Have you seen the nine movies in this year's Spring Festival? Which "New Year's drama" made you successfully enter the pit? What are the high-scoring works in your to-be-watched list that you would like to recommend? ......Since the launch of Zhihu's "2024 New Year Screening Room" activity on February 9, the cumulative number of topic views has reached 1700 million, a total of 105 questions were on the Zhihu hot list during the event, and 10 of them were on the first place on the hot list.
As an IP activity for the Spring Festival in the field of Zhihu film and television, the Spring Festival film list of the "2024 New Year Screening Room" includes the 2024 Spring Festival word-of-mouth movie list, the 2024 Spring Festival word-of-mouth drama list, the 2024 Spring Festival supplement film recommendation list, the 2023 high-scoring movie list, the 2023 high-score drama list, etc., to meet all the needs of film and television fans to watch and discuss during the Spring Festival.
For the 2024 Spring Festival movies, "Flying Life 2" leads the word-of-mouth on Zhihu, with a user recommendation of 87%. Zhihu replied to the "talented and shallow glutinous rice" that the film "Flying Life 2" "is the romance of racing and the romance of men". The evaluation of "Hot and Hot" is polarized, and some Zhihu respondents said that the film is a typical emotion greater than content, and the reason for this two-level evaluation is that "the essence is that the audience's underlying thinking logic is different." Zhihu's answer to "Home Talk" talked about why the reputation of "Hot and Hot" will decline, and wrote that the high box office of "Hot and Hot" is actually not a success of the film in the full sense, but a product of the combination of film and performance art, and he believes that "with the help of reality shows and news effects, it is time-sensitive".
During the event, more senior film critics wrote down their observations on the film and television industry in Zhihu. In the question "The box office of the Spring Festival stalls in 2024 will exceed 8 billion, setting a record for the Spring Festival stalls in Chinese film history, what information is worth paying attention to?" Next, Zhihu Film and Television Salt Researcher, 2022 New Knowledge Respondent "Lu Guanjun (opllx)" wrote down his thoughts on the 2024 Spring Festival file after watching 6 main Spring Festival films: "Outstanding achievements, burning and crying, winners take all, chaos is everywhere." He summarized two changes in this year's Spring Festival stalls, one is that topical movies and sensory stimulation movies are selling better, and the other is that the "Matthew effect" is becoming more and more obvious, showing the phenomenon of the strong and the winner takes all.
Nearly 20,000 creators participated in Zhihu's "2024 New Year Screening Room" activity, which not only produced a large number of high-quality film and television-related content, but also extended the discussion of a large number of diversified content such as emotion, sports and fitness, and law. For example, "Why is Wang Yongqiang justified his defense in the movie "Article 20", but Zhang Guisheng is deliberately harmed? What is the core difference between the two? Under the question, many law-related practitioners answered this question professionally; Answer: "Dudu Chestnut" answers the question from the perspective of factual logic and film narrative: "Is it possible to repair the damaged car after the crash test in "Flying Life 2" overnight? ”
During the "2024 New Year Screening Room" event from February 9th to February 25th, Zhihu also joined forces with various film and television industry partners to carry out a series of Q&A participation activities.