Magneti Marelli, a leading mobility technology provider in the automotive industry, will be showcasing its latest technologies, including software-defined in-cabin experiences, at the 2024 CES 2024 at the Wynn Hotel in Lagas, from January 9 to 11, 2024, under the theme of "Design-Led Innovation". This experience is built on Magneti Marelli's centralized architecture, which evolves from the digital cockpit. Including the latest generation of Snapdragon cockpit platform ** computing unit (CCU), and 4 body area controllers (ZCU), the digital display replaces the traditional analog interaction mode, combined with the introduction of artificial intelligence (AI) to achieve personalized customization of interactive content.
Magneti Marelli's software-defined cockpit experience supports a number of next-generation display technologies, including the award-winning A-pillar-to-A-pillar "Black Mirror" windshield display, which significantly improves brightness and contrast compared to the previous generation, and a 12-inch hidden display that blends seamlessly into the cabin.
The software-defined cockpit experience includes a movable OLED display, one of the earliest applications of OLED in automobiles, developed by Magneti Marelli with the support of BOE Technology Group***, a global leader in display technology, and its subsidiary BOE Varitronix***. This product represents a new step in the long-term cooperation between the two companies and lays the foundation for closer alliances and innovations in the future.
The holographic display is equipped with Magneti Marelli's virtual assistant, a futuristic human-machine interface that allows the virtual assistant to act as a co-pilot in the car, creating a unique driving experience for the user and changing the interaction between the car and its passengers.
Magneti Marelli's personalized solutions offer the possibility of a tailor-made user experience. Users can create profiles to define car settings, including seat position, temperature, mood lighting, preferences, and ground lighting; Profiles are stored in the cloud and can be seamlessly switched between different vehicles, ensuring a consistent, personalized experience for users on every vehicle.
Magneti Marelli's software-defined cockpit experience also uses the AI-powered Magneti Marelli Mobile Content Perception Experience (CASCAL) solution, which enables unparalleled interaction between users and the car by sensing the interior and exterior of the car. With Eyeris' world-leading monocular 3D perception AI, depth perception driver monitoring system (DMS) and occupant monitoring system (OMS), CameX is able to analyze the user's face, body and hands to understand the user's complex behavior and discern subtle emotions. Camex adjusts vehicle settings and functions accordingly based on the user's behavior and mood, and also prompts the user to interact with the virtual assistant. The vehicle's exterior environment also opens up a new future of possibilities for the user's driving experience, whether it's cooling the air conditioner to the user's preference on a warm summer day, or suggesting that the user take a detour to their favorite restaurant.
Magneti Marelli's ambient lighting solutions offer users a wide range of flexible options in terms of light colour and light intensity, combining light effects with cabin areas and decorative smart surfaces to further match the user's preferences. Especially when the light effect is combined with Magneti Marelli's Camex, it becomes a powerful function for human-vehicle interaction.
Thanks to a centralized architecture, Magneti Marelli's software-defined audio platform is seamlessly integrated into the cockpit experience. This innovative approach builds an audio amplifier into a zone controller (ZCU), ultimately presenting a more flexible and efficient audio system. Capable of driving up to 16 speakers, the system provides users with superior acoustics and a wide range of audio customization options, allowing users to choose from a variety of professional audio "tastes" for a unique, personalized listening experience.
Magneti Marelli's new sound zone makes it easy for drivers to transform their car into their own personal meeting room. The optimized background noise cancellation system will effectively isolate the sound from the speakers from any background noise, including the highest level of noise, so that the driver can achieve clear and uninterrupted voice conferences that are not disturbed by other passengers in the car.
Through the Deep Logger Service and Big Data Analytics of Sibros, a connected car platform company, users will be able to customize their users and gradually move towards cloud computing. By extracting and analyzing the vehicle's technical data, services such as optimal maintenance, early problem detection or remote troubleshooting are realized. Users who want to keep their in-car software up-to-date at all times can rely on the automatic, vehicle-wide over-the-air updates provided by Sibros' Deep Updater.
About Magneti Marelli.
Magneti Marelli is one of the world's leading automotive companies, renowned for innovation and manufacturing excellence. Together with our customers and partners, we are committed to creating a safer, greener and more connected future of mobility. Magneti Marelli has 170 factories and R&D centers around the world with around 50,000 employees in Asia, the Americas, Europe and Africa.