The man made a profit of one million from selling melon seeds, and Deng Gong let it go first
At the beginning of the rural reform, an enterprise called 'Fool Guazi' appeared in Anhui, which caused controversy. Many people are uncomfortable with his millionaire status and advocate for dealing with it.
However, I am against doing this, because if he is dealt with, the population may think that the policy of the country is changing, which is not good for the country. "
What decision did he make after receiving this report? "Fool" Nian Guangjiu's business wisdom. Born in Huaiyuan, Anhui Province in 1937, Nian Guangjiu was a real poor man as a child.
In 1942, the Huai River flooded, and the young Nian Guangjiu followed his father all the way to escape the famine, and finally came to Wuhu by begging. At that time, Wuhu was one of the four major rice markets in China, with a strong commercial and cultural atmosphere.
Nian Guangjiu's family fled from other places and was penniless, so they could only start a fruit sales business. Nian Guangjiu, who was only seven years old, followed his father to go out early and return late every day, and became a real "small businessman".
Although his family is poor and Nian Guangjiu has not gone to school for a day, he has unique insights and secrets about doing business. First of all, he advocated small profits but quick turnover, and made money with harmony.
Nian Guangjiu's father once left his last words: "Although we are doing a small business, we must be kind to others and make money with harmony." Nian Guangjiu remembered his father's words, although his fruit sales business was not profitable, he never cheated and cheated, even if he occasionally miscalculated the scale, he would smile and return the undercounted money, and even give some fruits to customers for free.
His business philosophy of "small profits but quick turnover" continued until he switched to fried melon seeds and opened a factory in Kunshan. However, in 1982, others also began to enter the melon seed industry, and more than a dozen melon seed factories of different sizes appeared in Wuhu City, and the competition was very fierce.
Faced with this situation, Nian Guangjiu decided to implement a big price reduction, from two yuan four to one yuan seven per catty. Although this decision caused opposition from his sons, Nian Guangjiu firmly believed that "small profits and quick turnover" could make his "fool seed" stand out in the market.
As a result, after the price reduction, the sales of "fools" quadrupled, and the profit increased from the original 900 yuan per catty to 2,000 yuan per catty. This is Nian Guangjiu's "small profits but quick turnover", he always insists on treating others well and making money with kindness.
In addition to adhering to the strategy of small profits and quick turnover, Nian Guangjiu also has a secret that is good at marketing. From the moment he started selling fruit on the streets of Wuhu, he understood that in order for business to flourish, he had to attract customers.
So he chose the most prosperous section of the city to set up a stall and record opera to attract customers. Later, he saw that fried melon seeds were lucrative, so he mastered the skills of fried melon seeds and developed a memorable skill by helping to study and field trips.
When choosing the name, he used his nickname "Fool" as the brand name, which was easy to understand and eye-catching, and successfully attracted customers and sales. As a result, "Fool Seeds" has become a nationally renowned brand in just a few years.
1 first prize, the prize is a Shanghai car; There are 10 second prizes, and the prizes are motorcycle ......And so on. This bold decision finally led to a significant increase in the sales of "fools".
Before Nian Guangjiu set up the prize in "Dafang", after careful calculation, he found that although the total amount of the prize was less than 1 million, the sale of 10 million catties of melon seeds could bring a net profit of 1 million, which can be said to be a profitable deal.
Sure enough, the prize sales increased the sales of "fool melon seeds", and 60,000 catties of melon seeds were sold on the day of sale on February 5, and 900,000 catties were sold nationwide. However, this kind of "prize sales" behavior was regarded as speculative at the time, and Nian Guangjiu was reported and ultimately declared a failure.
Although sales have taken a hit, the popularity of "fools" has increased greatly as a result.
Comrade Xiaoping has tried his best to ensure the ninth year of Guangjiu three times, and this "barometer of self-employed economic development" who dares to think and dare to do has many indissoluble ties with Comrade ***. As early as 1976, Nian Guangjiu earned the first million in his life by selling fried melon seeds.
At that time, small traders and hawkers were regarded as "speculators", but Nian Guangjiu showed his wealth in a high-profile manner and was unwilling to make money secretly. Most of his wealth existed in the form of gross bills, and the highest denomination was only ten yuan.
