Recently,Aowei released data showing that in 2023, Hisense TV will continue to lead the industry with a high growth rate,Stand firmly in "China's first"。 At the same time, Hisense's young brand Vidda has also achieved steady growth, with 96% of the domestic online TV sales share, continue to maintain the top five in the industry.
As a trendy technology brand for young people, since the brand renewal in 2021, Vidda has been creating quality-price products by continuously exploring the life scenes of young people. From the **TV in the "listening**" scene, to the three-color laser projection in the "watching movies" scene, to the high-brush TV in the "playing games" scene, vidda has created a series of popular products for young people's high-frequency life scenes.
According to the results of research institutions, in recent years, more and more contemporary young people are willing to pay for products that they really like and can improve their quality of life. The new X series products released by Vidda last year not only upgraded the previously successful X series, but also upgraded the screen, picture quality, sound quality, configuration, control, appearance and other six aspects in a full dimension, so as to adapt to the full scene of the large screen in young people's lives, which can be said to provide a "free upgrade" for young people who love life. Behind this is vidda's deep concern for the quality of life of young people, providing users with an excellent audio-visual experience, which has long become the ultimate consensus for the development of the TV industry.
According to the person in charge of an e-commerce channel, since the opening of this year's Spring Festival "New Year's Festival", the number of new products on the "big screen" represented by TV has surged. At the same time, the main consumer group in the market has also quietly changed, and the proportion of "Generation Z" in the consumer group has increased significantly compared with the past.
We all know that family sitting around watching the Spring Festival Gala is an inseparable part of the Chinese New Year's Eve. As the main equipment, TV ushered in strong sales before the year. Relevant data show that this year's Spring Festival New Year's goods economy has driven the sales of large-screen TVs, and the trend of quality, hedging, trendy play, and scene diversification is highlighted. It can be said that the Spring Festival reunion is an opportunity, and for Chinese families, when the demand for life continues to rise, having a TV with a larger screen and a better brand in the living room has become a must.
In recent years, by insisting on digging deep into the needs and scenarios of young people, Vidda has successfully integrated the brand into young consumer groups. As industry insiders say, Vidda is capturing the attention and purchasing power of more and more young people with its young brands and quality-to-price products.
In short, behind Vidda's excellent results, it shows its resilience to quality-driven steady development. Obviously, now vidda has become a new force that cannot be ignored in the entire TV industry, and judging from market feedback from all aspects, the influence of this force continues to ferment and deepen.