"The Spring Festival Gala has been broadcast, and you can watch it on Douyin. ”
If someone says so, don't be in a hurry to praise him Lu Ziye, because this person who can't speak clearly is likely to have watched the village evening.
On Douyin, a village evening competition came to an end, the northern team's Shanxi Linfen, and the southern team's Hunan Xiangxi, in terms of innovative forms, differences between movement and static, and regional characteristics, launched a battle in the air.
The reason why the village evening with spontaneous offline work can attract many viewers seems to be due to the lack of innovation in the CCTV Spring Festival Gala, the strengthening of the creation of non-governmental netizens, and the greater participation of programs with local characteristics.
Before the village evening came out of the circle, whether it was events such as village BA and village super, or hot stalks such as imitation catwalks and song MV second creation, they all relied on their unique attraction to attract many netizens to participate.
Once, CCTV's Spring Festival Gala summarized the stalks of the year; Now, the village evening is creating the next year's popularity. After the success of the two village evenings, other regions have followed suit, and the time has come for talented folk artists to show their hands.
The coarse grains in the north vs the fine bran in the south have just ended, and the village evening programs in the north and south are competing on Douyin again.
Douyin blogger Tang Yao gong drum Daniel Zhang, set up gongs and drums in rural Linfen, Shanxi; The original band Miao Ren Sanman, set up a ring in Miao Village, Xiangxi, Hunan, and used each other's housekeeping skills, which was better than whose village was later.
The first round of PK is an innovative form of showdown.
In the village evening of Linfen, Shanxi, the contradictory collocation of musical instruments and music seems to have become the biggest killer. played "The Lonely Brave" with suona, which made the DNA of primary school students move; Suona played the electric ** song "The Spectre", which made netizens sigh: "Jesus can't stay when he comes."
At the same time, the common big dustpan in the countryside, the sound made by soybeans, also made an accompaniment for "Men Should Be Self-Improvement", and some netizens said: "Soybeans never dreamed that they could be musical instruments in this life." ”
In the face of Tang Yao's gong drum Daniel Zhang's moves, Miao Sanman did not choose to be tough, but adopted a roundabout tactic and used his original songs to attract the audience.
For example, in the song "Da Ming", "there is no ideal, only a little desire", singing the spiritual world of young people in small towns; The inspiration for the song "Dumping Baba" comes from the Miao people's kissing customs, netizens in other regions, please don't think crookedly.
The second round of PK is a battle for the "dynamic" performance method.
The village evening organized by Tang Yao Gong and Drum Daniel Zhang was mainly based on lively gong and drum performances, and the performers beat the gongs and drums and worked hard, which was really a hard work.
Inspired by the noisy atmosphere of gongs and drums, the audience in the live broadcast room held their mobile phones, and their bodies unconsciously swayed with **; Some netizens said: "As soon as I heard this sound, I immediately ran to my brain with blood, and told me in my heart that I had to dance for a while." ”
In contrast, the atmosphere of the village evening of the Miao people and the three barbarians is much quieter as a whole, and an original song-based evening party has touched many audiences by the lyrics and melody.
The third round of PK is a characteristic competition of regional culture.
The village evening program in Linfen, Shanxi Province, has strong northern rural characteristics, whether it is traditional musical instruments such as suona, gongs and drums, allegro, etc., or the lively square dance of the aunts, all of which reflect the straightforward and straightforward characteristics of the north.
On the other hand, the village evening in Xiangxi, Hunan Province, has more mysteries of ethnic minorities. For example, some songs with the Miao language are like riddles to the audience in the live broadcast room; Another viewer asked: "Will the show drive out corpses?" ”
At the Miao costume show, local residents wore ethnic costumes and held daily farm tools, and some netizens said: "Even the baskets and bacon seem to have become better." ”
Under various brain-opening programs, the two village evening live broadcasts in Linfen, Shanxi and Xiangxi, Hunan not only attracted nearly 16 million people**, but also won CCTV praise.
Why can the village evening held offline get huge traffic? Pan Ge communicated with many viewers and found that there seemed to be three reasons:
First of all, the current CCTV Spring Festival Gala program, innovation is gradually decreasing.
For example, Douyin blogger Qingdao Aunt Zhang Daxia arranged a Spring Festival Gala theme program, including my surname Shi, Foshan Dianhan, Zundu fake du, princess, please get in the car, blind date IE family and other hot stalks; Some netizens said: "The repetition rate of the Spring Festival Gala is 100%. "The 6G network is fast, and I watched the Spring Festival Gala two months in advance. ”
On the other hand, the Douyin blogger Shuanggao also summarized the formula for the Spring Festival Gala language program, as long as it is in a fixed format, fill in the blanks with the gestalt of the Internet hot stalk, a Spring Festival Gala sketch will be easily born.
This kind of Spring Festival Gala sketch formula seems to be more than just ridicule. For example, during the rehearsal of the Spring Festival Gala of Anhui, Guangdong, and Liaoning Satellite TV, the hot stalk of Douyin such as subject three appeared in the program.
