Huawei's brand advertising resources are rich and diverse, covering two categories: standard and non-standard resources. Standard resources include unified screen opening, spotlight opening, magazine lock screen, information flow, etc., which are sold in accordance with the standard advertising process. Non-standard resources do not follow the conventional process, including theme advanced customization, event brand cooperation, live broadcast, leaderboard title and reading channel subscription.
Huawei's brand advertisements are displayed in a variety of locations, including a unified open screen, a unified information flow, and a variety of forms. The unified app open is an app open ad that is displayed when a user opens the app for the first time, which is divided into two forms: static and dynamic, and is mainly placed on various Huawei apps. The unified information flow is native advertising, which is integrated with the content, and mainly appears on apps such as Smart Assistant, Huawei Browser, and Huawei**. **Patch is the front and rear roll ads when Huawei**app***.
The publication is a reference document for operations, business development, and external service providers provided by Huawei**, which introduces in detail the placement, style, and purchase method of each advertising resource. According to the magazine, advertisers can identify their needs and find the right resources, and make purchases according to the magazine**. Publication example**For normal sales**, BD can be discounted according to preferential policies. There are two ways to purchase: CPT and CPM.
Note: Brand advertising single task purchases must not be less than 50cpm. If the query result is less than 50 cpm, the delivery conditions are not met. Unified screen opening, mobile application screen opening, information flow, and third-party application selected information flow resources, with a daily minimum of 500cpm.
The premium rules in the standard advertisements of the Huawei brand are set for custom audiences. For the basic targeted tags of the non-packable delivery side, such as age, gender, and networking mode, the number of users of multiple tags is combined, and the premium ratio is the highest premium of the single tag. In the case where the number of users with multiple tags intersects, the premium ratio adopts the rule of accumulation of multiple tags. In the same type of targeting rules, the premium adopts the highest value rule; Among the different types of targeting rules, the premium ratio is based on the accumulation rule.
Huawei's brand advertising is known for its abundant resources, diverse display locations, and detailed sales rules. With an in-depth understanding of all aspects of Huawei's brand advertising, advertisers can better formulate advertising strategies, accurately reach their target audiences, and improve advertising effectiveness. At the same time, by flexibly using the premium rules, advertisers can control the cost of advertising more finely and improve the efficiency of advertising.