On the first day of the Lunar New Year of the Dragon, Beijing welcomed the first batch of inbound tour groups to Beijing for the Spring Festival. At about 11 o'clock, 21 tourists from Poland arrived at the Capital International Airport.
If you want to understand the traditional Chinese zodiac culture and Spring Festival customs, the best way is to be there; If you want to understand the family concepts, interpersonal relationships and emotions of Chinese, the best way is to come here for the holidays. CYTS International Tourism*** Hu Jiying introduced that the first group of the Year of the Dragon inbound tour had a total of 21 Polish tourists, and from the moment they took off from Warsaw, Poland, the whole team was immersed in the celebratory atmosphere of the arrival of the Year of the Dragon. After landing, the team was warmly welcomed by representatives of the Beijing Municipal Bureau of Culture and Tourism and Beijing Capital International Airport, and received a gift package for Beijing in the Year of the Dragon. In the gift package of the Bureau of Culture and Tourism, there are top-notch cultural and creative Longdundun U-shaped pillows, Longzi sachets prepared by Sun Liang, the representative inheritor of Beijing's intangible cultural heritage "and incense making skills", according to ancient methods, and Fuzi paper-cuts created by folk paper-cutting artist Wang Fenghua; The gift bag at the Capital Airport includes blue and white porcelain bookmarks, notepads, Chinese keychains, ......Each piece highlights the unique aesthetics and charm of Chinese culture.
The itinerary of the group is fully suitable for the Chinese New Year holiday, 7 nights and 8 days of Chinese New Year cultural exploration tour, guests will visit the central axis, climb the Great Wall, visit the temple fair, visit the hutong ......Fully experience the rich and warm atmosphere of the Chinese New Year, and also feel the rich history and vitality of the ancient capital in the New Year flavor of Beijing. The "Beijing New Discovery" inbound tourism route manual, hand-drawn map of the central axis, foreign currency card payment guide, Silk Street shopping guide and other strategies in the gift package of the Beijing Municipal Bureau of Culture and Tourism will also provide a full range of services for overseas tourists to "eat, live, travel, travel, shop and entertain" during their stay in Beijing.
According to reports, the group came to Beijing this time is Poland's largest wholesaler in the Chinese market. Since 2003, the tourism company has been sending tourists to China and organizes tens of thousands of tourists to China every year. CYTS will welcome the first Polish inbound tour group in September 2023, and the 2024 Polish tourism team to China has been scheduled to May.
It is understood that during the Spring Festival, tourist groups from the United States, Vietnam, Romania and other countries will arrive in Beijing one after another. With the gradual recovery of the inbound tourism market, the Beijing Municipal Bureau of Culture and Tourism has also launched a number of specific measures to promote the healthy and standardized development of the inbound tourism market and make it more convenient for overseas tourists to travel and shop. For example, in 2024, inbound tourism incentives and support funds will be resumed; It will focus on a series of training in the hotel industry, including hotel service English, foreign-related etiquette, Western food service, etc.; Set up ATMs that can use foreign cards to withdraw cash and POS machines that can be swiped with foreign cards in hotels in key business districts; Provide convenient services for foreign guests to consume in the hotel, and standardize the use of foreign language signs in the hotel.
In recent years, the Beijing Municipal Bureau of Culture and Tourism has been accumulating strength in the inbound tourism market by enriching products, expanding global communication channels, and enhancing the interaction between sister cities. The "Beijing New Discovery" project has excavated and developed 88 emerging cultural and tourism destinations in Beijing with 11 themes, assessed 116 cultural tourism experience bases and 300 online celebrity check-in places, and created a variety of cultural tourism consumer products such as cycling, intangible cultural heritage, strolling, and night tours, and the product supply has been continuously enriched. In terms of global marketing and promotion activities for inbound tourism, the official account "Visit Beijing" has been opened on Facebook, Twitter, **Wall, Youtu and other overseas social networks**, with a total of 3.83 million fans and 1 annual postMore than 2.3 billion times, and the annual volume of more than 40.99 million times. On the eve of the Chinese New Year, the Beijing Municipal Bureau of Culture and Tourism also sent a number of cultural delegations to France, Italy, the United States, the United Kingdom, Germany, Greece, Ireland, Finland, Estonia, Mexico, Peru and other countries to hold "Happy New Year" activities to strengthen cultural exchanges and promote mutual learning among civilizations.
This year, the bureau will also organize inbound tourism enterprises to participate in internationally renowned tourism exhibitions such as ITB in Berlin, London, and Frankfurt, and through a series of colorful cultural and tourism exchange activities, tell the story of China in Beijing, and continue to inject new impetus into the high-quality development of Beijing's inbound tourism.