Second, the creative capacity of the private sector is being strengthened.
For example, blogger Qingdao aunt Zhang Daxia, in her Spring Festival Gala theme program, created a joke about wearing clothes and cos traffic lights, and some netizens said: "This joke is too advanced, don't be learned by the Spring Festival Gala." ”
On the other hand, at the village evening scene in Linfen, Shanxi, the drum orchestra from Jiangzhou, Shanxi Province played the song "Mouse Marrying", which not only had a fascinating rhythm, but also the expression of the performer was "thief's eyebrows and rat eyes". Some netizens said: "This show should be on the CCTV Spring Festival Gala." ”
Finally, programs with local characteristics make the audience more engaged.
Previously, a Fujian classmate from Pan Ge said that he didn't eat dumplings during the New Year in his hometown, so it was difficult to resonate with the scene of "making dumplings" at the Spring Festival Gala.
In contrast, the evening program of the village has local characteristics, which is more acceptable to the locals, and the performers from around them can also stimulate people's interest.
For example, in the village evening of the Miao people's three barbarians, a prize quiz was added, and the questions were related to the local customs. The village evening held by Tang Yao Gong and Daniel Zhang, and the performers of the square dance "Blind Date and Love" are also local rural aunts in Linfen.
Nowadays, the appeal of folk artists "I want to go to the Spring Festival Gala" seems to be changing into the desire of "I want to hold the Spring Festival Gala". At the same time, the entertainment activities organized by the public spontaneously also challenge the traditional form of entertainment.
For example, the village BA from Guizhou not only attracted Butler, Du Feng, Marbury, Sa Beining and others to call, but also relied on the hot atmosphere to go to the whole country and become a national basketball event.
On the other hand, the village super held in Rongjiang, Guizhou, while also attracting many netizens, attracted famous mouths such as Han Qiaosheng and Huang Jianxiang, Chinese fans who are used to watching men's football have not been so happy for a long time.
Today, Guizhou Village Super has received more than 13 billion views on Douyin, more than 48 billion views on the whole network, and the highest number of attendees in a single offline game exceeds 60,000, becoming a phenomenal IP of Douyin.
At the same time, some online netizens are also constantly brainstorming to find some fun in life.
For example, college students from all over the world imitate Miss World in their dormitories, which is becoming a popular traffic on Douyin, with strange clothing shapes and strong local dialects, which make youthful college students feel a little more joyful.
At the same time, the second creation of the popular song MV also aroused the creative enthusiasm of netizens, and the original lyrics of the song were adapted into food-related videos through homophony, and then matched with the MV of the food picture, some people listened to it, and their saliva flowed.
Netizens have been working on Douyin, which seems to be due to the huge traffic of the platform. The data shows that the total number of users of Douyin has exceeded 800 million, the daily active users have exceeded 700 million, and the average daily usage time per capita has exceeded 2 hours, making it a national app.
Therefore, the spontaneous form of entertainment among the people is easy to become popular on Douyin, and the creative enthusiasm of thousands of netizens is slowly stimulated.
The creative enthusiasm of netizens has made the village evening in full swing, but the ratings of the CCTV Spring Festival Gala seem to be in a declining range.
Relevant data show that from 2021 to 2023, the average ratings of CCTV Spring Festival Gala are: 2 percent, down almost half of the 45 percent rating in 1999.
The decline in the ratings of CCTV's Spring Festival Gala seems to stem from people's aesthetic fatigue. In this regard, some netizens said: "In the past, the stalks of the Spring Festival Gala could be played for a year, but now the stalks of one year are summarized in the Spring Festival Gala." "The current Spring Festival Gala, the elderly can't understand it, and the young people are tired of watching it. ”
At the same time, the popularity of the live broadcast room of the village evening seems to give the audience more freshness because of the novel content of the party.
For example, compared with "Chinese New Year's Eve overtime does not go home, serving you, me and him on duty", ordinary people obviously prefer lively gongs and drums; At the same time, instead of letting the stars sing "Descendants of the Dragon" again, it is better to listen to the Miao folk songs that have never been heard.
In the process of the village evening performance, those newly created jokes, mistakes during the performance, and interaction with the audience may be remembered by people and become the talk of the next year.
In this regard, some netizens said: "Chinese people have their own encore ways. "If the CCTV Spring Festival Gala doesn't work hard, it will be replaced by the village evening." ”
This pursuit of freshness is not only reflected in the village evening, but also the reason why the village BA and the village super can get traffic seems to be because people are tired of watching professional leagues such as CBA and the Chinese Super League and hope to appreciate innovative sports events.
After the two village evenings in the north and south were fired, various places began to prepare for similar parties, such as Xinyang in Henan, Rongjiang in Guizhou, Liuzhou in Guangxi, and Wusu in Xinjiang, all of which have joined the village evening team to show the unique excitement of the local area.
Perhaps, after the promotion of cultural tourism in various places, there will be a vicious battle on the Internet in terms of the attractiveness of the village evening.