What is SEO?
SEO, the full name of search engine optimization, is a kind of online marketing strategy that improves the ranking in search engines by optimizing the content and structure, so as to attract more users to visit. To put it simply, it's like a matchmaker between your ** and the search engine, helping the two of you build a great relationship. With SEO, yours can rank higher in search engines and attract more visitors, like being the brightest star at a party.
How does Keyword Explorer complete the layout?
Keyword analysis is mainly explained from the following four aspects.
What are keywords to do seo, why do you want to analyze keywords, how to judge the keywords from **, and how to judge the suitability of keywords to your own **? How to expand keywords? 1. What are the keywords?
Keywords, as the name suggests, are words or phrases that users type into a search engine to find information. You may be thinking, aren't keywords just those words that users type into search engines? Yes, but they're so much more than that.
Keywords are the core of SEO, they are a direct reflection of user intent, and they are also a bridge for search engines to understand you. Therefore, for SEO optimization, the choice of keywords is crucial.
2. Why do you need keyword analysis to do SEO?
Keyword analysis is the basic work of SEO optimization, through the study of keywords, you can understand the needs of users, search habits and competitors, so as to develop a content strategy that is more in line with the needs of users, and improve the ranking and traffic. Imagine that you open a restaurant and you don't want to know which dishes are popular?
3. Where do the keywords come from?
There are many keywords that can be obtained through the following ways:
User search habits: To understand the words commonly used by target users in search engines, you can collect them from Q&A platforms, forums, social networks, etc.
Competitors: Analyze your competitors' titles, descriptions, content, etc., to find out which keywords they use.
Search engine tips: When you enter a keyword into a search engine, there will be relevant search suggestions, which tend to have a high search volume.
Keyword tools: Use professional keyword analysis tools, such as Google Keyword Planner, Index, etc., to get a lot of keyword data.
4. How to judge that keywords are suitable for your own **?
When choosing keywords, there are a few factors to consider:
Relevance: Keywords should be closely related to the topic and content of **, so as to attract target users.
Search volume: Choose keywords with a certain search volume in order to bring enough traffic to **.
Degree of competition: Analyze the competition of keywords and avoid choosing keywords that are too competitive to avoid making it too difficult to optimize.
Conversion rate: Choosing keywords with a high conversion rate can increase the profitability of **.
5. How to expand keywords?
Keyword expansion refers to the extension and expansion of existing keywords through certain methods to obtain more relevant keywords. Commonly used keyword expansion methods are:
Synonym substitution: Replace the synonyms, synonyms, pinyin, etc. of the keyword to get a new keyword.
Portfolio expansion: Combine different keywords to form new long-tail keywords.
Q&A expansion: According to the user's questioning method, the keywords are expanded in the form of Q&A.
6. How to build a keyword database?
The Keyword Library is a database of all keywords that is used to manage and track keyword optimization. Here's how to build a keyword database:
Collect keywords: Collect and expand keywords through the methods described above.
Categorization: Categorize keywords by topic, type, etc.
Prioritization: Prioritize keywords based on their importance, level of competition, and other factors.
Track optimization: Regularly check the ranking of keywords and make adjustments and optimizations for keywords that are not performing well.
That's it for today's sharing, and I hope you can learn some useful knowledge from it. If you have any questions, or want to know more about SEO, remember to follow me, I will be waiting for you here.