In order to preserve the money, Nian Guangjiu put it all in a sack and kept it at home. However, Wuhu's climate was humid and rainy, which caused his money to become moldy at times.
Despite this, Nian Guangjiu still did not change his original intention, and when the weather was good, he would even take out the moldy banknotes to bask in the sun, not caring about the eyes of his neighbors at all.
However, wealth often comes with jealousy. In 1980, a letter of accusation questioning "socialism does not allow millionaires" was placed on ***'s desk.
Despite this, Nian Guangjiu still adheres to his business philosophy and continues to strive forward in the tide of market economy. His story is undoubtedly a microcosm of the economic reform of that era, and his success is also the best encouragement for people who dare to pursue their dreams and dare to innovate.
After reading it, he said indifferently: "A young Guangjiu can't shake the foundation of our society, we can let it go and observe it for a while." Thanks to the protection of ***, Nian Guangjiu's just starting career was able to survive a serious crisis.
In the 80s, Nian Guangjiu founded a melon seed factory in Kunshan, employing 12 workers. The number of hired workers doesn't matter, but hiring 12 people clearly touches a no-go zone.
Because Marx once said that if the number of workers employed by the self-employed exceeds 8, then it is no longer socialism, but capitalism.
A whistleblower letter about Nian Guangjiu was forwarded to *** in 1984, ** directly responded to Nian Guangjiu's question in a conversation, he believed that letting Nian Guangjiu operate for a period of time would not harm socialism, but would reassure self-employed people across the country.
**The second support for Nian Guangjiu made Nian Guangjiu feel very grateful. However, what he did not expect was that a few years later, he would be protected by Comrade Xiaoping for the third time.
Before this, Nian Guangjiu experienced the turmoil of prize sales, so he married a secretary who was 30 years younger than him, hoping to improve his fortune. However, their marriage was very inappropriate in the eyes of people at the time, so some people reported that Nian Guangjiu's life style was problematic and the relationship between men and women was not clear.
Coupled with the rumors of a female employee in Guangjiu before, he was soon sentenced to three years in prison and suspended for three years for "hooliganism". However, during Nian Guangjiu's probation, ** again expressed support for him in the "Southern Talk".
He said that as early as the beginning of the rural reform, there was a "fool" in Anhui, and many people felt uncomfortable with this at that time and advocated dealing with him. But *** thinks that he can't be moved, otherwise the masses will think that the national policy has changed again, and the gains outweigh the losses.
Fortunately, at the critical moment, the Wuhu City People's Procuratorate withdrew the indictment against Nian Guangjiu, and Comrade Xiaoping gave Nian Guangjiu hope for the third time. Nian Guangjiu, who was grateful to Comrade Xiaoping, once said with emotion: "Not seeing Comrade Xiaoping is the biggest regret of my life, and without him, I would not have succeeded today." ”
However, as he grew older, he gradually felt that he could not keep up with the times. In 2001, he sold his "fool melon seed" trademark right to his eldest son Nian Jinbao for a penny **, hoping that he could inherit his career and carry forward the "fool melon seed".
However, this caused strong opposition from his second son, Nian Qiang. The two brothers quarreled constantly because of this, and even went to court, which made Nian Guangjiu feel very embarrassed and embarrassed.
It wasn't until 2006 that his eldest son Nian Jinbao died mysteriously, and Nian Guangjiu was disheartened because of this, and handed over all the trademark rights and portrait rights of "fool melon seed" to his second son Nian Qiang.
After retirement, he played mahjong at home or went out for a walk every day. In his former office, he also has two mahjong tables for himself and his old friends to "play two games" in their spare time.
Even though he has retired, Nian Guangjiu still cares about the "fool melon seed" he founded. Sometimes, he would personally come to the store of the headquarters of "Fool Guazi" in Wuhu to weigh and settle accounts for customers who came to consume.
For an old man in his 80s, this is not easy. As a person who was born as a desert escape, Nian Guangjiu has become a giant in China's melon seed industry step by step with his own efforts and courage.
It can be said that the entrepreneurial history of Nian Guangjiu is a microcosm of the development in the past 40 years of reform and opening up. He has had his ups and downs and setbacks, but he has demonstrated a work ethic and business acumen that each of us can learn from.