February is coming to an end, and Jiang Deyi, who is currently the current party secretary and chairman of BAIC Group, has reached the time of statutory retirement, and he is born in the year of the dragon, and 2024 is also the fourth year that Jiang Deyi will be at the helm of BAIC Group.
In July 2020, BAIC Group held a meeting of leading cadres and announced that Xu Heyi would step down from the position of Secretary of the Party Committee and Chairman of BAIC Group, and he was succeeded by Jiang Deyi, who was "airborne". It is not strange to "parachute" the replacement of the chairman's position, but to the surprise of peers and **, BAIC Group chose not to be in the automotive industry, but to find Jiang Deyi, who had served as the general manager, party secretary and chairman of Beijing Jinyu Co., Ltd. earlier.
Jiang Deyi, who was the chairman of BBMG Group in the early years, was a key figure in the restructuring of the two major building materials groups in the north, and in the three years of reorganization, BBMG Group has grown steadily in a double-digit ratio for three consecutive years, which shows how powerful his ability is. But before Jiang Deyi took over, BAIC Group was already in a downhill section, and the speed was very fast, and the highlight moment of BAIC Group in the era of Xu Heyi had long been unable to reproduce.
So Jiang Deyi did not play an effective role in BAIC Group, that is not, in these four years Jiang Deyi has taken a low-key, pragmatic, simple and efficient approach, it is understood that in these four years, there are two things that can make everyone remember him: one is to increase the stake in Daimler Group, so that BAIC Group can smoothly get rid of the fate of becoming the next Brilliance, ensure the income of BAIC Group, break rumors, and stabilize the military spirit of BAIC Group; Jiang Deyi personally resigned as chairman of the two listed companies BAIC Blue Valley and BAIC Motor, which stimulated the vitality of the secondary subsidiaries, reduced the interference of the group leaders, and allowed the real command to stand on the battlefield.
But despite this, BAIC Group is still in an embarrassing situation. In the past few years, the development of BAIC Group's passenger cars has been poor, and brands such as Shenbao and Borgward have long disappeared, and the only thing left is the memory of the Internet and the only "old car" on the road; Nowadays, the competition in new energy is fierce, and BAIC New Energy has lost its past dominance in the B-end market. And the only one who can support BAIC Group is Beijing Benz.
So how has Beijing Benz been doing recently? It is understood that from 2019 to 2022, Beijing Benz will achieve revenue of 15515.4 billion yuan, 16969.5 billion yuan, 16796.6 billion and 18315.5 billion yuan, accounting for the proportion of BAIC Group's total revenue. 48% and 9616%。It can be seen that the big ship of BAIC Group has really slowly become completely dependent on Beijing Benz, a foreign cooperative brand, to move forward in the tide of this era, and these data are very dangerous for a car company group, so BAIC Group's own BAIC Motor has not made some contributions, not all, but it is really meager. In the past 2023, BAIC Motor has sold a total of 160,000 units, and many models have only sold one of the models of the new energy brand next door in a year.
During Jiang Deyi's tenure, it was more about slowing down the group's downhill speed for BAIC Group, and it was able to take a flat road from time to time. In the recent BAIC Group's 2024 work conference, Jiang Deyi also said: "In 2024, BAIC Group will increase the sales of its own passenger car segment and the commercial vehicle sector"Be better and stronger"The stability of the foundation of the joint venture sector is the top priority to promote development. "For the current situation, this development idea is a little old, and BAIC Group needs to improve its core competitiveness.
It is also rumored that Jiang Deyi has submitted his resignation many times. Even if Chairman Jiang Deyi is not from the automotive industry, he is actively dealing with the problems of BAIC Group, and for the current situation, the head of BAIC Group should be selected quietly and not moving, so BAIC Group hopes that Jiang Deyi can let the group rush again, but now Jiang Deyi is 60 years old, and there is not much time left for him to retire.
Automobile Network Comment: BAIC is changing, but this is not easy, and it is more dangerous, if you can't implement and implement the reshaping and upgrading of the long-term development strategy brought by Jiang Deyi, it is only a matter of time before it becomes the second Brilliance