**|Knowledge Economy
Author |Ding Xiaobing
With the end of the epidemic and the recovery of consumption, the direct selling industry is also ushering in opportunities and challenges in 2023. In a fast-moving business environment, market demand and talent needs are also experiencing unprecedented changes, companies need new management talents who can lead the innovation and development of their teams, and executives want to be matched with organizations that match their career philosophy. Under the two-way choice, this industry, which takes "people" as the core of its career, has undergone some important personnel changes.
Huang Jialin handed over Wang Yongliang
On February 21, 2023, at the New Year's press conference held by Yandi, Huang Jialin, director of the board of directors and former chairman of Yandi Biotechnology, announced that due to physical reasons, the new chairman of the board of directors would be handed over to Wang Yongliang.
In 2004, Shanghai Sanxiang Group began to establish Hunan Yandi Biotechnology, preparing to enter the biomedical industry. Chairman Huang Hui first thought of his fellow countryman and very trusted business partner Huang Jialin. Invited, out of trust in his friends, Huang Jialin did not hesitate to devote himself to this industry that was completely unfamiliar to him. In the later development, Huang Jialin led Yandi Biology from the model exploration period to officially enter the performance growth period, and in 2011, Yandi Biology was licensed.
Huang Jialin has accompanied Emperor Yan for more than ten years, and has written a strong stroke in the history of Emperor Yan's development. As marketing enters the Internet era, Huang Jialin also led Yandi to turn the ship around in a timely manner, strengthen community marketing, multi-level marketing, and combine platform tools such as live broadcast and small programs to link the market and achieve diversified three-dimensional marketing. With the handover of Huang Jialin, Yandi Biology has also entered the next stage of development.
He Tao changed lanes to Oriental Medicine
In October 2023, He Tao, a well-known professional manager in the industry, left Jinmu, and then joined hands with Oriental Pharmaceutical to serve as the global president of the marketing department of Oriental Pharmaceutical Forest.
He Tao has been in contact with direct selling since 2006, joined the direct selling company in 2008, and quickly grew into a well-known system leader in the industry. After accumulating rich market experience, He Tao turned around and started a new entrepreneurial journey, testing the waters of social e-commerce, new retail and other fields, and breaking a road of integration. In May 2022, He Tao was appointed as the Executive President and Global President of the Marketing Department of Jinmu Group, and was fully responsible for the direct sales market development and operation management of Jinmu Group. During his tenure, He Tao proposed that "innovation in any industry is the result of integration, and the essence of direct selling multiplication should have a better application and development." Based on this, He Tao led the management team to "return to the original intention and reshape the value", that is, to be product-oriented, reshape the consumption value, take light entrepreneurship as the main line, reshape the business value, and take social responsibility as the goal and reshape the platform value.
After Jinmu's career hit the rocks, He Tao stopped the loss in time and transferred to Oriental Medicine. After joining hands with Oriental Medicinal Forest, He Tao once again emphasized the value, dismantled the market strategy, and soon invested in the development of Oriental Medicinal Forest. Founded in 2006, the development of Oriental Medicinal Forest has undergone many "big changes", and He Tao has entered the game with rich management experience, and I don't know if it can inject different vitality into Oriental Medicinal Forest.
Li Nan jumped ship to Fu Energy
In May 2023, Li Nan, a well-known professional manager in the industry, left the long-serving 38 Women's Music and joined Fu Energy as president.
During his tenure as the president of 38 Women's Music, Li Nan pointed out that the core issue of an enterprise's survival through the cycle is whether it can bring value to consumers, distributors, employees and society. In recent years, the market development of 38 Women's Music has gone through several important stages, and each important turning point has tested the vision and pattern of the company's helmsman. Regarding the relationship between direct selling enterprises and digital transformation, Li Nan once proposed in an exchange with "Knowledge Economy" that the direct transformation of direct selling enterprises into e-commerce or other formats means that the entire organizational structure, cultural genes, and talent structure must be transformed, with great resistance and a low success rate. Even so, Li Nan still led 38 Women's Music to actively embrace the Internet and try digital and intelligent transformation, so that the Internet can play a more active role in the development of direct selling enterprises.
With the support of 38 Women's Music all the way, now, Li Nan chose to leave, and soon held hands with Fu Energy. Fu Energy is the first licensed direct selling enterprise in Sichuan Province, and its market performance has been tepid. After Li Nan joined, many specific strategies such as the Double Hundred Project, three major strategies, five major plans and eight goals were quickly put forward in the market, and a number of activities were held in the last few months of 2023 to inject vitality into the dealer team and help Fu Energy change its low-key style and reshape its brand image. The next development of Fu Energy, "Knowledge Economy" will keep an eye on.
