In 2024February 10thNewsTongcheng Travel announced travel spending data on the first day of the Spring Festival holiday. The data shows that before Chinese New Year's Eve, the domestic passenger flow is mainly to return to the hometown to visit relatives, domestic air tickets have "risen in volume and price", the peak of travel to return home before the holiday appears on the 29th of the month, and the average air ticket price of popular domestic routes on the eve of the Spring Festival has risen by nearly two percent year-on-year, and the average air ticket price is nearly 1,000 yuan. Air ticket bookings for popular routes increased by 77% year-on-year. The number of same-trip car bookings increased by 52% year-on-year, and the popular hometown destinations were mainly concentrated in provinces and cities in Sichuan-Chongqing and Central China.
Tongcheng Travel data shows that the popular departure cities for returning passengers before the holiday in 2024 are mainly concentrated in first-tier cities and regional core cities such as Beijing, Chengdu, Guangzhou, Chongqing, Shanghai, Xi'an, Shenzhen, Wuhan, Kunming, and Shenyang. Chongqing, Guangzhou, Chengdu, Xi'an, Wuhan, Zhengzhou, Changsha, Beijing, Nanning and Kunming are the most popular destinations.
On the first day of the Lunar New Year, many domestic tourists choose to go to the scenic spot to experience the flavor of the Spring Festival. On February 10, the popularity of scenic spots with the theme of Spring Festival folk customs in various places increased rapidly, among them, the search popularity of the main venue of the Qinhuai Lantern Festival in Nanjing (Bailuzhou Park) increased by 92% month-on-month, and the popularity of Nianhuawan, a Zen town in Wuxi, increased by 71% month-on-month. Scenic spots such as Lingshan Scenic Area and Phoenix Ancient City also launched a wealth of New Year's customs activities during the Spring Festival, and the search popularity increased by more than 50%.
As a sub-venue of the Spring Festival Gala in 2024, from the evening of February 9th to February 10th, the tourism search popularity of Xi'an, Kashgar, Changsha, and Shenyang has increased significantly, of which the Xi'an tourism search popularity has increased by 294% month-on-month, the search popularity of Kashgar has increased by 270% month-on-month, and the search popularity of Changsha and Shenyang has increased by 243% and 235% respectively.
In addition, during the Spring Festival holiday in 2024, outbound travel will fully recover. On the Tongcheng travel platform, the number of air ticket bookings for popular international routes departing on Chinese New Year's Eve exceeded 8 times year-on-year**. Due to the rapid recovery of international flight capacity, international air tickets** departing on the same day are basically the same as on Chinese New Year's Eve 2023. Popular destinations for international flights include Thailand, Cambodia, South Korea, Vietnam, Singapore, Malaysia, Australia, Japan, Indonesia and the United Arab Emirates.
Liu Liqing Correspondent: Rao Sibi).