Reporter Yang Yanfan and Li Rui.
Hunan Provincial Children's Hospital launched a series of social practice activities during the winter vacation of "I am a healthy little master". Children learn first aid skills on the spot. Photo by Li Qi.
Gao Xuewei (first from left), a laboratory physician from Yongchuan Hospital affiliated to Chongqing Medical University, explained the prevention and control of toxoplasma gondii infection at the national finals of the 3rd Young Doctor Health Science Speech Contest. Courtesy of the Office of the Chinese Medical Doctor Association.
At the 6th "Smart Brain Cup" Health Science Skills Competition of Xuanwu Hospital of Capital Medical University, Peng Xiaolin, chief physician of the Department of Otolaryngology, was explaining the knowledge of nasal health. Courtesy of Xuanwu Hospital, Capital Medical University.
In the clinic of Wu Chuanjie, deputy chief physician of the Department of Neurology of Xuanwu Hospital of Capital Medical University, patients will continue to consult about the precautions of daily life and diet after seeing the outpatient clinic.
This type of question is asked by almost every patient, and it is difficult to explain it to the patient because of the short duration of the clinic. But diseases, health ideas and lifestyle habits are also crucial. Wu Chuanjie noticed this situation and began to collect common questions raised by patients, and wrote health science knowledge on online platforms to classify them so that people could view them.
Health science popularization is an important part of health promotion. More and more doctors like Wu Chuanjie are actively participating in health science popularization. Medical institutions around the country have also explored and innovated in terms of building a healthy environment, optimizing health services, strengthening health education, advocating health culture, and improving incentive mechanisms, integrating the concept of health promotion into the whole process of hospital construction, management and service, and forming some experience in the construction of health promotion hospitals with local characteristics.
How to make health science more vivid and interesting? How to disseminate professional and authoritative health knowledge more widely? How to mobilize the enthusiasm of medical staff to carry out science popularization? The reporter conducted an interview.
Demand-oriented, health science popularization comes from the clinic to the clinic.
Although I was well prepared, I was still a little nervous about the surgery. **Through VR**, I was able to see the environment of the operating room, and I also popularized some medical knowledge, and my mood was relaxed. "Recently, Mr. Chen, who suffers from parotid gland disease, underwent surgery in the Department of Oral and Maxillofacial Surgery of the Affiliated Hospital of Qingdao University**. He told reporters that after being discharged from the hospital, he received medication, nutrition, ** and other precautions from the department on his mobile phone, which was very helpful.
From pre-promotion, admission, preoperative education, to postoperative guidance and exercise, the Affiliated Hospital of Qingdao University uses the small program system to actively carry out precise health education in all aspects of patients' medical treatment, and strives to implement knowledge, concept and service to the subtleties. "To do a good job in health science popularization, we must find the right entry point and patient needs. Wei Lili, assistant to the president of the Affiliated Hospital of Qingdao University, said that the popular science information in each link is written by medical staff, reviewed by the department, professional and interesting.
The Healthy China Action (2019-2030) proposes that popularizing health knowledge and improving the health literacy level of the whole people is one of the most fundamental, economical and effective measures to improve the health level of the whole people. In recent years, in order to better promote the transformation from "treatment-centered" to "health-centered", health management departments at all levels have actively explored and practiced, and encouraged medical institutions and medical personnel to carry out health science popularization work.
Health science has shown a vigorous development trend in recent years, and the number of health science content on various social platforms has increased significantly. Sun Shaojing, a professor at the School of Journalism of Fudan University, said that doctors are professional and authoritative in clinical practice, and medical personnel have become the main force in health science popularization.
Deng Zifeng, an attending doctor in the Department of Ophthalmology of Hunan Children's Hospital, insists on writing popular science articles on eye health, and summarizes the popular science content, and prints it into posters or trifold pages for outpatients to easily and intuitively read. "Where do popular science questions come from? In fact, it is a selection of questions from nearly 100 outpatients every day. Health science popularization should come from the clinic and go to the clinic. Deng Zifeng said that a parent in Shandong read his popular science article and made a special trip to bring his child to the consultation.
The prevention and control of myopia requires parents and children to pay attention to the correct use of eyes in daily life, and the role of popular science should not be underestimated. Popular science allows patients to have a correct understanding of the disease and improve compliance, which is very beneficial to improving the overall effect of patients. Deng Zifeng said.
An excellent popular science book, a wonderful popular science lecture, and a practical ** can make health knowledge reach a wider range of people. Tan Xianjie, deputy director and chief physician of the Department of Obstetrics and Gynecology in Beijing, said that for a certain disease, the better the popularization of science, the more people will know the relevant prevention and treatment knowledge, and the more likely the disease will be detected and obtained early.