Wu Xi is at the helm of Tiens China
In 2023, Wu Xi, who has served Tiens for more than 20 years, will be appointed as the President of Tiens China. Since 2022, Tiens has returned to direct sales in China, and the market has been moving, and the 28th anniversary celebration in 2023 has made many Tiens people enthusiastic. Wu Xi has served Tiens for more than 20 years, and his understanding of Tiens is unparalleled. During the critical period of Tiens China's revitalization, Wu Xi took on an important role, which shows Tieens' understanding and trust in its capabilities.
At the 2023 New Economy Billboard and Knowledge Economy Expert Committee Meeting, Wu Xi left a deep impression on the participants. She talked eloquently, showing the industry the efforts of Tiens in terms of product strength and service value over the years, and presenting a veteran enterprise that has been concerned by the industry to everyone with a more vivid attitude.
After taking office, Wuxi has further consolidated the construction projects that Tiens is currently focusing on, for example, Tiens has launched the online tool V-Moment, a global game of chess, to empower the market. Wu Xi said: "Why should a direct selling company explore in the field of technology? This is innovation, and innovation is challenged. Although Tiens is very old, it has always been innovating, and has only one goal, which is to actively promote the development of the industry and provide followers with more powerful and high-quality products. ”
Tahitian Noni cancels head of China
In 2023, due to the market decline caused by the epidemic, and the performance fell by more than half from the peak, Ma Chunlin, the former global vice president and president of Tahitian Noni China, has been transferred back to the US headquarters as a consultant. It is reported that the headquarters of Tahitian Noni announced that the China region will no longer have a general person in charge for a certain period of time, and all functional departments will be directly managed by the US headquarters. This move also created a precedent for a foreign-funded direct selling enterprise to have no person in charge in China.
On February 1, 2024, Tahiti Noni and Airex's official WeChat*** announced that Yiru Zhou has recently been appointed as a partnerPresident of CO Greater China & Japan. New partnerBorn in China, Zhou Yiru, President of CO Greater China and Japan, is fluent in Chinese, English and Japanese, studied at Kokugakuin University in Japan and obtained a bachelor's degree in economics, has worked in customer service, sales, international development, regulatory, etc., and currently lives in Utah with his family.
Zhou Yiru's addition will be a long-term and sustainable development plan for Asia. Knowledge Economy understands that Zhou's focus is to build a strong market foundation, drive growth in the Asian market, and achieve partnershipCO's Vision and Mission.
Wen Weijun joined Green Living Meidi
In mid-2023, Wen Weijun and his team will join LVHMIC as the vice chairman of LVHMIC Health Technology and the president of LVHMIC (Harbin) Health Industry.
With more than 20 years of direct sales experience, Wen Weijun is good at market operations, and in 2014, he led his team to join hands with Naiyama Science and became the president. In 2014, when Zhongshan Science and Technology was in a bottleneck, Wen Weijun's joining made the industry speculate that Zhongshan Science was expected to regroup. Later, although Zhongshan Science did not win the medal as expected, under the full sprint of Wen Weijun and his team, it still achieved a short period of outstanding results.
Living Midi's performance has been tepid in recent years, but the market has been relatively active, and in 2023, it will launch a series of offline activities to stimulate the market, and the intention of direct sales is still there. The joining of Wen Weijun just confirms the determination of this direct selling company to show its strengths. "Knowledge Economy" interviewed relevant insiders and learned that the current market volume of green and beautiful land is high, and the core market is expected to usher in new development.
Wang Zhongmu and Tao Jianjun took over the baton of 38 women's music
In September 2023, Wang Zhongmu will be appointed as the president of 38 Women's Music, leading the direct sales work of 38 Women's Music. Wang Zhongmu entered the direct selling industry in 2005 and is a management talent from a team, who has held important management positions in many direct selling companies and has rich experience in market management.
With multiple roles in the direct selling industry, Wang Zhongmu is accustomed to looking at corporate development from different perspectives. For example, in terms of building a market fleet, Wang Zhongmu has deep experience. He has proposed system specialization, cultural systematization, and model superiority, emphasizing the key role of product strength. With the important impact of the Internet on the marketing industry, Wang Zhongmu also led the enterprise to technology, modernization and trend in a timely manner.
But what he didn't expect was that Wang Zhongmu soon encountered a flashback in the 38 Women's Music. At the end of 2023, there will be news in the industry that Tao Jianjun will join 38 Women's Music. But it wasn't until January 2024 that the news was officially announced.
