The Spring Festival of the Year of the Dragon has entered the countdown, and the New Year's Festival flowers have ushered in the peak sales season. The stores of Hema bring together flowers from Yunnan, Shandong, Fujian, Guangdong, Sichuan, Chongqing, Hubei and other places across the country, which is bright and lively, with a strong festive atmosphere.
This year's New Year's Festival flowers are at least half a month earlier than in previous years, and since New Year's Day, there have been more customers buying flowers. According to the person in charge of Hema flower procurement, not only the red, pink and other auspicious "mouth color flowers" are very popular, but also green plants such as phalaenopsis, peonies, and narcissus are also selling well, and the sales volume has increased nearly 2 times in the past week.
At the entrance of Hema Fresh Huachuang Store, the "flower wall" of more than ten meters is purple and red, with rich and diverse varieties. The festive phalaenopsis and the fiery silver willow are displayed in a concentrated manner, which is a well-deserved protagonist of the New Year's Eve flowers.
According to reports, Hema has stocked 6 million silver willows this year, and the price has increased from 29 last year9 to 199 yuan, ** down 33%, year-on-year sales increased by 25 times.
On the basis of fresh cut flowers, a large number of potted New Year's flowers are also on the shelves, including Phalaenopsis, large-flowered Huilan, Wudai fruit, New Year's orange, holly, peony and so on nearly ten.
New Year's Eve flowers have entered the peak sales season.
The flowering and fruiting period of potted plants are relatively long, and many consumers will rush to buy a wave before the Chinese New Year. "Through the door-to-door service, it is a good solution to the pain points of users who have to drive to purchase in previous years and have to carry them home, and it is also more convenient as a fashion New Year's gift, such as a gift certificate specially made for Phalaenopsis orchid, and consumers can place an order to buy it and transfer it to relatives and friends with one click." ”
Hema data shows that recently, silver willow, tulips, roses, peonies, plums, and phalaenopsis have become the top 6 in the hot list of flower sales.
Behind the hot sales of Chinese New Year flowers, the flower partners of the store also ushered in the busiest season of the year.
Chen Feng of Hema Changsha Xiying store is one of the first flower partners to join Hema recently, and she will arrive at the store two hours early to prepare for the work, "Last weekend has ushered in the sales explosion of Chinese New Year flowers, and I invited someone to help, but I am still busy during the peak period." She introduced that this year's store not only has a lot of new products, but also a variety of New Year's flowers have been reduced in price, such as holly, silver willow, plum, orange, snow willow, etc., the average ** has dropped by two or three percent, "The Spring Festival procurement boom generally starts from about 20 months of the month, and it will reach its peak around the New Year. ”
Chen Feng, the first flower partner to join Freshippo.
Chen Feng used to be an employee of a flower shop, and was attracted by the partner income mechanism of Hema two years ago, "Hema Garden is equivalent to opening its own flower shop, and you need to rely on professional experience and craftsmanship to do a good job, but you don't have to pay franchise fees, rent, water and electricity bills, etc., and you don't have to worry about purchases. Chen Feng said that after becoming a partner, his income increased significantly, "Last year, there were more than 20,000 yuan during the Spring Festival, and this year's sales are expected to be higher." ”
Han Jinghua, head of the Hema Flower Partner Project, introduced that Hema launched the "Flower Partner" recruitment program in 2022, attracting many practitioners who love the flower business to join. At present, Hema has developed nearly 130 Hehua partners in 19 cities including Shanghai, Beijing, Chengdu and Shenzhen, "During the Chinese New Year Festival last year, the average monthly income of partners reached 230,000 yuan, up to more than 40,000 yuan. This year, we will continue to expand the city's recruitment to jointly operate and expand Hema Garden. ”
*: Xiaoxiang Morning News.
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