Text: Peninsula Quan** reporter Zheng Tianzhong.
Whether the car market can bear fruit in the Year of the Dragon, no one knows the answer! But it seems that everyone knows that the car market in the Year of the Dragon will be very "volume", and there must be "100 million" little difficulty!
BYD Qin plus 7 of the Glory Edition980,000 yuan has an absolute sense of "breaking the circle effect", even the funny anchors on *** know that BYD is more than 70,000, Changan is more than 70,000, Cadillac CT5 is more than 210,000, and the price of the car is "crazy", by the way, laughing at the "belated" Xiaomi car, "I originally wanted to share a piece of cake, but when I came in, I saw that the table legs were gone", "Xiaomi finally experienced the feeling of a friend when selling a mobile phone for 1999 yuan" ......
In fact, for the "volume" of the Year of the Dragon, car companies also have a high degree of "consciousness"! When Geely Automobile Group CEO Gan Jiayue released a New Year's message, he clearly pointed out, "2024 will be another year of the most volume." Volume**, Volume, Volume, Volume, Volume, Volume, Volume, Volume, ......It's time to see the real thing"! Wang Chuanfu, chairman and president of BYD shares, although he did not specifically mention the word "volume", but he did not leave the "volume", he recently said, "the development of new energy vehicles will only run faster and faster, will not leave us to stop, slow down, take a breath, it is expected that this year, the monthly penetration rate of new energy vehicles may exceed 50%."
Should it be "volume"? Of course the "volume"! "Volume" is a manifestation of fierce competition in the market, product progress, industry forward, are inseparable from the stimulation of "volume". Think about the past fuel vehicles "one dominant" time, many classic models only six to eight years to replace, technological progress to bring consumers the experience is not so obvious, and even some joint venture cars and luxury car configuration can only be described as "simple", car machine system and the like is "indescribable", intelligent cockpit and automatic driving seems to be "far away" ......When new energy vehicles begin to "sweep" the entire market, it obviously reflects the problems of many fuel vehicles, which is the effect of "volume", and consumers deserve better choices.
However, Lao Zheng also wants to remind everyone to consider one point, that is, no matter how "rolled", there must still be a degree! The progress of the industry is inseparable from the "volume", but it is also inseparable from reasonable industry profits and a relatively stable development environment. And now the major car companies have put on an attitude of "I want to kill you, or be killed by you" to fight the ** war, decisive and tragic! If the "volume" of the car market last year is still a comprehensive "volume", in the "volume" technology, automatic driving, vehicle machine system, brand value at the same time "volume", then at the beginning of the year of the dragon car market "volume", it seems to be too focused on the first war.
Again, "volume" is as it should be, but the health of the industry should not be ignored. If the "roll" is in the end, many car companies and dealers in the industry will only end up with a result of "losing money and making money", which seems to be contrary to the original intention of the development of the automobile industry. The development of any industry is based on reasonable profits, which has been repeatedly verified and is also the confidence for the long-term development of the industry. Therefore, the "volume" of the car market in the Year of the Dragon still requires practitioners to think comprehensively about how to break the situation, and perhaps, it is a way to increase the intensity of "going to sea" of models.