On the occasion of the New Year, a warm "good night" has become the sustenance and warm blessing of countless people's hearts. As a leader in the healthy sleep industry, the "2024 New Year's Good Night Plan" launched by Mousse Group and the people** not only sends warm greetings to people, but also conveys a healthy and beautiful lifestyle.
Ten years of sharpening a sword, good night to convey warmth.
Since 2014, the "New Year's Good Night Plan" jointly launched by People** and Mousse Group has gone through ten years. This traditional event not only deepened the cooperation between the two sides, but also brought New Year's blessings and warmth to countless people. Over the past ten years, the form and content of the Goodnight Program have also been continuously innovated and enriched. From the initial SMS to the current online and offline interactions, celebrity endorsements, cross-border cooperation, etc., the Good Night Program continues to expand the boundaries and influence of the event.
Today, "good night" has become a cultural symbol and emotional sustenance. As the bell rings in the New Year, countless people will say "good night" to themselves, family and friends from the bottom of their hearts to express their concern and blessings. Netizens replied "good night" on the people's **WeChat, and they can participate in the event after registering their mobile phone number, and the people** will send good night wishes to the participants in the form of text messages from January 1 to 7, 2024, and convey care with "good night" greetings, so that the individual "people" and "the world" can have more links and companionship. Mousse Group interprets the mission of "making people sleep better" with practical actions, and provides people with a special care through good night text messages and warm wishes.
Celebrities join and expand their influence.
In this year's good night plan, Mousse Group invited Cheng Yi, Liu Shishi, Yang Zi, Zhang Jie and other celebrities to participate together, and they used affectionate voice blessings to make people feel the tacit understanding and cooperation between celebrities and brands. The addition of these stars has undoubtedly expanded the influence of the Good Night Program and allowed more people to participate in this heartwarming event.
In addition, the annual "Mousse Global Sleep Culture Tour" has led Mousse fans across the ocean to 56 cities in 18 countries over the past 15 years, leading the exploration and dissemination of healthy sleep culture on a global scale. The launch of a series of promotional videos such as "Rainy Sleep", "The Eve" and "Little Mattress" has successfully strengthened the emotional communication with consumers and conveyed the brand's warm care. In another sense, these cultural innovations are also an echo of the "Good Night Plan", which brings warmth and comfort to life with good sleep.
Technology and culture for a healthy sleep.
As a leader in the healthy sleep industry, Mousse Group has been committed to improving people's sleep quality through the combination of technology and culture. Through in-depth research and exploration, Mousse Group continues to launch innovative sleep products to help people solve sleep problems and improve their quality of life.
At the same time, Mousse Group also actively spreads the culture of healthy sleep, and guides people to pay attention to sleep and attach importance to sleep through a series of activities and publicity. Adhering to the mission of "making people sleep better", Mousse Group is also constantly deepening communication with users. Mousse Group has cooperated with the China Sleep Association for more than ten consecutive years to release the "Sleep ***" by carrying out sleep surveys, multi-dimensional analysis of the current sleep status and problems of Chinese people, providing guidance for the research and development of smart and healthy sleep systems, helping people upgrade their sleep experience and solve sleep problems. Mousse also initiates the "321 World Sleep Day" every year, which has become a major public welfare IP. On the "321 World Sleep Day" in 2022, Mousse and China Sleep Research Association, People's Daily Online Science Popularization, together with many celebrities and champions, jointly launched the "Go to bed one hour early" activity to spread the concept of healthy sleep by lighting up city landmarks.
On the occasion of this new year full of hope and challenges, Mousse Group lit up people's hopes with the "Good Night Plan". Let us welcome the arrival of the New Year in warm blessings and move towards a better future together. Mousse Group will continue to accompany everyone who pursues healthy sleep with technology and care to go to a better life.