People's Daily Online, Beijing, January 10 (Liu Yingying, intern Wu Yufei) On January 9, the "2024 China Bookstore Conference" co-sponsored by the China Book Publishing Industry Association and Anhui Xinhua Distribution (Group) Holdings*** was held in Beijing. The theme of this year's bookstore conference is "Innovation, Reshaping the Value of Bookstores", and a number of guests gathered together to learn how to achieve transformation and upgrading through innovation in terms of management and service, and play a greater role in building a cultural power.
Bringing forth the new Transformation and upgrading of physical bookstores.
Dong Yiwei, deputy director of the Printing and Distribution Bureau of the Propaganda Department of the CPC Central Committee and first-class inspector, delivered a speech at the conference. She pointed out that innovation is the new requirement for physical bookstores in the new historical development period, and it is also the inexhaustible driving force for the continuous development of physical bookstores. At present, we are facing a critical period of transformation and upgrading of physical bookstores. In the future, we will continue to reform and innovate, continuously improve the quality of publishing and distribution, accelerate the pace of integrated development, promote the transformation of the hair industry to high quality and efficiency, optimize the business environment, and promote the healthy and orderly development of the hair industry.
Ai Limin, chairman of the China Book Publishing Industry Association, said that the transformation and upgrading of physical bookstores has achieved phased results. At present, the number of physical bookstores in the country is stable, and some provinces and cities have increased slightlyA large number of specialized and new bookstores have come to the fore and shown good development prospectsReading services have penetrated more widely into all fields of cultural construction and public cultural services, and have become the leading force in national reading activities.
In the face of the challenges brought about by the development of new technologies, how can physical bookstores transform and upgrade?"The industry should continue to promote innovation in operation and management, integrated development and innovation, service mode innovation, and positioning innovation, constantly explore the cultural value of bookstores themselves, tell the cultural stories of bookstores, and explore various effective methods for the sustainable development of physical bookstores, so as to achieve 'no one has me, and everyone has me new'." ”
Jin Tao, Secretary of the Party Committee, Chairman and General Manager of Anhui Xinhua Distribution Group, shared the experience of transformation and upgrading of physical bookstores from the perspective of bookstore practitioners. He said that to rejuvenate and revitalize bookstores, it is necessary to reshape the value of bookstores with joint innovation and build a new industrial pattern of bookstore alliances, so as to form a scale effect and enhance the ability to resist risks. "To reshape the value of bookstores, we need to respond to the spiritual needs of readers in an all-round and multi-angle way, and satisfy readers' desire for cultural life;We need to position ourselves as cultural demonstrators, so that bookstores can be integrated into urban development and become a spiritual harbor for public cultural service spacesWe need to bring forth the new, create a new model of cross-border integration, and build a new multicultural ecology. ”
Expand the boundaries and promote the integrated development of bookstores.
In the context of the new era, physical bookstores need to find their own "change" and "unchanged" on the road of transformation. In this regard, Zhang Kewen, member of the Party Committee of Anhui Xinhua Distribution Group and general manager of Anhui New Media, said in a keynote speech entitled "Rethinking the Value of Xinhua Bookstore", "It is necessary to vigorously promote the innovative and integrated development of bookstores, expand the boundaries of bookstores, broaden the extension of bookstores, and further tap the new value of bookstores through diversified integration, public cultural service integration, and cultural and tourism integration." ”
Ren Zhenmao, Secretary of the Party Committee, Director and Deputy General Manager of Henan Xinhua Bookstore Distribution Group, introduced that in order to lead and drive the people to actively participate in the experience and get close to the spiritual and cultural life of the people, Henan Xinhua adheres to the "Scholarly Henan" brand as the overall control, creates the "most beautiful reading sound" national reading service IP, and plans the four special reading seasons of "New Year Double Festival", "The Most Beautiful April Day", "Summer Mobilization" and "Orange, Yellow, Orange and Green". More than 12,000 activities such as various cultural experiences, book recommendation readings, mobile book sales, and book fairs for the people have been carried out in a wide range of ways.
According to Jiang Chuanyang, member of the Party Committee of Zhejiang Publishing United Group and Secretary of the Party Committee and Chairman of Zhejiang Xinhua Bookstore Group, physical bookstores have unique value in the fields of cultural scene building, cultural atmosphere creation, and cultural consumption experience. In the future, Zhejiang Xinhua will focus on reshaping the "new field value", "new product value" and "new service value" of physical bookstores, strengthen self-organic renewal, strengthen collaborative innovation in the upstream and downstream of the industrial chain, and strengthen physical stores.