Located in the Longgang district of eastern Shenzhen, Wanda Plaza has become a striking focal point in the area. As the largest integrated entertainment center in South China, its emergence not only enriches the leisure choices of local residents, but also attracts a large number of Hong Kong tourists. According to 2023 statistics, the business giant attracted almost two million visitors, an increase of 35% compared to last year. In particular, tourists from Hong Kong account for more than a third of the total visits. Through its unique positioning as an urban micro-tourism destination that blends tourism, cultural exchange and social activities, Wanda Plaza has successfully established itself as a popular destination for food, entertainment and shopping, not only providing a high-quality place for local residents to consume, but also becoming the preferred place for Hong Kong residents to travel north for leisure and entertainment.
In this exhibition, artist Qi Xinghua presents two fascinating visual works, "The Ladder of Heaven" and "The Eye of the Sky", which explore the shared prosperity of Shenzhen and Hong Kong with unique perspectives and rich symbolism. In the "Ladder" work, the symmetrical layout against a red background leads the viewer's attention, and animal groups such as eagles, bears, and horses are vividly arranged on both sides of the painting, converging towards the center of the light. Among them, the leading dragon is particularly spectacular, which not only represents leadership, but also symbolizes the vigorous development of the Shenzhen-Hong Kong region. The details in the work, such as the colorful lines and mysterious symbols, further enrich the picture, giving the whole work a layered and mysterious atmosphere.
On the other hand, "Eye in the Sky", through its circular composition and red background, shows two harmoniously circling black and white dragons, which circle around and meet in the center, creating a strong and mysterious visual impact. This is not only a work of art, but also a beautiful allegorical to the prosperity and unity of Shenzhen and Hong Kong. The red background evokes a sense of enthusiasm, while the interlaced dragon figures emphasize the theme of harmony and unity.
With the trend of Hong Kong people going north to Shenzhen to spend more and more obviously in 2023, Longgang Wanda Plaza has become the new favorite of many Hong Kong customers with its unique charm. In this era, consumers' demand for consumption places with aesthetic value and cultural connotation is growing, which has promoted the integration of "art, commerce, culture and tourism" to become a major highlight in the market. The innovative cooperation between Longgang Wanda Plaza and artist Qi Xinghua not only creates a new model of cross-border integration of commerce and art, but also brings a new shopping and cultural experience scene to consumers, promotes the positive interaction between brands and consumers, and builds a diversified platform for the dissemination of urban culture and art, making it an ideal place to explore new interests in leisure and tourism.
Looking to the future, with the help of Wanda Commercial Management's innovative marketing strategy, this creative marketing linkage method will undoubtedly inject more vitality and new highlights into the commercial market, and further consolidate the position of Shenzhen Longgang Wanda Plaza as an urban micro-tourism destination in the eastern part of Shenzhen and the entire Greater Bay Area.