There is a huge gap between Huawei's car sales, what is the wisdom and the question?
In 2022, Huawei asked the world for the M5, a car that cannot be competed; In 2023, Huawei will ask the world for the big dark horse of the new energy vehicle market.
And in 2023, the survey in the first half of the year is really not powerful, but the newly launched survey M7 has made it popular again, and sales continue to hit new highs, and then the launch of M9 has become a hot spot on the whole network.
However, there is one car produced by Huawei that does not sell well, and that is the Smart S7.
And winning the world,All belong to Huawei's smart car,In the same way,Huawei's participation method is basically the same,Yu Chengdong is also a variety of advertising booths,Of course, after the launch of the worldS7,The impact on the automotive circle is much smaller。
In terms of sales, it will be launched in November 2023, with 115 units sold in the month and 784 units sold in December, which is indeed far from the Askaround with more than 130,000 orders for the M7 and more than 30,000 orders for the M9.
The same is Huawei car, why"Intelligent world"with"Problem World"Will it make such a big difference? In my opinion, there are three reasons:
1. At the beginning of the development of the world, it has been 2 years, and the brand has also been recognized, Yu Chengdong was a variety of marketing before, so the world has been deeply rooted in the hearts of the people, so everyone also agrees with the world, understands the world, and buys the world. From winning the world 5 to winning the world 7, and then to winning the world M9, step by step, the recognition is getting higher and higher, and the sales volume is getting higher and higher.
This is not the case with the just-released Smart S7, which naturally has less attention due to the focus on Ask.
2. There is another very important reason why it is so popular, it is an SUV model, and Zhipao S7 is a sedan.
Let's take a look at the current hot-selling new energy vehicles, basically all SUV models, this kind of pure electric coupe, sales are not particularly good, Zhipao S7 belongs to pure electric coupe, naturally affected by the entire market, sales will not be high.
3. There are many S7 competing models in the world, such as Xiaopeng, BYD, SAIC, etc., all of which have similar models, and they have to face Tesla Model 3 directly, not that Tesla Model 3 is necessarily good, but once it is face-to-face with Tesla models, it is a model that directly competes on the same stage, and it is all under pressure.
Although many people say that Tesla is no longer good, to be honest, in the field of pure electric cars of more than 200,000 yuan, the Model 3 is indeed unavoidable, and the sales of the Model 3 are also good.
Therefore, the current Smart S7 is understandably undersold, given the large number of competing models, and it is not particularly well-known as an all-electric coupe.
2024 will also be a big test for the smartphone S7, and while it is rumored to be strong, it is still a long way from success, and it will take time to prove whether it can replicate the glory of ASK.