In November last year, the peak sales season of down jackets accelerated. "Domestic down jackets are sold for 7,000 yuan", "Bosideng's average ** has risen to 1,600 yuan" and other topics related to down jackets** have rushed to the hot search on Weibo one after another, causing heated discussions among netizens. Recently, Bosideng, the representative of high-end domestic down jackets, has been deeply involved in the "quality turmoil" again.
A Shandong consumer recently posted a paragraph**, saying that he bought a goose down jacket at the Bosideng Shunshi Pedestrian Street store, but found that the down was all broken after washing. **, she showed the cracked down and the padding inside, which caused widespread concern and many people questioned the quality and service of the Bosideng brand.
After the incident, the consumer contacted customer service, but was told that it was caused by improper washing. She sent the clothes to the company's after-sales service department, and the reply she received was that it was still not a quality problem. The store said that it could not confirm the purchase receipt, and the style purchased had not been sold for several years.
Bosideng has been repeatedly counterfeited and counterfeitedOn the road of innovation for many years, the most headache for enterprises is the infringement of trademark rights, copyrights, patent rights, etc. According to Yan Wuzhou, legal director of Bosideng Group, in recent years, there have been many cases of infringement of Bosideng's registered trademarks and plagiarism of Bosideng's new product styles, especially cold-proof clothing products that have been repeatedly counterfeited and counterfeited.
In 2020, Bosideng launched a series of coastline products and registered their copyrights. After the vigorous promotion of the enterprise and the "blessing" of the star, the sales of this series of products are very good, and it has applied for the 2021 Jiangsu Province Copyright Works Industry Transformation Project. However, in 2021, the company found a large number of products that are similar or even identical to the series in the market, which has a great impact on the market sales of the series of products.
Realizing that the protection of intellectual property rights is the protection of innovation, Bosideng set up a legal affairs center many years ago to be responsible for the protection of intellectual property rights of enterprisesOn the other hand, deal with infringement cases in a timely manner, in the process of monitoring all platforms, if infringement cases are found, complain to the platform as soon as possible, and the platform will remove the infringing links from the shelves to avoid the impact on the sales of the first platform, and at the same time, according to the degree of infringement and the type of infringement of the case, complain to the Market Supervision Bureau, the Public Security Bureau, the Copyright Enforcement Bureau and other departments or through court litigation, which will investigate and adjudicate and adjudicate.
Intellectual property protection in the apparel industryAs a part of our daily life, the apparel industry has a huge market and a huge number of companies. Apparel companies face numerous legal risks, including intellectual property risks, which hinder their business development and brand building. So what intellectual property protection should the apparel industry pay attention to?
1. Trademark protection
For apparel enterprises, the trademark is the most significant label, and it is very important to do a good job in the trademark layout.
2. Copyright protection
For garment enterprises, they can also apply for copyright protection by applying for special pattern designs used on products, which has the advantages of short application cycle and strong protection of original designs, and can effectively avoid piracy in terms of patterns and colors on products.
3. Patent protection
In addition to trademark and copyright protection, patent protection is also available. For the shape, pattern or combination thereof, as well as the combination of color and shape and pattern, the new design that is aesthetically pleasing and suitable for industrial application can be applied for as a design patent.
*: China Business Daily, China Garment Association, China Net Finance, etc.