With the vigorous development of the new energy vehicle market, major car companies have launched cross-border cooperation with technology companies in anticipation of winning market share through technological innovation and product upgrades. However, this cross-border cooperation has not always been smooth. Recently, Zhijie, a new energy vehicle brand jointly launched by Huawei and Chery in the form of "smart selection", has fallen into a whirlpool due to delivery difficulties. In this regard, Chery may set up an independent business unit to cope with the current predicament.
First, let's look at the reasons for the difficulty of delivering in the intellectual world. According to Wang Yanmin, President of Huawei's Device BG Smart Car Business Unit, one of the main reasons for the difficulty in delivering the Zhijie S7 is the adoption of new platforms, first-class chains and technologies. **The initial yield rate of the company's products does not meet the requirements of large-scale mass production, resulting in some parts and software delaying production. This reflects that in cross-border cooperation, the integration capabilities of the two sides for new technologies, new platforms, and new chains need to be improved.
In addition, Huawei may also have some problems in its cooperation with Chery. There are online rumors that Huawei did not open the basic software flashing version when cooperating with Chery, resulting in a delay in delivery. Although this rumor has not yet received a formal response from both sides, it also reflects the need for a closer and trusting relationship between the two sides in cross-border cooperation to ensure the smooth progress of the project.
Faced with the dilemma of delivery difficulties, Chery has obviously taken positive countermeasures. According to reports, Chery has further upgraded the EH business unit (i.e., Zhijie business unit) to an independent business unit, adopting independent accounting and independent operation. This move shows that Chery is attaching more importance to the Zhijie brand, and at the same time, it hopes to promote the development of the Zhijie brand through a more independent and flexible business model.
From a professional point of view, it is a wise choice for Chery to set up an independent business division. First of all, the independent business department can better integrate internal resources and enhance the product competitiveness and production efficiency of the Zhijie brand. Secondly, independent business units can respond more flexibly to market changes and quickly adjust product strategies and marketing strategies. Finally, the independent business department can better stimulate the innovative spirit and work enthusiasm of employees, and lay a solid foundation for the long-term development of the Zhijie brand.
Of course, the establishment of an independent business unit is only the first step for Chery to deal with the predicament. In the future development, Chery also needs to strengthen its work in the following aspects: first, strengthen communication and coordination with Huawei and other partners to jointly solve problems in technology and chain; the second is to increase R&D investment and enhance the core competitiveness of the Zhijie brand; the third is to optimize the production process and improve the product yield rate and delivery speed; The fourth is to strengthen brand building and marketing promotion, and enhance the market awareness and reputation of the Zhijie brand.
In short, Huawei's delivery difficulties reflect the challenges and dilemmas in cross-border cooperation. In the face of this dilemma, Chery has taken the countermeasure of establishing an independent business unit, showing its attitude of actively responding and taking the initiative to change. There is also the current S7 car that you have seen the real car, and it is indeed a bit ugly. The exterior design of Huawei's Smart Mode does need to be optimized.