Looking back at the past 2023, the key word of the entire automotive industry is the word "volume". Various car companies are crazy about rolling products, rolling **, rolling technology, and rolling services, which can be said to be earth-shattering and wolf-howling. Under heavy pressure, the frequency and number of senior management changes of car companies are also higher than in previous years, and neither overseas giants nor independent car companies have avoided it. In a series of personnel changes, some people take the initiative to do it, and more people are passive replacements. 
According to incomplete statistics, more than 50 car companies will announce personnel changes in 2023, with a total of more than 140 positions adjusted, and more than 130 executives are involved. Among them, overseas giants, state-owned enterprises, joint venture brands, private enterprises, second-generation new energy brands, and new forces are included. No way, who made the car storm in 2023 come so violently!Independent, new forces, and joint ventures are not idle in the Chinese market, and the tide of personnel changes in the past year has mainly concentrated in traditional car companies and joint venture car companies. Among them, the blockbuster news is that Wang Fengying is the president of Xiaopeng Motors, Jia Jianxu is the general manager of SAIC Volkswagen, Duan Jianjun is the president and CEO of Mercedes-Benz Sales Company, Qiu Xiandong is the chairman of FAW Group, and Yang Qing is the chairman of Dongfeng Motor Group. 
Among them, the top-level change of defense of FAW Group and Dongfeng Group is the most eye-catching. Xu Liuping and Zhu Yanfeng left their respective positions on February 23 and March 3, 2023, respectively, in accordance with normal procedures and procedures, and it was only after a few months that China's two most important automotive groups welcomed new helmsmen Qiu Xiandong and Yang Qing. After the two new chairmen took office, they immediately adjusted their respective group's business plans and new energy strategies. FAW Group and Guangdong Province signed a contract, and Dongfeng Group promoted the three-year action plan for transformation and upgrading, all of which were big moves by themselves. Wang Fengying's joining Xiaopeng Motors has a huge impact on the industry. Because Wang Fengying has worked in Great Wall Motors for more than 30 years, the biggest achievement is that under her rule, Great Wall Motors' revenue has achieved a leap of 100 billion yuan. She is also known as the "Iron Lady" of the car industry and has a huge reputation in the industry. The joining of such a top talent from a traditional automobile is a huge challenge for both Wang Fengying and Xpeng Motors. Fortunately, after a whole year of development in 2023, Xpeng Motors has been on the right track in terms of product competitiveness and market sales, and has achieved immediate results. 
After Jia Jianxu became the general manager of SAIC Volkswagen, he also gave a satisfactory answer. id.3Since the price adjustment in the second half of 2023, with the product advantages of German chassis tuning, leapfrog space, safety quality, rich configuration, etc., it has quickly become the "first choice for 120,000 pure electric vehicles", with sales of more than 10,000 for many months, becoming the most popular electric vehicle in the second half of 2023. It can be said that the personnel changes of the above four car companies are the most representative cases of China's auto market, and they have all achieved the transformation of their respective businesses through their respective personnel adjustments. In 2023, under the trend of intensified competition and escalation, most car companies have chosen to turn inward and take the lead in internal reform and organizational optimization in order to cope with the more volatile auto market next year. Everyone is under the pressure of transformation, from the perspective of the deep reasons behind it, the personnel adjustment of traditional car companies and joint venture car companies is mainly to accelerate the transformation of new energy, since the beginning of this year, the extreme involution of China's auto market has made most traditional car companies and joint venture car companies fall into development difficulties. Traditional car companies because of the new energy transformation is unfavorable, fuel vehicle business is brutally squeezed, not only the market sales are declining, blood loss is serious, the new forces and the second generation of new energy brands are caught in a unprofitable circle, at present, China's new energy brands, only BYD and ideal to achieve the goal of profitability. 
In addition, because the production and sales base of new energy brands is not large, although it has achieved year-on-year growth, it is not of much help to improve its own business situation. Let's take NIO, XPeng and Leap as examples. NIO will deliver a total of 160038 vehicles in 2023, a year-on-year increase of 307%ï¼›Xpeng Motors' cumulative deliveries in 2023 are 14160,000 units, a year-on-year increase of 17%;The cumulative deliveries of Leapmotor in 2023 are 14420,000 units, a year-on-year increase of more than 29%. Although the delivery situation is promising, the business situation is somewhat bleak. NIO's cumulative loss in the first three quarters was 16 billion yuan, exceeding the level of the whole year of 2022;Xpeng Motors has accumulated losses of more than 9 billion in the first three quarters;The cumulative loss of Leapmotor in the first three quarters reached 378.4 billion yuan, the above loss data is shown in the public financial report. And only they know how much the new energy brands that have not been listed lose money. Li Auto is currently profitable, with a cumulative profit of 6 billion in the first three quarters, which is still a drop in the bucket compared with BYD's cumulative profit of 21.3 billion in the first three quarters. 
What the author wants to say is that the development of China's new energy vehicles can not only look at the head one or two, the vast majority of brands are still in a state of dire straits, and they all need to use efficient and innovative ways to improve their respective business conditions.
Although profitability is not the short-term goal of each brand, everyone is in the same mood to improve their business conditions. In the following 2024, the adjustment of business lines and the change of high-level personnel will continue.
On January 6, 2024, Yin Shuijun, head of NIO's mobile phone business, has confirmed his resignation, which already explains the problem. In today's auto market, whether it is an emerging force or a traditional car company with a deep historical accumulation, everyone is facing challenges and opportunities, but their tunes are different. The rapid changes in the market, the diversification of consumer needs and the continuous innovation of technology make it difficult for any car company to stand alone in the fierce market competition. Market change is like this, take the performance to speak, the line will be up, and the line will change. It's all about sales!List of high-quality authors