Xiaomi India suffered Waterloo notebook withdrawal, and mobile phone sales plummeted

Mondo Digital Updated on 2024-02-05

Since 2023, Xiaomi's journey in the Indian market has been full of twists and turns, such as walking on thin ice, and the slightest carelessness risks slipping into the abyss. From the confiscation of 4.6 billion yuan in India's **, to the suspected withdrawal of the notebook business from the Indian market, to the sharp decline in mobile phone sales, Xiaomi's position in the Indian market is in jeopardy.

Looking back, Xiaomi has been making great progress in the Indian market. With its excellent product performance ratio and innovative marketing strategy, it once stood out in the Indian market and won the crown. However, since 2023, Xiaomi has encountered a series of serious challenges in the Indian market. In June of the same year, India** confiscated 4.6 billion yuan of Xiaomi in the name of "illegally transferring funds to foreign countries", which dealt a heavy blow to Xiaomi's business operations in the Indian market.

In addition, India** issued a policy to restrict the import of personal computers, which is undoubtedly a bombshell to the Indian notebook market, which relies on imports. Among them, HP, Dell, Lenovo, Acer, Asus and other brands have been greatly affected, and Xiaomi's share in the Indian notebook market is not prominent, so this policy has had a great impact on Xiaomi's notebook business.

In addition to the Dynamic Incentive Program in February, Xiaomi's mobile phone business in the Indian market has also suffered a huge impact. According to a research report by Canalys, Xiaomi's smartphone market share in India will slip from the first place in 2022 to third place in 2023, with sales of a significant **15%. This figure is like a boulder thrown into a calm lake, causing ripples and reflecting the predicament of Xiaomi phones in the Indian market.

Why is Xiaomi in such a difficult situation in the Indian market? On the one hand, this has to do with the unique nature of the Indian market. Although the Indian market has a "demographic dividend", the instability of the environment and the volatility of policies are a huge test for foreign investors. On the other hand, Xiaomi may also have problems in the strategic layout and operation management of the Indian market. The speed of response to market changes, the richness of product lines and the depth of brand building need to be strengthened. However, despite the difficult situation, Xiaomi has not given up on the fertile ground of the Indian market. Recently, there has been news that Xiaomi has begun to adjust its strategy, deepen cooperation with the local ** chain, and launch more products that meet the needs of the Indian market. At the same time, Xiaomi is also strengthening its brand building and marketing, hoping to regain the favor and support of Indian consumers. Overall, Xiaomi is in an unprecedented predicament in the Indian market, but that doesn't mean its prospects are bleak. By adjusting its strategy, strengthening its management, and understanding and meeting the needs of the local market and consumer psychology, Xiaomi still has a chance to re-emerge in the Indian market. The Indian market will be a sea of fierce competition in the future, but this is also an excellent stage for Xiaomi to show its strength and determination. Let's look forward to seeing how Xiaomi can achieve nirvana in the face of adversity!

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