Enrich the form and enhance the reach and acceptance of health science content.
How to take care of your teeth and protect your eyesight? How to eat healthier? ......On January 26, the children of Shazitang Primary School in Changsha City, Hunan Province went to the Child Health Management Center of Hunan Children's Hospital to participate in a theme science popularization practice activity. The children experienced first-hand non-invasive health check-ups such as rapid vision screening and scoliosis with high-tech medical equipment.
It turns out that junk food can also affect eyesight, and from now on, we have to refuse junk food. The students of Shazitang Primary School said.
From combination to shooting, to live broadcast, stage performances, and sitcoms, the manifestations of health science popularization are becoming more and more abundant. Not only that, more and more health science popularization activities are widely carried out in communities, schools, enterprises and other places to promote the concept of health in the hearts of the people.
Health science popularization should not only be limited to health knowledge, but also include the concept of healthy life and health values, and guide the public to establish a correct view of health and form a healthy lifestyle. Sun Shaojing told reporters that at present, health science popularization is paying more and more attention to interest and popularity, such as content often combined with humorous buzzwords, digital presentation skills and even stage plays and other art forms, which broadens the reach and acceptance of health science content and improves the communication effect.
Hunan Provincial Children's Hospital has carried out more than 700 "First Aid Knowledge into Campus" activities, benefiting more than 24 students80,000; According to the characteristics of preschool children's mental development, the Eye and Otolaryngology Hospital of Fudan University has created a popular science stage ...... "Peter Pan" science popularization stageIn various places, all kinds of health science popularization are refreshing.
From the perspective of refuting rumors, we have created the popular science brand of 'West China Hospital Rumor Refutation Team', and at the same time carried out offline popular science activities, which further expanded the effectiveness of popular science work. Zheng Yuan, director of the Publicity Department of West China Hospital of Sichuan University, introduced that West China Hospital has established a health science popularization promotion system that is the first to publish online articles, follow up on small articles, collect and publish physical books, and carry out offline activities simultaneously. It is understood that since 2015, West China Hospital has published more than 6,000 popular science articles, topics, and popular science, with a total reading volume of more than 9800 million, published 7 volumes of "West China Hospital Rumor Refutation Team Medical Science Reader" and health calendar, with a total sales of more than 260,000 copies.
To mobilize the enthusiasm of medical staff, health science popularization requires the participation of multiple parties.
Medical and health institutions are the main fronts for health science popularization, and the vast number of medical personnel are the main force for health science popularization. However, medical staff are busy with clinical diagnosis and treatment, how to motivate medical staff to carry out health science popularization and give full play to their enthusiasm and initiative?
Hospitals should take the initiative to carry out a series of training and introduce incentive measures to help medical staff solve the problem of 'difficulty in writing and speaking'. Wang Lei, director of the Xuanwu Hospital Propaganda Center, told reporters that the hospital has held the "Wisdom Brain Cup" health science skills competition for many years, and carried out skills training during the competition to promote learning and stimulate the motivation of doctors to participate.
In order to motivate medical staff to actively participate in health science popularization, many hospitals regard the popularization of science as a plus point for medical staff evaluation.
In Xuanwu Hospital, the health science popularization work has achieved "three inclusions" - included in the performance appraisal of clinical medical technology departments, included in the annual evaluation of the party branch, and included in the evaluation system of professional and technical titles. After fully soliciting the opinions of department directors and representatives of clinical medical staff, and comprehensively considering the time and energy required to carry out health science popularization, as well as factors such as credibility and influence, Xuanwu Hospital has established a health science popularization performance evaluation index system for medical staff to understand, identify with the department, and serve the overall situation, and continue to guide departments and medical staff to do a good job in health science popularization.
Hunan Provincial Children's Hospital has fully implemented the "Quantitative Management System for Health Communication Behavior Points for All Staff", and the points can be used as a reference basis for evaluation and promotion.
The points system is mainly based on positive incentives, and points can be awarded for writing popular science manuscripts, participating in popular science competitions, participating in ability training, publishing popular science books, formulating health education prescriptions, and participating in ** live broadcasts, so that each doctor can find a suitable path for his or her own popular science. The relevant person in charge of Hunan Provincial Children's Hospital said that the original intention of formulating the point system is to help medical staff stimulate the potential of popular science, guide the release of popular science enthusiasm, and improve the ability of popular science, so as to create more excellent popular science works.
Sun Shaojing said that to do a good job in health science popularization, the power of doctors alone is limited, and multiple forces are also needed to participate together. It is necessary to continuously broaden the channels and methods of communication, so that more people can participate in the popularization of health science, and transform authoritative and professional health knowledge into content that the masses can understand, learn, and use.
People** 2024-02-09 19th edition).