Everyone is familiar with the ban on delaying dramas, and due to the restrictions of radio and television, many delayed works have been sealed for many years and cannot meet the audience.
However, some time ago, a delay drama suddenly appeared in everyone's sight, which made people wonder whether the delay ban had expired. But what is surprising is that this drama was quickly taken off the shelves soon after it was launched, and the whole process only lasted an hour, which is really jaw-dropping.
According to internal information, the reason why this delayed drama "passed the review" was that it was successfully launched through the review channel of "micro-short drama".
Although star dramas, online dramas, and micro-short dramas are all dramas, they are completely different in terms of censorship standards and scales, among which micro-short dramas have the most lenient censorship scales.
Because of this, major ** platforms have increased the production of micro-short dramas, trying to seize the opportunity of short ** popularity. Various micro-short dramas with themes such as "Little Mom Literature", "Orthopedic Pseudo-Brother and Sister", and "Black Lotus Superior" flood the platform, making people wonder how inclusive the micro-short dramas are?
Indeed, micro-short dramas have a short production cycle, low cost, and relaxed review, so they can be quickly promoted by major platforms. In comparison, filming an ordinary online drama requires at least tens of millions of funds, while the production cost of a micro-short drama is only hundreds of thousands, and the production cycle can be completed within a month at the earliest.
For example, "Give Her a Handle", the original work of the play** will end in 2022, and the adapted micro-short drama will be filmed and reviewed in 2023, and it will quickly appear on the screen. The advantage of micro-short dramas is that the plot is concise and compact, focusing all the focus on the protagonist, although sometimes the plot does not stand up to scrutiny, and the performance may be a little jerky, but the appearance of the leading actor can amaze the audience.
In addition, the atmosphere of the micro-short drama is also its uniqueness, and the bold theme settings, such as the mother's literature, the sadomasochism of the uncle and sister-in-law, the wrong love of the stand-in, etc., the content that cannot be touched in the conventional online drama has been fully demonstrated in the micro-short drama.
At the same time, the market share of micro-short dramas is also rising, but this is not without controversy. Some have criticized the short drama for being opportunistic and vulgar to gain attention, while some have even been named for allegedly promoting hatred.
Although micro-short dramas have the rationality of their market existence, the audience still has a continuous pursuit and aftertaste of high-quality long dramas, which is why there is still a huge space for long dramas in the market. Rather than dwelling on the development of micro-short dramas, perhaps it is more worth paying attention to why the production quality of long dramas has gradually declined, resulting in audience loss and market chaos.