The New Year is approaching, the flavor of the New Year is getting stronger, and the New Year's goods market is becoming more and more hot. How is the national consumer market running before the holiday? What activities will be carried out to promote consumption during the Spring Festival? What are the specific measures to benefit the people? At the press conference of the Information Office held today (February 6), the relevant persons in charge of the Ministry of Commerce, the Ministry of Culture and Tourism, and the General Administration of Sports of the People's Republic of China answered questions one by one.
Q: How is the national consumer market running before the holiday this year?
Answer: According to the monitoring of business big data, the national consumer market before the holiday is running smoothly and orderly, showing three major characteristics:
One is the first foot. Large-scale wholesale markets for agricultural and sideline products in various localities have sufficient stocks of daily necessities such as grain, oil, meat, eggs, milk, fruits and vegetables, and the stock of daily necessities in key wholesale markets and supermarkets has increased by 10 to 30 percent compared with usual. Major e-commerce platforms continue to provide delivery services during the Spring Festival.
The second is stability. On February 5, the average wholesale of grain, edible oil, beef and mutton in 100 large-scale agricultural and sideline products wholesale markets across the country was basically the same as at the beginning of the month, and pork and eggs were respectively 21 and 07. Vegetables are seasonal.
Third, sales are booming. With the growing flavor of the New Year, major shopping malls, supermarkets, and online platforms have ushered in sales peaks. In late January, the Ministry of Commerce focused on monitoring the sales of retail enterprises increased by 19 percent month-on-month9％。In January, the sales of key monitoring e-commerce platforms increased by 20% year-on-year.
Q: What are the activities to promote consumption during the Spring Festival?
Answer: The Ministry of Commerce has launched festival scenes such as winter ice and snow, Laba national tide, joyful Lantern Festival, and spring rejuvenation, and guided the competent departments of commerce across the country to create a joyful atmosphere for welcoming the New Year and celebrating the New Year
The first is to highlight the theme of "domestic trendy products". For example, at the end of January, activities such as the "Time-honored Brand Carnival and Domestic Trendy Products to Celebrate the New Year" were launched, and the "National Consumption Promotion Month" will be launched before the Lantern Festival.
The second is to highlight the integration of business, tourism, culture, sports and health. For example, the "National Ice and Snow Consumption Season" is being held to allow people to fully experience the charm of ice and snow and experience the fun of ice and snow.
The third is to highlight the linkage between urban and rural markets. For example, the "Shopping in the Village, Happy Gathering" activity was launched, and a series of activities such as exhibitions and sales, rural tourism, skill display, and cultural dissemination were organized to further prosper the rural consumer market.
Fourth, highlight the linkage between online and offline. For example, the month-long "National Online New Year Festival" launched on the eighth day of the lunar month has been actively responded to by various localities and e-commerce platforms and launched a series of theme activities around new consumption.
Q: What special cultural and tourism activities will be launched during the Spring Festival?
A: The Ministry of Culture and Tourism organized a cultural and tourism activity with the theme of "Happy New Year", which lasted from January 18 to March 11. There are mainly 7 plates:
The first is to focus on the field of culture and art, hold the New Year performance season of the National Art Troupe, the "Beauty in the Convergence - National Art Museum Collection Exhibition", and launch the "Literature and Art China" New Year special program to enrich the cultural life of the masses.
The second is to jointly launch a series of "Village Evening" display projects in various places, through the relay live broadcast of the "Village Evening" in the North and South Youth, "I want to hold a Village Evening", "Appreciate the New Year's Painting for the New Year" and other activities to show the local atmosphere, folk customs and folk customs in various places.
The third is to celebrate the New Year of intangible cultural heritage, and hold wonderful folk cultural activities such as "Culture into Ten Thousand Homes - * Live Hometown Year" and "New Year's Painting into Ten Thousand Homes, Happy Chinese Year" to promote the customs and culture of the Spring Festival.
Fourth, focusing on tourism and leisure, vacation and sightseeing, it has launched a series of special courses, high-quality routes and theme activities of research and tourism, as well as a series of tourism promotion activities.
Fifth, a series of activities such as "Colorful Chinese Festive Goods" will be held to better meet the people's consumption needs for culture and tourism during the Spring Festival.
Sixth, a series of activities for the Chinese New Year in museums, libraries, and intangible cultural heritage museums were staged one after another, presenting cultural New Year's gifts to the masses.
Seventh, nearly 500 exchange activities in various forms will be held in nearly 100 countries and regions overseas, and the "Hello! China's "National Tourism Image Promotion Activities, etc.
Q: What are the specific measures to benefit the people in the recently launched 2024 National Spring Festival Culture and Tourism Consumption Month?
A: Since New Year's Day 2024, cultural tourism consumption has continued to be hot. On January 25, the Ministry of Culture and Tourism held the main event of the 2024 Spring Festival Cultural and Tourism Consumption Month in Harbin
The first is the supply of innovative products to meet the needs of cultural tourism during the Spring Festival. Focus on the hot winter needs and new business formats such as ice and snow, hot springs, winter fishing, and performing arts, and promote the development of the whole industry chain of ice and snow tourism, ice and snow culture, ice and snow equipment, and ice and snow sports. By innovating business scenarios, we will enrich the supply of popular products and services, and turn "cold resources" into "hot economy".
The second is to closely follow local characteristics and stimulate the vitality of cultural tourism during the Spring Festival. Organize all localities to rely on the resource endowment of local characteristics, and launch a series of Spring Festival cultural and tourism activities around the themes of New Year's customs, parent-child, family, ice and snow, and cold avoidance, so as to create a new New Year's flavor. Before and after the Spring Festival, all localities will strengthen publicity and promotion, and hold more than 3,000 tens of thousands of cultural and tourism activities to benefit the people, covering theatrical performances, intangible cultural heritage performances, art exhibitions, New Year's goods fairs, New Year lantern festivals, etc.
The third is to increase the efforts to benefit the people and give out happy New Year gift packages. Carry out the Spring Festival special activities of the "100 cities and 100 districts" financial support for cultural and tourism consumption action plan, and China UnionPay and platform enterprises have launched activities to benefit the people, such as "family outing", "love shopping ice and snow season", "New Year coupon packages are sent every day" and "exclusive ** air tickets". During the Spring Festival, more than 600 million yuan of subsidies for cultural and tourism consumption will also be issued to benefit the people, so that the masses can benefit and enterprises will really benefit.
Fourth, optimize the development environment and create a joyful atmosphere. Guide all localities to coordinate the promotion of consumption and the construction of civilization, conscientiously implement the responsibility system for safe production, ensure the safety of tourists, and ensure the stability and orderliness of the market. Adhere to the sharing of hosts and guests, advocate civilized tourism, create emotional value with a happy New Year, and make Spring Festival tourism full of strong "New Year's flavor" and "cultural flavor".
Reporter Feng Qiyu planned Wan Zheng Lang Bing).