Tao Jianjun is a well-known manager in China's direct selling industry, and has served as an executive in many direct selling companies such as Mary Kay and Enron, as well as tried new retail in famous micro-business companies such as Yan Ruyu. When he was responsible for the regional market for foreign-funded enterprises, Tao Jianjun's performance was always among the best; During his tenure as president of a domestic enterprise, the company's performance has been on ...... upward trajectoryDuring the development of Yan Ruyu's market, Tao Jianjun put forward the innovative cross-border concept of "being friends with time", emphasizing the importance of "back waves", embracing youth and catching up with new things. In addition to keeping pace with the times in the management concept, Tao Jianjun also put forward the development plan of "one body and two wings" according to the development status of Yan Ruyu, and took a very distinctive development step with Yan Ruyu's online and offline development characteristics.
Joining 38 Women's Music is the return journey of the veteran manager Tao Jianjun. Tao Jianjun's management concept of keeping pace with the times and being brave in innovation can help 38 Women's Music to get out of a different development path, "Knowledge Economy" will continue to pay attention.
Zhang Haibo took up the new role of Kangli
In September 2023, Zhang Haibo, who has rich experience in direct sales operations, joined Canny as president. After taking office, Zhang Haibo proposed that Canny will follow the call of the country, seize the urgent needs of consumption in the consumption era in the next five years, focus on the field of precision nutrition, and vigorously promote Canny's high-quality products to be loved by more consumers.
Zhang Haibo has successively held important positions in large enterprises such as Avon, Harbin Pharmaceutical, Jinhe Tibetan Medicine, etc., and has many years of experience in direct sales operation and rich experience in corporate management. Throughout the companies that Zhang Haibo has worked for, they all have solid product strength and consumer reputation, and at the same time, they are willing to try new market models and business development methods. This kind of experience has endowed Zhang Haibo with the ability to wait for the development of the market with the overall situation, and Kangli, who is also steady and steady, also takes a fancy to her comprehensive management ability.
In 2023, driven by the innovation of Zheng Shaodong, chairman of Canny, Canny will upgrade its mission and open a new chapter with a more modern management style. At this critical moment, Zhang Haibo will go all out to enter the game and inject vitality into the new development of Canny with his years of experience.
Connell reorganizes management
In January 2023, Gao Yu, a well-known professional manager in the industry, joined Kanger as vice chairman with the entire management team and marketing team. But under the auspices of former president Xu Xuncheng, Gao Yu did not have much say at that time. However, at the end of 2023, Gao Yu will return to serve as the executive chairman of Kanger, and will integrate several important sectors of Kanger's market to help promote the development of Kanger's direct sales business.
Before joining Kanger, Gao Yu had outstanding market achievements, led the company all the way forward, created the most creative team, and enjoyed a high reputation in the industry. "Knowledge Economy" found that holding hands with Kanger, Gao Yu was endowed with a high degree of management freedom, especially at the end of 2023, Kanger is facing an important strategic reform stage, Gao Yu plays an important role.
Gu Feng, a well-known enterprise consulting expert in the industry, will also join Kanger as CEO in 2023. Gu Feng has been in the direct selling industry since 1996 and has held important management positions in a number of direct selling companies, and has rich experience in direct selling market operation and management. Bowing into the game, Gu Feng is expected to empower the new Kanger with his professionalism.
In addition, Yu Bingliang, the former executive deputy general manager of Jinri (China), also joined hands with Kanger at the end of 2023, and his latest position is the president of Kanger Eco. Yu Bingliang has worked for Jinri for many years, and has put forward many important market strategies during his tenure, which has greatly promoted the development of Jinri's direct selling business. Yu Bingliang once proposed that "the more turbulent the wind and waves, the more we must constantly enhance our inner concentration." We can't change the general environment, but we can take advantage of this to grow inward, constantly seek high-quality development of the enterprise, and respond to various external risks and challenges with a strong self. "Yu Bingliang, who is good at driving enterprises forward with a stable core, is worth looking forward to what kind of development Kanger eco-family will bring.
Chen Honghuo joined the sea saint
At the end of 2023, because the performance and profit met the previous expectations, Liu Jiaqi's team took over the sea as they wished, and 2024 will usher in a new state of development. At this critical moment, Liu Jiaqi invited Chen Hong, a well-known professional manager in the industry, to serve as vice chairman and CEO to straighten out the company's management and accumulate strength for market development. Chen Hong has worked for Avon, Contene and Conner, and has been an important witness and promoter of the rise of Contene's career. In the past few years of the savage growth of the direct selling industry, Chen Hong once proposed that direct selling enterprises should promote the healthy and sustainable growth of the market's front-line performance through professional and orthodox direct selling business management, and provide dealers with a safer and more stable career development platform. This kind of management background of international enterprises and large domestic enterprises has won the appreciation of Liu Jiaqi, the new head of Haizhisheng. After joining the Sea Saint, Chen Hong once frankly felt the infinite combat effectiveness of the entire management team, and said that he would fully assist Liu Jiaqi to match the next global development strategy of the Sea Saint.