The 2024 New Year's Eve concert is just around the corner, and the stars have also started their "New Year's Eve Run" journey. They will travel between different cities and TV stations to give great performances to the audience. So, how do these stars run a few races? Will TV stations be able to make money from it? Next, let's take a look at it together.
1. The reason for the celebrity New Year's Eve run.
1.Market demand and business interests.
As the influence of the New Year's Eve concert grows, major TV stations and entertainment companies see the commercial potential in it. They hope to attract audiences and increase ratings and advertising revenue by inviting celebrities to New Year's Eve concerts. And for celebrities, the New Year's Eve concert is also a great opportunity to show their strength and popularity. Therefore, the two sides hit it off, and the stars began their journey on the New Year's Eve run.
2.Fan effect and social communication.
In today's era of social **, every move of celebrities has received widespread attention. As one of the most important entertainment events of the year, the New Year's Eve concert has naturally become the focus of fans' attention. By participating in the New Year's Eve concert, celebrities can meet more fans in different cities and increase their fan base. At the same time, their performance at the New Year's Eve concert will also spread rapidly through social ** to further enhance their popularity and influence.
3.Work organization and personal development.
In addition to commercial interests and fan effect, celebrities' choice of New Year's Eve running may also be related to their work arrangements and personal development. Some celebrities may need to participate in other events or filming work during the New Year's Eve period, so they can't participate in a full New Year's Eve concert. And some celebrities want to show their versatility and strength by participating in multiple New Year's Eve concerts and lay a solid foundation for their personal development.
2. The interests and income of TV stations.
1.Advertising revenue.
New Year's Eve concerts are one of the important means for TV stations to attract advertisers. By holding a New Year's Eve concert, a TV station can attract a large number of viewers, increase viewership, and thus get more advertising revenue. Advertisers are also willing to place advertisements at the New Year's Eve concert to increase the awareness and influence of their brands.
2.Copyright Income.
The copyright of the New Year's Eve concert is also one of the important incomes of TV stations**. TV stations can give the copyright of the New Year's Eve concert to other TV stations or online platforms, so as to obtain rich copyright income. In addition, TV stations can also increase their revenue through the sale of merchandise for New Year's Eve concerts.
3.Brand value enhancement.
The success of the New Year's Eve concert can enhance the brand value and influence of the TV station. A successful New Year's Eve concert can attract a large number of viewers and fans, increase the ratings and popularity of the TV station, and thus bring more business opportunities and revenue to the TV station.
3. How do TV stations distribute their revenue?
1.Advertising Share.
In New Year's Eve concerts, TV stations usually sign advertising contracts with advertisers, agreeing on the cost and timing of advertising. According to the contract, the TV station will give a part of the advertising revenue to the stars as appearance fees or performance fees.
2.Copyright Share.
If the TV station gives the copyright of the New Year's Eve concert to other TV stations or online platforms, then they need to sign a copyright agreement with the stars, agreeing on the copyright fee and sharing ratio. According to the agreement, the TV station will distribute a part of the copyright income to the stars as copyright fees or shares.
3.Other Fees.
In addition to advertising and copyright sharing, TV stations also need to pay other expenses, such as venue rental fees, lighting and sound equipment rental fees, staff salaries, etc. These expenses are usually set aside in advance in the budget and paid for in accordance with the contract.
Fourth, summary. Celebrity New Year's Eve running is a common phenomenon, which involves many reasons such as market demand, commercial interests, and fan effect. For TV stations, New Year's Eve concerts are one of the important means to increase ratings and advertising revenue. In terms of income distribution, TV stations usually sign contracts with celebrities, stipulating advertising shares, copyright shares, and other proportions. Of course, the specific distribution ratio will vary depending on factors such as TV stations, stars, contract terms, etc.