According to data recently released by the Singapore-based research institute "Canaris", the smartphone market in Africa achieved a strong recovery in the third quarter of 2023, with shipments increasing by 12% year-on-year to 17.9 million units. Among them, the shipments of Chinese brand mobile phones such as Transsion, Xiaomi, OPPO and Realme all achieved significant growth, and Transsion mobile phones accounted for 48% of the African smartphone market in the quarter.
South Africa is one of the fastest-growing smartphone markets in Africa. According to the latest data released by Hong Kong-based market analyst Alignment Research, South African smartphone shipments increased by 73% year-on-year and 44% quarter-on-quarter in the third quarter of 2023. According to the agency's analysis, as South Africa's 4G and 5G network coverage continues to expand, Chinese mobile phone manufacturers such as Honor, Xiaomi, and Transsion have seized on this rapidly rising market demand and launched various products with more complete functions.
Nigeria's smartphone market also saw a significant expansion in the third quarter of 2023. According to the Nigerian newspaper The Guardian, Chinese brands have dominated the Nigerian market, with more than 300 models launched in the country's market over the past 15 years.
Egypt's smartphone shipments increased by 19% in the third quarter of 2023. During the same period, Xiaomi and OPPO shipments grew by 100% and 259% year-on-year, respectively, and performed well in the Egyptian market. Xiaomi has reportedly opened a factory in Egypt to produce mobile phones and other smart devices, creating jobs and economic benefits for the region.
According to the latest data from relevant statistics, Chinese brands such as Tecno, ITEL, Xiaomi, and Huawei account for 59% of Malawi's mobile phone market57% share.
Industry insiders said that Chinese mobile phone manufacturers have conducted detailed investigations and studies in Africa to gain a deeper understanding of the specific needs of consumers. The high cost performance of Chinese mobile phones is a major advantage in winning the favor of the African market. According to an analysis by the U.S.-based International Data company, smartphones currently priced between $100 and $200 are seeing the fastest growth in sales in the African market, and many Chinese phones** are well positioned.
According to the analysis of the report of "Canaris", Chinese brand mobile phones will continue to increase their visibility in the African market. At present, Huawei has strengthened cooperation with local software vendors in South Africa to continuously optimize mobile services. Transsion boosted sales by launching mobile phone installment loan business; Companies such as Honor and Xiaomi are committed to introducing diversified products with high quality and low prices, accelerating the transition from basic phones to smart phones, and injecting vitality into the market.
JOHANNESBURG, Feb. 7) --