What is the nature of emotional value?
Emotional value plays a central role in creating high-conversion popular shorts**, and it is also another interpretation of interest e-commerce seeking emotional identity. In our chain of transmission,Most of the ones that are most likely to elicit and interact with people make clever use of emotional values.
Emotional value covers many aspects such as joy, anger and sorrow, among which comedy is one of its main manifestations, but here we are mainly **emotional** on the other side, namelyHow to find and trigger the user's emotional resonance points, form psychological touches and subtle psychological impacts, so as to stimulate the user's voluntary behavior, such as **, likes, comments, clicks and orders. This kind of content expression is undoubtedly an important application of emotional value in the field of e-commerce.
Short** can be divided into two categories: one is entertainment short**, and the other is e-commerce short**. The main goal of entertainment is to exchange the user's time, and the effective way for the user to feedback is interaction; The main goal of e-commerce is to exchange users' money, and the effective feedback method of users is to click into orders.
For both types of short**, the transmission of emotional value is effective. ForEntertainment category, its data presentation is mainly reflected in the high like rate, high collection rate, and high ** rate; For the goods category**, its effectiveness is mainly reflected in the high conversion rate, especially for some high-priced, low-frequency, non-rigid products are more significant.
The essence of this emotional transmission lies in:Use soundtracks to set off emotions, and use heart-piercing copywriting to capture users' pain points。In this way, the emotional support can be attached to the product, and the emotion can be expressed through the product, or the scene where the product appears can stimulate the user's additional needs.
The essence is still to find the user's empathy points.
What are the content-based uses of emotional value?
Emotional value is not just a gentle whisper, it also covers the transmission of various emotions such as irritability, anger, excitement, exaggeration, etc. Some of the oral bloggers we know have made their content uniquely valuable by using these emotional conveyances. Anger and irritability can be contagious, and of course, this minimum threshold is the easiest to imitate and the most susceptible to aesthetic fatigue.
Nowadays, simply yelling to attract an audience is no longer an effective tactic and can instead bore users and slide away quickly. This routine is no longer new, and it needs to be constantly iterated and innovated. Because of this, we are seeing the emergence of new forms of expression such as bloggers' soft words or high-quality long talks.
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