During the Spring Festival holiday, the medical beauty market ushered in a consumption boom. The reporter's investigation found that a large number of anti-aging medical beauty advertisements appeared online and offline, claiming that "the earlier the anti-aging, the better". Optoelectronic and injection anti-aging projects have become a popular choice for consumers. Among the consumers who receive anti-aging services, there are many young people aged 18-25. According to some doctors, the cell activity of the 18-25-year-old human body is in a state of increase, and there is no need for external intervention in medical aesthetic projects such as injections and photoelectricity.
However, in order to expand the consumer base, some medical aesthetic institutions have hyped up the concepts of "anti-aging at the age of 18" or "anti-aging", and as a result, medical aesthetic institutions have cultivated the market and increased revenue, but the risk is borne by the young anti-aging group.
Although "anti-aging" is purely self-coined, and there is no scientific basis for propaganda such as "the sooner the anti-aging, the better", in the context of consumers generally wanting to at least "look younger" than their peers, such promotions are still easy to deceive many people. Some people even think that young and beautiful is the biggest capital, and it is common to spend a lot of money in order to "be a few years younger", so as long as there are a large number of similar medical beauty advertisements, the anti-aging projects of medical beauty institutions will not be difficult to sell.
This is indeed the case. In March 2023, iiMedia Consulting released the "2022-2023 Global and China Anti-Aging Industry Development and Consumer Demand Research Report", which pointed out that consumers have a growing demand for anti-aging. The data shows that 532% of consumers start focusing on anti-aging at the age of 26-35, 232% of consumers start to pay attention to anti-aging between the ages of 18-25. The penetration of anti-aging industry consumption into the younger age population is a phenomenon worthy of great attention.
From a legal point of view, advertisements such as "the sooner anti-aging, the better" are suspected of violating the law. The Guidelines for Enforcement of Medical Cosmetology Advertisements stipulate that medical cosmetology shall not guarantee or promise the effectiveness of its diagnosis and treatment in the form of advertisements. Unexplained promotion of "anti-aging" or "the earlier the better", it is easy to understand that drawing an equal sign between the implementation of the project and the intended effect. More importantly, any diagnosis and treatment program, including medical aesthetics, has indications and contraindications, and practices such as the implementation of diagnosis and treatment items outside the label are prohibited by medical norms.
From a technical point of view, encouraging young people to fight aging is not only contrary to medical common sense, but also contrary to common sense. The activity of human cells at the age of 18-25 is in a state of increasing and has not yet matured. "Anti-aging first" cannot play a role in delaying aging, but may disrupt the growth and development of the body.
Therefore, for advertising terms such as "the sooner the anti-aging, the better", increasing supervision is the most direct way to correct the chaos. In addition to public advertising, it is also necessary to strengthen supervision of more covert practices such as selling Progeria anxiety to young people through various channels on the Internet, as well as practitioners secretly verbally promoting anti-Progeria programs to consumers during the face-to-face project promotion process.
Only when consumers have more relevant knowledge and remain rational can they be the first responsible person to protect their own interests. **At a relatively young age, the ability to self-repair and self-renew is strong, so there is no need to do some anti-aging care programs too early. Taking a step back, even if you have reached the age where you need anti-aging, you should also realize that there are many causes of aging, anti-aging is a systematic project, and you should not rely too much on medical aesthetic methods, and daily exercise, healthy diet, and maintaining a good mental state are more important.
At present, there are many front-running behaviors in society. However, compared with the rush in the fields of education and the workplace, the harm of the multiple rushes in the field of medical cosmetology cannot be ignored because it involves the physical and mental health of young people and even minors. Whether it is "the sooner the anti-aging, the better", or "the early time to do medical aesthetic surgery", this kind of dangerous rush should be strictly controlled and consciously resisted by consumers.
Wen Luo Zhihua.
Yangcheng Evening News**Submission email: wbsp@ycwbcom