Poster News reporter Zhao En reports from Shanghai.
Recently, Zhong Xuegao has added a number of equity freezing information, and the equity freezing amount has reached 35 million yuan. As the darling of China's high-end ice cream market and the "ice cream assassin" that people love and hate, this heated discussion about the equity freeze has pushed Zhong Xuegao, who had quietly withdrawn from the salary arrears turmoil, to the forefront again.
Equity frozen, and the platform disappeared.
A few days ago, Zhongxuegao Food (Shanghai)** added a new information on the person subject to execution, and the execution target was 8180,000 yuan, the enforcement court is the Shanghai Jiading District People's Court, and the date of filing the case is February 19.
According to the official website of Tianyancha, since February 2024, Zhong Xuegao has added three new equity freezing information, the amount of frozen equity is 20 million yuan, 10 million yuan, and 5 million yuan respectively, and the enforcement courts are all Xiuzhou District People's Court of Jiaxing City. The companies whose equity is executed are Shuqu Food (Shanghai)**Panzhen Youxi (Shanghai) Biotechnology***Zhongjia (Shanghai) Commerce***, all of which are 100% wholly-owned by Zhongxuegao Food (Shanghai)**.
On February 6, a number of new equity freezing information was added.
In fact, since December 2023, Zhong Xuegao has suffered from equity freezing many times, and the executed companies include Zhong Mao (Shanghai) Food Technology *** Shanghai Zhongyuan Food *** Zhong Jia (Shenzhen) Food *** Tangerine Meow Food (Shanghai)** The total frozen amount is about 4.79 million yuan, and the enforcement court is the Shanghai Railway Transport Court.
Combing through the information of its various platforms, there may be early signs of Zhongxuegao's decline. On August 11, 2023, Zhong Xuegao's WeChat*** released the last two pushes, and they will not be updated since. Sina Weibo's most recent update was on August 22, 2023, and on the Xiaohongshu platform, Zhong Xuegao's latest note stayed in September 2023, and the comment area was mostly users shouting "pay back".
User reviews under Xiaohongshu's latest works.
Online sales at low prices, offline convenience stores to reduce purchases.
Different from Weibo and WeChat, Zhong Xuegao's Douyin account is still being updated, and his latest work claims to be "shooting one hair twenty". Check its product details, including 5 pieces of velvet cocoa ice cream, 5 pieces of semi-semi-qiao ice cream, 3 pieces of velvet cocoa almond ice cream, 2 pieces of Ghana black gold ice cream, and 5 pieces of Sa'saa cocoa ice cream, with a price starting at 144 yuan, with an average price of about 7 yuan. According to the platform, the product has now been sold out, with 70 pieces sold, and there are no products on sale on Douyin Zhongxue**Fang***.
Douyin "shoot one get twenty free" activity.
On February 23, the poster news reporter visited convenience stores such as Shanghai FamilyMart, Lawson, and Convenience Bee, but found no price reductions. A clerk said that there were more flavors in the store before, but now there are no goods, and there are only two or three Zhongxuegao in the freezer, and there is only one flavor. There is no Zhong Xuegao in the store at all, the clerk said that it was still on sale last year, but it was not sold recently, and it was not purchased for a period of time, "The orders are handled by our company headquarters, and I don't know what the specific situation is, but when we sell it, it is also sold at the original price." ”
In addition, there is**Search on the third-party shopping platform, and find that Zhongxuegao's products are on sale**, and the ** of an ice cream is calculated in 39 yuan-10Between 4 yuan, the average price is about 5 yuan. There are shops selling 20 strawberries in the expiration period of Zhongxuegao Baiqiao for only 60 yuan, with an average of 3 yuan for 1 stick; 20 sticks of pink lemon ice are only 50 yuan, with an average of 2 sticks of 1$5.
Zhong Xuegao was missing from the freezer of a convenience store in Shanghai.
Exposed to wage arrears, former employee: very helpless.
According to the official website of Tianyancha, Zhongxuegao Food (Shanghai)** was established in 2018 and is located in Shanghai, which is an enterprise mainly engaged in the agricultural and sideline food processing industry. The registered capital of the enterprise 12028857.74 million yuan, paid-in capital of 72RMB 530,000, and has completed Series A in 2021, with a transaction amount of RMB 200 million.
In 2018, on Tmall Double 11, Zhong Xuegao launched 20,000 Ecuadorian pink diamond ice cream, with a unit price of 66 yuan, all of which were sold out within 15 hours, and the sales volume was hot and in short supply. In 2020, Zhong Xuegao ranked 13th in the list of brand products of "Rapidly Breaking 100 Million New Domestic Products" on the official website of Tmall.
According to Blue Whale Finance, in 2019, Zhongxuegao's sales exceeded 100 million yuan; From May 2021 to May 2022, Zhongxuegao sold a total of 1500 million, an increase of 176%, and the revenue reached 800 million yuan; After that, it ranked first in the sales volume of the same category in 2020 and 2022, and was known as the "Hermes of ice cream".
However, with the popularity of the term "Ice Cream Assassin", Zhong Xuegao has also been questioned by many consumers. Lin Sheng, the founder of Zhongxuegao, once said in an interview with **: "This is it**, do you like to buy it or not." But then the story is that Zhong Xuegao launched a low-priced ice cream sa'saa for 35 yuan, trying to break into the affordable ice cream market.
In October 2023, there were rumors of salary arrears in Zhong Xuegao, and many netizens posted on social platforms to ask for salary, causing a new round of public attention to Zhong Xuegao.
In fact, until this year, Zhong Xuegao's salary arrears problem has not been completely resolved. A Shanghai netizen said that Zhong Xuegao owed wages and has not said a word so far. A resignation operator told the poster news reporter that he has not received compensation since he left last year, even if it has been arbitrated, the company has not performed in accordance with the law, "very helpless, we are ready to apply for enforcement." ”