During the Spring Festival holiday in 2024, Pudong New Area will jointly release the New Year activities guide for business, tourism, culture and sports for the first time, establish a business, tourism, cultural and sports merchant alliance, and link major business districts to create consumption scenarios such as New Year shopping, leisure and entertainment, and cultural and performing arts exhibitions around the theme of "Happy New Year", and plan "1+3+6" Spring Festival Lantern Festival to promote consumption and amplify the Spring Festival festival effect. The reporter learned from the New District Commission of Commerce that the 30 key commercial enterprises monitored achieved a total of 9 retail sales during the holiday period (February 9-February 16).8.1 billion yuan, an increase of 9 over the previous year53%。
Located in the core business district of Xiaolujiazui, Super Brand Mall ushered in the peak of passenger flow at the beginning of the year, surging by 56% year-on-year in 2023, and refreshing the single-day high during the Spring Festival holiday in the past four years. Superbrandmall has carefully planned a series of welcome activities, highlighting the cross-border linkage of "business + experience". There are long queues for various catering brands, such as Zhang Shengji, Xiaonanguo, Xunxiangji, Cuihua Restaurant, Hollyland, Bawang Chaji, etc., which either set a new high in sales of the store or ranked first in the Shanghai region of the brand. Many formats such as clothing fashion brands, ** accessories, and children's entertainment have also shown strong momentum, such as Descente, Nike, Li Ning, etc., which have won the sales championship in Shanghai; "Dragon Annuity" drove the sales of the first brand to soar, and the single-day sales of Chaohongji hit a new high since its opening.
During the Spring Festival holiday, Century Plaza attracted nearly 800,000 visitors, and at the same time, it carried out the "Streamer New Year, Colorful New Year" New Year Lantern Exhibition, Coca-Cola's Wonderful New Year of the Dragon Special Event, and the "Chicken and Duck Talk, Twitter Quack" online interactive theme activities, superimposed New Year shopping double points and other activities to attract citizens and tourists to come for leisure and entertainment.
In addition, First Yaohan launched the "Celebrate the New Year Together" marketing campaign to buy New Year's goods; LCM Zhihui Xuhui Plaza launched the "Streamer Prayer" New Year activity; Bicester Shanghai Village launched the theme activity of "Visiting Ji City", etc., which attracted a large number of tourists during the festival, and the sales increased significantly year-on-year. According to statistics, the 15 department stores and shopping centers monitored have achieved a total of 85.5 billion yuan, a year-on-year increase of 287%。
The 5 hypermarket supermarkets monitored achieved a cumulative retail sales of 10.5 billion yuan, of which the Costco Pudong store, which opened last year, is the main incremental factor, and all kinds of festival products are put on the shelves, becoming a good choice for citizens to prepare New Year's goods.
The online platform also has a strong New Year's flavor, and the sales volume of Hema Long's New Year's goods increased by 16% compared with the same period last year. The sales of semi-finished New Year's dishes continued throughout the holiday, with sales increasing by 46% year-on-year, classic seafood such as king crab and Bolong were favored by consumers, and "dragon element" New Year's flowers such as dragon bamboo and golden dragon willow sold well.
Text: Zhang Shihuan.
Editor: Zhu Shaoyu.
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