 years. She told reporters that due to her low level of education, she could only engage in some simple and unskilled work in the factory, earning three to four thousand yuan a month.
The reporter learned that this special train for migrant workers was customized by the Qiandongnan Prefecture Human Resources and Social Security Bureau according to the needs of migrant workers to return to work, helping rural laborers who need to return to work by high-speed rail for free. The passengers of the special train are mainly from Rongjiang, Congjiang, Jinping, Tianzhu and other places in Qiandongnan Prefecture, and the relevant departments also issued New Year blessing gift packages for travelers.
During the interview, the reporter found that there were significantly fewer migrant workers from Rongjiang County than in previous years.
In the past, at this point in time, the registration of migrant workers in Rongjiang County had already been full, and the registration has not been full so far this year. The relevant person in charge of the Rongjiang County Human Resources and Social Security Bureau told reporters.
Chen Jinlan, a migrant worker from Rongjiang County, works in Guangzhou as a beauty and health worker. Chen Jinlan said, "Recently, many young migrant workers around me have returned to the county one after another, and last year, the county's 'village super' was particularly popular, and many relatives and friends wanted to start their own businesses in their hometowns and use the 'village super' to achieve stability and prosperity." ”
Since the start of the Guizhou "Village Super" football match in May last year, Rongjiang County has attracted a large number of tourists from all over the country to watch the game, and the local government is also further giving full play to the main advantages of gig markets, night market stalls and labor service brands, focusing on opening up new growth points for new forms of employment, and doing everything possible to promote labor employment and income, and the local "village economy" is also booming.
*The product is getting more and more fans.
Rongjiang County, located in the southeast of Guizhou Province, was "hidden in the mountains and unknown to people" in the early years due to weak economy and inconvenient transportation, and the local characteristic industries and products were relatively low in the province. With the help of the traffic effect of "village super", the local people have a more intuitive understanding of the new industry, and more and more "new farmers" have joined the live broadcast e-commerce.
I used to think that opening a mobile Internet anchor in the system was e-commerce, but now I am learning how to be a good mobile Internet anchor in the system. Yang Zhuolin, a villager in Taiyuan Village, Renli Township, Rongjiang County, who is over 50 years old, said that he now has to start broadcasting outdoors every day to introduce the colorful grain rice he grows.
I am the person in charge of the original ecological planting and breeding farmers' cooperative in Taiyuan Village, mainly Rongjiang small fragrant cattle, red rice, black glutinous rice, rice fish and other local specialties, and used to mainly rely on the traditional way of shouting to sell agricultural products. Yang Zhuolin said that in the past two years, he has tried to bring goods on the Internet, especially since the popularity of "Village Super", many Internet celebrity anchors and well-known bloggers have begun to enter Rongjiang and produced a large number of high-quality new works.
This was something that I couldn't have imagined before. Yang Zhuolin said.
In just over a year, Rongjiang County has selected the "new **+ industrial track", developed new formats such as short-**, live e-commerce, and online marketing, and cultivated tens of thousands of new ** accounts to empower the development of characteristic industries, so that mobile phones have become "new agricultural tools", data has become "new agricultural materials", and live broadcast has become "new farm work". The county's passion fruit, dried sweet potatoes, beef shamba, kudzu noodles and other agricultural products have realized the "Guizhou goods out of the mountain" with the help of live broadcast. In addition, the Rongjiang County Party Committee also set up a new ** class, set up a new ** service center in the township, and set up a new ** service station in the village, which not only made many villagers "electrocuted" with the live broadcast for the first time, but also gave more young people the confidence to return to their hometowns to start a business.
Railway staff become "recommendation officers".
Delicious beef skewers, one yuan per skewer, genuine, and not spicy taste, welcome to taste. "During the Spring Festival, walking in the streets and alleys of Rongjiang County, you can hear the enthusiastic shouts of vendors at any time, and all kinds of delicacies make people overwhelmed and linger.
The Liujiang River in the territory of the Rongjiang River was once an important water transport channel between Guizhou and Guizhou, and was a famous "bridgehead" in Guizhou. Today, the Guiguang high-speed railway, Xiarong Expressway, Lirong Expressway and Jianrong Expressway pass through the border, and Rongjiang has been deeply integrated into the 3-hour economic circle of the Guangdong-Hong Kong-Macao Greater Bay Area high-speed railway.
Yang Shiyu, the captain of the D1857 train of China Railway Chengdu Bureau Group, said that with the continuous popularity of "village super", more and more people from other places choose to travel to Rongjiang, and the work content of railway staff has also undergone some subtle changes.
Yang Shiyu told reporters that now, she and her colleagues are often asked by passengers from stations along the line, "Is the 'village super' far away from the high-speed rail station?" "What are the delicious beauties of Rongjiang?" They had to answer each other fluently, and unconsciously became Rongjiang's "recommendation officer". In the course of the exchange, she also found that more and more migrant workers are willing to stay in the local area and choose a job nearby.
It is worth mentioning that with the influx of tourists from other provinces into Rongjiang to experience the enthusiasm of "Village Super", within one kilometer of the "Village Super" venue, well-known chain coffee brands such as Luckin and Cudi have settled in, and the popularity of "Village Super" is gaining market recognition.
The reporter learned that the county's human resources and social security bureau has established a gig worker "instant quick recruitment" service model to provide gig workers and "village super" employment entities with services such as rapid release of information, on-site docking and negotiation, instant confirmation of results, and same-day interviews, so as to ensure that the user and the supplier can rest assured.
In addition, the local ** also provides a "super delicious" food to promote employment model, during the "village super" event, to create a "village super food snack street", planning nearly 1,000 free booths, for the "village super" to provide catering food, agricultural products sales and other services for the "village super" audience, increase more jobs. Relevant data show that since the "village super" was held, the local government has directly driven more than 8,000 people to work and increase income.